Company ProfilePremium

Marcolin SPA

Company Profile Analysis

ESOMAR 23 Corporate BadgeISO Certifications Badge
Marcolin SPA - Food & Beverages showcase

Year Founded & Workforce

1961

5,000 Employees

Industry

Food & Beverages

Services

Global Sunglasses Market
M

Marcolin SPA Employee Contacts

54 verified contactsNames, job titles, seniority and locations

View Employee Contacts

Marcolin SPA Overview

Company Headquarters: Longarone, Italy

Founded: 1961

Workforce: ~5,000

Company Working: Marcolin SPA (Marcolin) is engaged in the eyewear industry that manufactures and designs sunglasses & optical frames for most of the brands in the sector. The companies brand portfolio includes Adidas Originals, Adidas Sport, Bally, Barton Perreira, BMW, Gant, GCDS, Guess, Longines, Marciano, Max Mara, Max&Co, Moncler Lunettes, Omega, Pucci, Swarovski, Timberland, Tod’s, Tom Ford, Web Eyewear, Zegna. The company has 150 distribution partners in more than 125 countries, 14 branches, and two joint ventures. The company has several subsidiaries that handles distribution in Europe, US, and branches in Brazil, & Hong Kong.

Strategy

Marcolin SPA has been focused on developing and designing high-quality, safe eyeglass frames, and sunglasses covering the consumer’s needs and expectations. Before dispatching the products a process is done that control, verify, and monitor all the defects before, during, and after the manufacturing process, as well as those reported by clients and the market. The company always follows a technical and qualitative process to ensure that the product is meeting up with all the quality standards.

Company Snapshot

$5,267.13M

Revenue

5,000

Employees

1961

Founded

Longarone, Italy

Headquarters

SWOT Analysis

Strengths

  • The company has its major market share in the United States.
  • Robust R&D Infrastructure

Weaknesses

  • Limited presence in emerging markets.
  • The efficiency of continuous marketing & promotion has declined.

Opportunities

  • Focusing on marketing and advertising.
  • Innovation at all levels - products, services, and marketing

Threats

  • Strong competition from local and global brands is a challenge for the company.
  • Raw materials price fluctuations.

Unlock Company Financials

Unlock this company profile to view its financial data.

View Subscription Plans

Key Developments

DateApproachDevelopment
July 2022PartnershipMarcolin's house brand WEB EYEWEAR enriches its new partnership with Alfa Romeo F1 Team ORLEN by presenting a capsule collection of three eyewear styles, two sunglasses, and one optical frame, that stand out for their technological and aesthetic innovation.
October 2019Product LaunchOmega launched new collection of luxury eyewear in collaboration with Marcolin Group. With the growing success of the brand’s eyewear range, OMEGA has extended its distribution to independent retailers, as well as its own corporate boutiques and online shop. The complete new eyewear collection will have expanded availability through the Marcolin Group distribution network.

Product Offering

  • Marcolin SPA
    • Global Sunglasses Market

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 5,267.1 Mn in 2019 to USD 5,683.5 Mn in 2021.
Marcolin SPA — By Business Segment
Series (USD Mn)201920202021
Sales5,267.14,474.75,683.5

Unlock Company Financials

Unlock this company profile to view its financial data.

View Subscription Plans

Unlock Company Contacts

Connect with Key Decision-Makers

Access verified employee contacts and decision-maker information from this company to support your sales, lead generation, and business development efforts.