Lumenis Overview
Company Headquarters: Yokneam, Israel
Founded: 1991
Workforce: ~1137
Company Working: Lumenis develops and commercializes medical systems for use in minimally invasive procedures worldwide. It was formerly known as ESC Medical Systems Ltd and changed its name to Lumenis in September 2001. It operates through three segments, namely surgical, ophthalmic, and aesthetic. The aesthetics segment offers products related to hair removal, body, skin treatment, pigmentation, scar treatment, and tattoo removal. Moreover, the company markets its products through a network of third-party distributors, direct sales force, and independent distributors.
Strategy
Lumenis focuses on developing highly accurate devices with robust construction and better throughput. The company aims to expand its distribution network and expand its presence to reach untapped regions with high potential in the Asia-Pacific region. The company focuses on new product launches by increasing its EBIT. It is also focused on providing the highest quality products to its customers, which helps the company retain its existing customers and attract new ones.
