MakeMyTrip (India) Pvt. Ltd Overview
Company Headquarters: India
Founded: 2000
Workforce: ~3,000
Company Working: MakeMyTrip (India) Pvt. Ltd operates as an online travel company in India. The company engages in the ownership and operation of online brands, including MakeMyTrip, Goibibo, and redBus. It operates through two segments, namely air ticketing and hotels and packages. The air ticketing segment operates through Internet-based platforms that provide the facility to book international and domestic air tickets. The hotels and packages segment offer holiday packages and hotel reservations through Internet-based platforms, call-centers, and branch offices. The company offers various travel products and services, such as domestic bus and rail tickets, hotel bookings international and domestic air tickets, conferences and exhibitions, private car and taxi rentals services, and business to business and affiliate services. It provides access to hotels in India and internationally, airlines operating to and from India, Indian Railways, and Indian bus operators. The company has offices in India, New York, Sydney, San Francisco, California, and Australia.
Strategy
MakeMyTrip (India) Pvt. Ltd follows positioning strategy, which focuses on increasing the affordability of airfares for its customers in India, thus enhancing the consumer experience. It also focuses on app marketing strategies, which plays a vital role in synchronizing the marketing methods and is one of the factors behind the tremendous market growth. Moreover, the company focuses on the internal development of its resources to achieve value, thus strengthening its position in the market
