Lumenis

Lumenis Overview

Company Headquarters: Yokneam, Israel

Founded: 1991

Workforce: ~1137

Company Working: Lumenis develops and commercializes medical systems for use in minimally invasive procedures worldwide. It was formerly known as ESC Medical Systems Ltd and changed its name to Lumenis in September 2001. It operates through three segments, namely surgical, ophthalmic, and aesthetic. The aesthetics segment offers products related to hair removal, body, skin treatment, pigmentation, scar treatment, and tattoo removal. Moreover, the company markets its products through a network of third-party distributors, direct sales force, and independent distributors.

Strategy

Lumenis focuses on developing highly accurate devices with robust construction and better throughput. The company aims to expand its distribution network and expand its presence to reach untapped regions with high potential in the Asia-Pacific region. The company focuses on new product launches by increasing its EBIT. It is also focused on providing the highest quality products to its customers, which helps the company retain its existing customers and attract new ones.

Company Snapshot

1,137

Employees

1991

Founded

Yokneam, Israel

Headquarters

SWOT Analysis

Strengths

Strong network of third-party distributors
Vast product portfolio
Global presence

Weaknesses

Lack of product launches in the recent years

Opportunities

Acquisitions to strengthen industrial technologies and the diagnostics business
Products and services expansion

Threats

Increasing competition in the market

Key Developments

Date	Approach	Development
April 2019	Product Launch	Lumenis launched a unique multi-application platform, Legend Pro+, for body treatment.
April 2019	Product Launch	Lumenis announced the launch of its Legend Pro+ platform, a unique multi-application platform driven by four clinically validated, complementary technologies.

Product Offering

Lumenis
- Hair-Removal
- Body
- Skin
- Pigmentation
- Others
- RF Microneedling Device

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