KYB CORPORATION

KYB CORPORATION Overview

Company Headquarters: Japan

Founded: 1948

Workforce: ~14,500

Company Working: KYB Corporation manufactures and sells shock absorbers, hydraulic equipment, and system products. It operates through the following segments: Automotive Components, Hydraulic Component, System Products, and Others. The Automotive Components segment includes front forks, oil cushion units, stay dampers, shock absorbers, suspension systems, power steering systems, vane pumps, and locks. The Hydraulic Component segment consists of cylinders, valves, oil dampers, shock absorbers, pumps, motors, and aircraft systems. The System Products segment produces simulators, stage, and auditorium control systems. The others segment is composed of environmental equipment, electronics, simulators, specially-equipped vehicles, concrete mixer trucks, naval equipment, and hydraulic systems.

Strategy

KYB Corporation follows an organic growth strategy. The company aims to increase its market dominance in the aftermarket segment, which is the company’s stronghold. KYB Corporation also aims to get leaner as an organization through the streamlining of multiple business processes in a singular region. To this effect, the company merged its wholly-owned subsidiaries in China in 2015 and began the contemplation of restructuring its business in Japan. Hydraulic Component (HC) form about 60% of the group’s revenue and the company aims to diversify its revenue streams to weather upcoming market changes

Company Snapshot

$3.71M

Revenue

14,500

Employees

1948

Founded

Japan

Headquarters

SWOT Analysis

Strengths

Leading Supplier of Shock Absorbers
Strong Presence in Global Aftermarket

Weaknesses

Operating Performance
Small Scale Non-Automotive Operations

Opportunities

Higher R&D Expenditure
Focus on Other Automotive Operations

Threats

Challenges in Emerging Markets

Key Developments

Date	Approach	Development
November 2018	Divestment	KYB Corporation announced that it is set to dissolve its wholly-owned Europe Headquarters. This comes after the European segment of the company’s operations did not show ample growth and did not meet mandated targets

Product Offering

KYB CORPORATION
- Hydraulic Components

Financial Performance

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