KOSÉ Corp. Overview
Company Headquarters: Japan
Founded: 1946
Workforce: 7,758 (till 31 March 2018)
Company Working: KOSÉ Corp., along with its subsidiaries engages in the manufacturing and marketing of cosmetics primarily in Asia and the U.S. The two major operating segments of the company include Cosmetics and Cosmetaries. KOSÉ sells its cosmetics under the brand name of Kosé, Sekkisei, Esprique, Cosme Decorte, Prédia, Infinity, Jill Stuart, Addiction, Crie, Albion, Paul Stuart, Awake, One by Kosé, Shirosumi, Hadakiwami, Astablanc, Carté Clinity, Phil Naturant, Formule, Maihada, tarte. The company offers their products through specialty cosmetic stores, department stores, drugstores, convenience stores, mass retailers, and through e-commerce.
Strategy
The major strategy followed by the company to expand its geographical footprint in the potential mascara market is identified to be the acquisition of other players and investing in the R&D facilities. This helps the company to broaden their offerings in the mascara market as well as strengthen its business portfolio in the cosmetics segment. KOSÉ is also focusing more on R&D investments. The company has been investing heavily in innovation centers to bring in new products and gain consumers attention to increase the sales of their offerings.
