KYOCERA Corporation

KYOCERA Corporation Overview

Kyocera Corporation was established in 1959 and headquartered at Kyoto, Japan. Company engages in design, development, production, manufacture and sale electronic equipment. Company had about 70,153 employees till March 2017 with global presence in all 5 continents.

Company recently begin construction on world’s largest 13.7 MW floating solar power plant on the Yamakura Dam reservoir, Japan. Which is scheduled to commission in 2018. The plant will comprise about 51,000 solar modules over the fresh water surface area of 180,000 m2. This project will be designed and constructed by KYOCERA Communication Systems Co., Ltd. Whereas, maintained by KYOCERA Solar Corporation.

The company operates in two broad business segments, namely consumer and business to business. The consumer segment offers operations such as mobile phones, kitchen utensils, solar power generating systems for residential use and stationery.company has subsidiaries such as, KYOCERA Chemical Corporation, Kyocera Solar, Inc, KYOCERA Solar Corporation, KYOCERA Solar Corporation and Kyocera (Tianjin) Solar Energy Co., Ltd. among others

Strategy

The company sees partnering & collaborating their solar energy solution with global EPC (Engineering, Procurement, and Construction) companies to commission floating solar power plants. Company believes in creating new business arrays by developing new product line and provide valuable services. Company also believes in efficient utilization of resources to yield superior performance, functionality and value.

Company Snapshot

$12,679.8M

Revenue

SWOT Analysis

Strengths

Diverse product portfolio
Wide geographic presence
Increase in revenue between 2017 and 2018
253 subsidiaries with 11 affiliated companies
Strong presence in Asia
Strong investment in research and developments
Product diversity
Successful track record in ceramic production expansion
Largest shareholder product segment
Strong presence in emerging markets
Large customer base
Extensive distribution network

Weaknesses

Fluctuating annual revenue
The company revenue has gradually decreased in past 3 years
Low customer base
High dependence on solar PV sales
Non-reliable suppliers
Limited product diversification
Decreasing investments in R&D

Opportunities

Expansion in the Middle East & Africa and South America
Growing demand for Renewable energy resources
Explore wind energy market
Expand business in emerging and developing nations
Consistent demand from domestic market
Rising number of subsidiaries
Expansion opportunities in Latin America and the Middle East & Africa

Threats

Changes in economic, political, and trade regulations
Volatility in global inflation rates
Developments in wind energy sector
Other global players
Competition from bigger brand
Increasing raw material prices
New technologies developed by the competitors

Key Developments

Date	Approach	Development
September 2019	Joint venture	Kyocera and Ube Industries, a Japanese chemical company formed 51:49 joint venture to manufacture ceramic filters for 5G base stations. This joint venture meets the rising demand for these key components enabling the expansion of 5G technology.
May 2019	Acquisition	Kyocera announced that its Germany-based headquarters, Kyocera Fineceramics GmbH, will acquire the advanced ceramics business operations of Friatec GmbH, a German-based manufacturer and seller of ceramic and plastic components. This strategy of the company is to strengthen its production and sales infrastructure in the European market.
April 2019	Acquisition	Kyocera Fineceramics GmbH, the subsidiary of Kycoera, acquired 100% shares of H.C. Starck Ceramics GmbH, a European advanced ceramics manufacturing and sales company based in Selb, Germany. This strategy is expected to expand its fine ceramics business globally. The newly acquired company also contributes highly efficient production equipment using cutting-edge technologies such as Artificial Intelligence to Kyocera.
June 2018	Product Development	Kyocera has designed new ultra-small robust ceramic ultra-high frequency RFID tags to track surgical instruments for the medical market. Additionally, the ceramic package is designed with a special cavity structure to protect the IC chip against mechanical stress and chemical exposure.
March 2018	Expansion	Kyocera announced the construction of a new manufacturing plant at its Kagoshima Sendai plant in Japan to increase the production of ceramic microelectronic packages. The new facility will produce ceramic packages for electronic and semiconductor components, automobile components, as well as medical devices.

Product Offering

Kyocera Corporation
- SOLAR POWER GENERATING SYSTEMS / SOLAR MODULES
- Silicon Carbide Ceramics
- Cutting tools

Financial Performance

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