Lenovo

Lenovo Overview

Company Headquarters: Hong Kong

Founded: 1984

Workforce: ~54,000

Company Working: Lenovo provides personal computers, tablet computers, servers, workstations, electronic storage devices, smartphones, and IT management software. It operates through four business segments—PC and smart device business group (PCSD), mobile business group (MBG), data center group (DCG), and others. The PCSD segment comprises products such as personal computers (PCs), laptops, tablets, gaming, and smart home products across Windows, Chrome, and Android-based products. The company sells its laptops under the brand names of Lenovo, ThinkPad, IdeaPad, and multimode YOGA brands. The company also offer desktops, all-in-one PCs, gaming consoles, and workstations. Through its MBG segment, it is engaged in manufacturing smartphones, including the Motorola brand. This segment can be further classified into two sub-groups, which are MBG mature market and MBG emerging market.

Its DCG segment includes all Lenovo’s server, cloud, storage, and high-performance computing, hyperscale computing, communications infrastructure, networking, and the Internet of Things businesses. In May 2018, it created a new business segment—intelligent device group (IDG)—by combining its PCSD and MBG segments. Through this new segment, the company focuses on developing innovative products and advancing all existing technologies. It operates in the Americas, Europe, the Middle East & Africa, and Asia-Pacific.

Strategy

Lenovo primarily follows an organic strategy for its growth in the global PC as a service market. It focuses on product development and setting up new offices to increase its geographic presence. The company also focuses on strengthening its position in the market by offering services such as technical advisory services, technology implementation services, and post-implementation managed services and hosting.

Company Snapshot

$51.03M

Revenue

54,000

Employees

$13.37M

Market Cap

1984

Founded

Hong Kong

Headquarters

SWOT Analysis

Strengths

Increasing revenue
Wide geographic presence
Partnerships with leading companies
Strong market share in Asia-Pacific
Innovative products
Strong leadership

Weaknesses

Declining operating performance
Lack of global presence

Opportunities

Strategic collaborations
Positive outlook of the cloud computing market
Launch of products
Growth opportunities in the Middle East & Africa

Threats

Rapid technological changes
Competitive pressure could reduce market share
Increasing IT Complexity
USA and China Trade war

Key Developments

Date	Approach	Development
October 2018	Partnership	Lenovo partnered with KPMG Australia to offer Device as a Services (DaaS) for the latter’s 7800 devices. This partnership allows the latter to save its capital and operational expenditure since the company will not have to purchase the system/device and can just rent them on monthly or yearly basis instead.
August 2022	Product Launch	Lenovo demonstrated enhanced hybrid multi-cloud and edge solutions, ThinkEdge in collaboration with VMware, enabling greater agility and faster deployment capabilities for customers in a variety of industries, including retail, manufacturing, financial, healthcare, telecommunications, and smart city environments. Modern solutions will incorporate a series of improvements developed in collaboration with VMware to drive business transformation from the edge to the cloud.
March 2022	Business Expansion	Kyndryls, a provider of IT infrastructure services, and Lenovo have expanded their global relationship to develop and provide scalable hybrid cloud solutions and edge computing implementations. Kyndryl and Lenovo will collaborate to develop joint solutions that use automation, optimization, and distinctive IT infrastructure services to assist clients achieve their mission-critical on-premises and cloud-based distributed application service needs.

Product Offering

Lenovo
- PC as a service
- Edge Computing Products

Financial Performance

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