Louis Garneau Sports

Louis Garneau Sports Overview

Company Headquarters: Quebec, Canada

Founded: 1983

Workforce: ~500

Company Working:

Louis Garneau Sports is a company that deals primarily in cycling products. Its specialties are cycling bikes, apparel, shoes, helmets, gloves, and other accessories. It also deals in triathlon bikes, garments, shoes, helmets, and other triathlon accessories. Additionally, it deals with Nordic apparel and snowshoes. It has products for men, women, and children. The company has distributors in South Africa, Japan, China, Dubai, Korea, Taiwan, New Zealand, Australia, Denmark, UK, Germany, Italy, Czech Republic, Iceland, Mexico, Chile, Puerto Rico, Bolivia, Guatemala, Jamaica, Costa Rica, Colombia, Venezuela, Dominican Republic, Honduras, Nicaragua, Paraguay, Brazil, Panama and Ecuador.

Strategy

Louis Garneau Sports is focused on delivering innovative and athlete-centric products to its customers that take care of the consumer at all levels. It is also aiming to offer its products in all parts of the world through its well-developed distribution network.

Company Snapshot

500

Employees

1983

Founded

Quebec, Canada

Headquarters

SWOT Analysis

Strengths

Strong distribution network
Varied product portfolio

Weaknesses

Limited products in shorts and suits category

Opportunities

Product launches

Threats

Changing competitive landscape

Key Developments

Date	Approach	Development
June 2018	Brand Acquisition	Louis Garneau Sports bought SUGOI and Sombrio from Dorel Industries Inc. this strengthened the company’s product portfolio.

Product Offering

Louis Garneau Sports
- Tops
- Shorts
- Triathlon Suit

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