Magic Leap, Inc.

Magic Leap, Inc. Overview

Company Headquarters: Florida, US

Founded: 2011

Workforce: ~ 5000

Company Overview: Magic Leap, Inc. designs and develops augmented reality and mixed reality platforms. The company’s product Magic Leap One: Creator Edition is a wearable computing device which delivers digital content in the form of augmented reality and mixed reality. The company has partnered with AT&T, Google, HBO, DIRECTV NOW, CNN, NBA and The New York Times among others. Through its solutions, the company serves media and entertainment, e-commerce and retail, telecommunications and manufacturing industry verticals. Magic Leap, Inc. is a privately-owned company with offices in Florida, California, Texas, Washington, and Colorado in the US, and Israel, New Zealand, and Switzerland.

Strategy

The company invests heavily in its R&D for developing its products; it also engages in providing frequent upgrades to its solutions to meet the market needs. The company engages in forming strategic alliances and partnerships for opening new markets by leveraging the sales distribution networks of partner companies. The company is currently focussed on implementing its telecommunication partner strategy for expanding the global footprint of spatial computing technology by partnering with multiple local telecom operators such as DOCOMO and SK Telecom across the globe.

Company Snapshot

5,000

Employees

2011

Founded

Florida, US

Headquarters

SWOT Analysis

Strengths

Strong expertise in AR and MR applications
Strong geographical presence

Weaknesses

High dependence on sales of a singular product

Opportunities

Increasing adoption of AR in media and entertainment industry

Threats

Competition from market leaders such as Microsoft

Product Offering

Magic Leap, Inc.
- Augmented reality

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