MAPAL Dr. Kress KG

MAPAL Dr. Kress KG Overview

MAPAL Dr. Kress KG is one of the leading manufacturers and suppliers of precision tools. It offers products for various applications, such as automotive, aerospace, machining, and plant engineering. The company’s products serve functions such as milling, turning, clamping, and actuating. Its manufacturing process is certified by various ISO certifications. The company has subsidiaries with regional production and service facilities in 21 countries as well as it has sales representatives in 25 countries, across the globe. In 2017, it earned a revenue of USD 731.6 million.

Strategy

MAPAL Dr. Kress KG aims to expand its presence across the Asia-Pacific with a focus on strategic partnerships with major companies in various key countries. Furthermore, it focuses on improving its logistics and supply chain management to ensure smooth business functioning. The company is involved in consistently providing tools and expertise, which enables the company to perceive future growth opportunities in the global market.

SWOT Analysis

Strengths

Large number of operating bases
Several strategic partnerships

Weaknesses

Dependence on Germany for revenue generation

Opportunities

Scope for expansion in emerging markets in Europe and Asia-Pacific

Threats

Augmentation of 3D printing

Key Developments

Date	Approach	Development
February 2019	Expansion	Mapal Frhenosa, a MAPAL Dr. Kress KG a joint venture, opened its second Mexico office in Santiago de Querétaro. It invested around USD 2.62 million in the infrastructure. This has helped expand its presence in the regional market.
November 2017	Expansion	MAPAL Dr. Kress KG opened a new production facility in Shanghai. With this it expanded its precision tool manufacturing facility and strengthened its distribution network in China.

Product Offering

MAPAL Dr. Kress KG
- Cutting Tools

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