LENOVO GROUP LIMITED Overview
Company Headquarters: China
Founded: 1984
Workforce: ~57,000
Company Working: Lenovo designs, develops, and manufactures tablets, PCs, servers, electronic storage devices, smartphones, and
IT management software. The company’s products and services are categorized into four segments, namely Mobile Business Group
(MBG), PC and smart device business group (PCSD), and data center Group (DCG). The data center group (DCG) segment offers
servers, data center solutions, storage, networking, and data center services. In the data center business, the company invests in
increasing its sales capabilities and strengthening its distribution via channel partners and improving its product capabilities. The
company offers its products to various industry verticals, including education, government, media and telecommunication,
manufacturing, energy, transportation, healthcare, and financial sectors. The company has its presence in the Americas, Europe, and
the Asia-Pacific.
Strategy
Lenovo follows both organic and inorganic growth approaches. The company’s strategy is significantly reducing losses by focusing
on the profitable market, strengthening its position in the market, and reducing expenses. It introduced the 3-wave strategy. The first
wave focuses on the PC business, the second wave focuses on data centers, mobile businesses, and the third wave focuses on device
and cloud strategy. It invests in every wave for the overall growth of the company. It makes investments in strategic acquisitions, joint
ventures, and strategic alliances for its expansion. For instance, Lenovo’s strategic partnership with NetApp enables it to address the
consumers’ demand, thereby strengthening its market position.
