Life Science Nutritionals

Life Science Nutritionals Overview

Company Headquarters: Burlington, Canada

Founded: 2005

Company Working: Life Science Nutritionals manufactures gummy vitamins for adults and kids. It commercializes its products under the trade names IronKids and Adult Essentials. The products offered by the company are dairy, gluten and nut free, and use only natural colours, flavours and sweeteners. The company manufactures its products in its production facility located at Acton Vale, Quebec. It has been operating as a subsidiary of Santa Cruz Nutritionals, Inc. since June 2015.

Strategy

Life Science Nutritionals focuses on the quality of its products by maintaining production standards from their supply chain to manufacturing process. In addition, the company also focuses on the quality of the ingredients used to manufacture the products. To attract consumers susceptible to food allergy, the company ensures that their products are airy, gluten and nut free. Moreover, the products offered for the adults are pectin-based to target the vegetarians.

Company Snapshot

2005

Founded

Burlington, Canada

Headquarters

SWOT Analysis

Strengths

Extensive product line
Product portfolio targeted at allergic people and vegetarian population

Weaknesses

Retail presence is mainly restricted to North America

Opportunities

Expansion in Asia-Pacific Market
Strategic acquisitions

Threats

Inscreasing number of low cost substitutes

Product Offering

Life Science Nutritionals
- Gummy Vitamins

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