Magic Leap, Inc. Overview
Company Headquarters: Florida, US
Founded: 2011
Workforce: ~ 5000
Company Overview: Magic Leap, Inc. designs and develops augmented reality and mixed reality platforms. The company’s product Magic Leap One: Creator Edition is a wearable computing device which delivers digital content in the form of augmented reality and mixed reality. The company has partnered with AT&T, Google, HBO, DIRECTV NOW, CNN, NBA and The New York Times among others. Through its solutions, the company serves media and entertainment, e-commerce and retail, telecommunications and manufacturing industry verticals. Magic Leap, Inc. is a privately-owned company with offices in Florida, California, Texas, Washington, and Colorado in the US, and Israel, New Zealand, and Switzerland.
Strategy
The company invests heavily in its R&D for developing its products; it also engages in providing frequent upgrades to its solutions to meet the market needs. The company engages in forming strategic alliances and partnerships for opening new markets by leveraging the sales distribution networks of partner companies. The company is currently focussed on implementing its telecommunication partner strategy for expanding the global footprint of spatial computing technology by partnering with multiple local telecom operators such as DOCOMO and SK Telecom across the globe.
