Mahindra Emirates Vehicle Armouring FZ-LLC

Mahindra Emirates Vehicle Armouring FZ-LLC Overview

Company Headquarters: Ras Al Khaimah, United Arab Emirates

Founded: 2010

Workforce: 51-200

Company Working: Mahindra Emirates Vehicle Armouring FZ-LLC (MEVA) is a United Arab Emirates-based company that specializes in the design, production, and customization of armored vehicles. The company is a subsidiary of Mahindra & Mahindra Ltd, a leading Indian multinational corporation.

MEVA provides armored vehicles such as luxury sedans, SUVs, and pickup trucks that are designed to provide high levels of protection against ballistic, explosive, and mine threats. They also provide customized solutions to meet their clients' specific needs, such as the creation of new designs and the integration of specialized equipment.

Strategy

Mahindra Emirates Vehicle Armouring FZ-LLC is focused on expanding its business in Asia-Pacific and Americas to increase its revenue and overall market share. It is also engaged in developing new products, especially those that require high levels of technological innovation. Furthermore, the company increased its productivity and output through partnerships with tech giants and small and medium-sized organizations.

Company Snapshot

200

Employees

2010

Founded

Ras Al Khaimah, United Arab Emirates

Headquarters

SWOT Analysis

Strengths

Strong brand image
Diversified product offerings
Strategic expansion
Vast global presence

Weaknesses

Dependency on few licensed suppliers

Opportunities

Focus on strategic collaborations and acquisitions

Threats

Slow certification process

Key Developments

Date	Approach	Development
September 2022	Product Launch	Mahindra Emirates Vehicle Armouring, UAE and Jordan, has launched their Mahindra MAXIMUS 4*4 armoured personal carrier with B6 and B7 level bulletproof capabilities for police/paramilitary/troops.
April 2019	Expansion	The Mahindra Group established Mahindra Armored Vehicles Jordan as a wholly owned subsidiary of Mahindra Emirates Vehicle Armouring, a step-down subsidiary of the company in which Mahindra Overseas Investment Company (Mauritius), a wholly owned subsidiary of the company, holds 88 percent of the shares.

Product Offering

Mahindra Emirates Vehicle Armouring FZ-LLC
- Civilian Armored Vehicles

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