LOréal S.A. Overview
Company Headquarters: Clichy, France
Founded: 1909
Workforce: The number of employees reported by the company is around 82,606 by December 2017.
Company Working: The company is one of the key players in the market manufacturing and retailing cosmetic products across various regions of the globe. The product line offered by the company include make-up products, hair care products, skincare products, toiletries, deodorants and perfumes. The company operates through segments which include Active Cosmetics, Consumer Products, L’oréal Luxe and Professional Products. The brand names owned by the company include Giorgio Armani, Lancôme, Yves Saint Laurent Beauté, Biotherm, Kiehl’s, Ralph Lauren, Cacharel, Shu Uemura, Clarisonic, Helena Rubinstein, Diesel, Yue Sai, Viktor&Rolf, Urban Decay, Maison Margiela, L’Oréal Paris, Garnier, Maybelline New York, SkinCeuticals, Roger&Gallet, Sanoflore, African Beauty, Essie, NYX Professional MakeUp, The Body Shop, Shu Uemura Art of Hair, Mizani, Decleor, Carita, Matrix and Pureology. The company owns a major market share in beauty products and the products are available across the regions through various channels.
Strategy
The company has taken an initiative for various marketing activities to make strong brand image of their products and to create an awareness regarding their new product launch. In addition, the company focuses on expanding their geographical presence and hence gives more emphasis on acquisitions and expansions. The company is now also putting more emphasis on launching sustainable products made up of organic ingredients to meet the current demand from consumers’ side. Also, in September 2015 the company announced to become a carbon balanced company and assured to reduce the carbon emissions from its industries by 60% to support a sustainable development. The company also has a strong focus on innovations which is one of the major strategies to attract the consumers towards their product offerings.
