LWW Group

LWW Group Overview

Company Headquarters: Nossebro, Sweden

Founded: 2007

Workforce: ~500

Company Working: LWW Group is a family-owned and well-known brand company with three business units Dahrén (Sweden), Isodraht (Germany), and LWW Slaska (Poland). The company is a leading supplier of copper and aluminum. magnet wire. It offers a full line of premium products, and customer-specific orders and provides a cutting-edge service and support organization with in-depth expertise, local presence, capabilities, and flexibility across the globe. The company handles the whole process, from raw materials to customer applications, in collaboration with sister companies. It has complete control over the production and transportation chain and guarantees prompt delivery and high-caliber products. The company offers magnet wire under the Dahrén business units and serves the client globally.

Strategy

LWW Group is continuously working towards the development of its products. The key strategy adopted by the company to reinforce its business growth and profitability is optimizing its product portfolio to meet high-end applications. It is continuing to vertically integrate supply chains to meet customer needs, creating a circular economy to reduce carbon emissions, and using the inevitable trend towards a greener ecological economy. The company's commitment to a sustainable future is to provide clients with the most cutting-edge and premium winding wire as the majority of clients are involved in renewable energy, electromobility, or power distribution directly or indirectly. In addition, the company is also focusing on innovative technological applications and green & circular economy opportunities to increase profit margin with minimum investment.

Company Snapshot

500

Employees

2007

Founded

Nossebro, Sweden

Headquarters

SWOT Analysis

Strengths

Wide standard product range
Custom specific solutions
Inhouse raw material facilities

Weaknesses

Relatively small business compared to the global major players
Volatile in price of raw materials

Opportunities

Optimizing product portfolio to meet high end applications
Focused on sustainably manufacturing process using state-of-the-art technology

Threats

Tougher global competition
Change in government regulations regarding environment concerns

Key Developments

Date	Approach	Development
February 2022	Collaboration	LWW Group Form the Dahren Brand for magnet wire division. The transition unites the Swedish companies Dahrentrad AB, Dahren Poland, and LWW Slaska under the Jonslund-based Dahren brand. The company will offer winding wire classifications from Sweden, Germany, and Poland for producers of electric motors, transformers, and generators, including round, rectangular, enamelled magnet wire in a variety of diameters, and grades

Product Offering

LWW Group
- Automotive Magnet Wire Market

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