Koninklijke FrieslandCampina N.V. Overview
Company Headquarters: Netherlands
Founded: 2003
Workforce: The company has employed more than 13000 employees.
Company Working:
Koninklijke FrieslandCampina (formerly Royal Friesland Foods) is one of the world’s largest dairy companies. The company makes and markets a range of cheeses and other fresh and long-life dairy products, as well as baby and toddler food, and fruit-based drinks in more than 100 countries worldwide. With branch offices in more than 30 countries worldwide, it sells its goods under brand names Alaska, Chocomel, Debic. Dutch Lady, Frisco, Milli, NOYNOY, and Rainbow. FrieslandCampina is fully owned by Zuivelcooperatie FrieslandCampina U.A. with approximately 16.995 member dairy farmers in the Netherlands, Belgium, and Germany. Most of its revenue originates outside the Netherlands.
Strategy
FrieslandCampina, prompted by the direct and indirect consequences of the corona pandemic, accelerated the implementation of its "Our Purpose, Our Plan strategy". The optimization of the organization has had a number of consequences, including the elimination of approximately 1,745 jobs (FTES). largely in the Netherlands, Belgium and Germany, and establishing a basis for at least EUR 100 million in structural cost savings (before inflation) effective from 2022. Since the end of 2020, in part due to the consequences of the corona pandemic, it is globally confronted with an imbalance between supply and demand, which in turn is causing other problems, such as high inflation. Therefore lowering the cost basis and implementing significant price increases, together with securing the necessary raw materials in the event of scarcity, will remain important in 2022.
