Localytics

Localytics Overview

Company Headquarter: US

Founded: 2008

Workforce: ~100

Company Overview: Localytics is a mobile engagement platform provider. The company offers Localytics, a mobile data usage and analytics platform that provides features such as analytics, targeting customers, A/B testing, and prediction. The platform is deployed on approximately 37,000 applications and approximately 2.7 billion devices. The company uses gathered customer data to offer highly targeted and personalized services. ESPN, Fox, and the New York Times are some of the clients of the company. Localytics also provides support services to its clients which help with audience targeting, defining success metrics, and retaining existing customers. The company partners with technology vendors such as Salesforce.com Inc., Oracle Corporation, and Adobe Systems Inc. to enhance user engagement. The company offers solutions to the retail and media and entertainment sectors. Localytics has offices in San Francisco, US, and London, UK.

Strategy

Localytics believes in growing inorganically. The company focuses on partnerships and acquisitions to widen its product portfolio and increase its regional presence. The company has formed strategic alliances with several technology vendors and systems integrators such as Salesforce.com Inc., Oracle Corporation, IBM Corporation, and Adobe Systems Inc. to ensure increased customer engagement. Also, in 2017, the company acquired Tapglue, a mobile app developer, to extend its presence in Europe.

Company Snapshot

100

Employees

2008

Founded

SWOT Analysis

Strengths

Focus on partnerships to increase product capabilities
Strong client base

Weaknesses

Focus on the retail and media and entertainment industries
Dependent on the US market

Opportunities

Expansion of regional presence

Threats

Emergence of substitutes

Product Offering

Localytics
- App Analytics

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