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Mercedes-benz Group AG

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Ticker: MBG.DE

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Mercedes-benz Group AG - Automotive showcase

Year Founded & Workforce

1926

164,120 Employees

Industry

AutomotiveB2BB2C
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Mercedes-benz Group AG Employee Contacts

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Mercedes-benz Group AG Overview

Mercedes-Benz Group AG is the world's oldest automaker and the purest-play premium OEM among the large European incumbents: it sells under a single core brand plus Mercedes-AMG, Mercedes-Maybach and the G-Class product brand, with no volume marque to dilute mix. Following the December 2021 spin-off of Daimler Truck, the Group is a three-segment business — Cars, Vans and captive Financial Services — generating €132.2 billion of revenue and €5.8 billion of EBIT in FY2025 from 2.16 million vehicles. Its structural advantages are brand pricing power, an unmatched Top-End franchise, a genuinely global manufacturing footprint and a €32 billion industrial net liquidity buffer. Its structural problem is China, where volumes fell 19% in 2025 and a further 28% in H1 2026, compounded by US tariffs, a costly software transition (MB.OS) and a high-cost German industrial base. The 2025–2027 launch of more than 40 models, paired with the "Next Level Performance" cost programme, is the central bet on restoring an 8–10% car margin.

FY2025 and the segment split are from the Annual Report 2025. FY2022–FY2024 are from MacroTrends' compilation of company filings; the FY2024 figure of 175,264 is corroborated by Wikipedia's citation of the Annual Report 2024. The apparent 2023→2024 increase followed by a 6.4% decline in 2025 is unusual and may reflect a change in consolidation or counting basis; readers should treat the FY2024 datapoint with caution.

Market capitalisation and share price

FY2024/FY2025 from the company Fact Sheet Q4 2025. The current column uses the Morningstar quote of €46.86 at 31 August 2026 with 949.23 million shares outstanding, implying c. €44.5 billion. Sources conflict on the exact current level: ChartMill showed €50.12 and €48.26 billion in early August 2026; companiesmarketcap showed c. US$52.5 billion in August 2026; TradingView showed €45.2 billion. A reasonable working range for early September 2026 is €44–48 billion, i.e. roughly a 22–25% decline from the 31 December 2025 level. A 52-week low of €43.99 was reported in June 2026.


The company's own description

The Annual Report 2025 describes the Mercedes-Benz Group as one of the most successful automobile companies in the world and one of the largest providers of high-end cars and premium vans, with financing, leasing, vehicle subscriptions and rentals, fleet management, digital charging services and insurance rounding out the offering. The Group states that it sells vehicles and services in almost every country in the world and operates around 30 production facilities across Europe, the Americas, Asia and Africa. The corporate boilerplate accompanying the FY2025 results release adds that the brand portfolio comprises Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach alongside Mercedes-Benz Bank, Mercedes-Benz Financial Services and Athlon, and that the founders Gottlieb Daimler and Carl Benz invented the automobile in 1886.

The Group's strategic self-description rests on three cross-divisional principles stated in the Annual Report 2025: guided by sustainability, integrity and diversity; driven by an ambitious team; and accelerated by data and artificial intelligence.

Independent characterisation

Mercedes-Benz is best understood as three economically distinct businesses stapled together by a brand.

Mercedes-Benz Cars (73% of FY2025 Group revenue) is a high-mix, capital-intensive manufacturer whose economics are driven almost entirely by price/mix rather than volume. At 1.80 million units and €96.4 billion of revenue, average revenue per unit is roughly €53,500 — several multiples of a mass-market OEM. The division's profit pool is heavily concentrated in the Top-End category (S-Class, AMG, Maybach, G-Class), which was 14.9% of FY2025 volume but a disproportionate share of contribution margin. The division is currently absorbing three simultaneous shocks: a structural loss of share in China's premium segment; US import tariffs; and the fixed-cost drag of building a proprietary software stack (MB.OS) and two new vehicle architectures (MMA for flexible drive, MB.EA for electric) at the same time.

Mercedes-Benz Vans (13% of FY2025 revenue) is a genuinely different business: a commercial-vehicle operation selling to fleets and tradespeople (83% of FY2025 unit sales were commercial vans) plus a private MPV franchise (V-Class, Marco Polo, T-Class). It has been the Group's margin outperformer, delivering a double-digit adjusted return on sales for four consecutive years through 2025. It is now in its own heavy investment phase, transitioning to the modular Van Architecture (VAN.EA electric and VAN.CA combustion variants), with PP&E investment up 116% in FY2025 and negative CFBIT in H1 2026.

Mercedes-Benz Financial Services (19% of FY2025 revenue, renamed from Mercedes-Benz Mobility effective 1 January 2026) is a captive bank and leasing company with a €128.8 billion portfolio at end-2025. Its revenue is largely interest and operating-lease income rather than product sales, and its earnings are driven by portfolio margin, cost of credit risk and residual values. It is the Group's most counter-cyclical earnings stream: adjusted EBIT rose 11.7% in FY2025 and adjusted return on equity was raised to a 12–14% guidance range in July 2026 while the car business was being downgraded.

Revenue model mix

Revenue streamBasisFY2025 revenue (EUR Mn)% of segment total
Vehicle sales (Cars)Product / one-time96,40771.9
Vehicle sales (Vans)Product / one-time17,14812.8
Financial services (leasing, financing, insurance, subscription, charging)Interest, lease and fee income24,62518.4
Intersegment eliminations—-5,966-4.5
Group total—132,214100.0

Within the Group's IFRS 15 disclosure, revenue splits between contract revenue (vehicles, parts, services) and "other revenue" comprising rental/leasing income and effective-interest income from financial services. In H1 2026, IFRS 15 revenue was €54.8 billion of €63.7 billion total, i.e. other revenue (predominantly Financial Services) was €8.8 billion.

Emerging recurring-revenue layer. The Group is building a subscription and over-the-air layer: "Digital Extras", MBUX add-ons, MB.CHARGE Public (access to more than 2.9 million public charging points worldwide as of 31 December 2025), Mercedes me connect and post-sale software features. Revenue from this layer is not disclosed separately, and management has not quantified it in any FY2025 or 2026 filing reviewed here.

Value chain position and route to market

Mercedes-Benz occupies the OEM tier: it develops and integrates, produces at its own plants and joint ventures, and increasingly owns the customer relationship directly. The Annual Report 2025 sets out a value chain spanning upstream supply, own production, marketing and sales, sales/service partners, vehicle operation and reuse/recycling.

The most consequential structural change is the direct sales ("agency") model. By 31 December 2025, more than 50% of European passenger car unit sales and 45% of European van unit sales — including Germany — had converted to direct sales, with twelve markets converted worldwide: Germany, Austria, the UK, Sweden, Mexico, South Africa, Turkey, Malaysia, India, Australia, New Zealand and Thailand. In parallel, the Group is exiting company-owned retail in Germany, having signed sale contracts for Own Retail operations in Koblenz, Mainz, Neu-Ulm, Dortmund, Lübeck (2025) and Kassel, Würzburg, Hanover, Wuppertal, Aachen, Reutlingen and Berlin (H1 2026).

Customer types and end markets

Retail private customers: the core of Cars and of private vans (V-Class, Marco Polo, T-Class).

Fleet and corporate customers: a large share of European E-Class/C-Class volume and effectively all commercial van volume (Sprinter, Vito, Citan).

Ultra-high-net-worth individuals: Maybach, AMG limited series (e.g. Mercedes-AMG PureSpeed / Mythos), MANUFAKTUR individualisation.

Dealers and agents: financed via Financial Services wholesale lines.

Leasing and rental companies: including, until its pending disposal, the Group's own Athlon fleet-management business.

Public-sector and, prospectively, defence customers: a Memorandum of Understanding with TYTAN Technologies GmbH was signed in June 2026 to explore vehicle-based defence applications building on the G-Class, Sprinter and Vito platforms.

Strategy

Stated strategy — verbatim themes from the Annual Report 2025

The Group's cross-divisional foundation is stated as three principles: "Guided by sustainability, integrity and diversity", "Driven by an ambitious team" and "Accelerated by data and AI".

Mercedes-Benz Cars strategy — "We will build the world's most desirable cars" rests on six pillars:

  1. Forge desire wherever the brand competes — the promise to the customer is stated as "Welcome home."

  2. Focus on profitable growth — target an adjusted return on sales of 8–10%.

  3. Expand the customer base by growing Top-End luxury — unleash the full potential of Mercedes-AMG, Mercedes-Maybach and G-Class; MANUFAKTUR individualisation.

  4. Embrace customers and grow lifetime value — bundle all customer contact points into one unit from 2026; digital sales and service; OTA and Digital Extras.

  5. Deliver a world-leading product experience — MB.OS, MBUX with Google and Microsoft AI, more than 40 new models by end-2027.

  6. Lower cost base, improve industrial footprint, increase supply chain resilience — including the Momenta partnership for China products and Nvidia for the Western world.

Mercedes-Benz Vans strategy — "We will offer the world's most desirable vans and services" rests on five pillars: elevate the position as leading partner in commercial solutions; focus on profitable growth; expand the customer base and grow lifetime value; deliver a world-leading product experience; lower cost base and improve industrial footprint.

Strategic initiatives announced in the last 24 months

DateInitiativeContent and targets
Q4 2024Next Level Performance launchedMulti-year performance enhancement programme; reported target of c. €5 billion of savings over three years (€2.5bn 2025, €1.0bn 2026, €1.5bn 2027 per Handelsblatt/WSWS reporting; the company has not published this split). Delivered more than €3.5 billion of positive EBIT contribution at Cars in FY2025
19–20 Feb 2025Capital Market Day "Mastering Transformation"Financial framework reset; €5 billion buyback authorisation over up to 24 months; BEV vehicle cost reduction of more than 15% versus predecessor; investment focus on Top-End and Core
March 2025German personnel cost agreementJob security guarantee extended to 31 December 2034 in exchange for cost measures; double-voluntary workforce adjustment programme for indirect areas (April 2025 – 31 March 2026); c. 5,500 departures achieved
13 March 2025Product and technology offensive launchMore than 40 new models 2025–2027; 16 launches planned in 2026 alone (third-party reporting)
28 March 2025Sustainability Update 2025Progress across six focus areas: Decarbonisation, Resource Use and Circular Economy, People, Human Rights, Digital Trust, Traffic Safety
23 May 2025US strengtheningConsolidation of US corporate functions in Atlanta; new Atlanta R&D centre
Q1 2026US investment commitmentMore than US$7 billion in the US through 2030; localisation of an additional model
12 Feb 2026Cars mid-term strategy updatec. 2 million units; more than 15% increase in Top-End sales; doubling of xEV share; 8–10% adjusted RoS
12 Feb 2026Production footprint planGlobal capacity adjusted to c. 2.2 million units by 2028; Germany 900,000; Kecskemét up to 400,000; COMPAS assembly ends 2026; production cost per unit down 10% from 2027 vs 2024
12 Feb 2026Cost programme targetsFixed costs down 10% between 2024 and 2027; material cost savings c. 8% to 2027, rising to 10% thereafter; reduction of management positions; outsourcing of non-core activities; sale of German Own Retail
12 Feb 2026China planBy 2027 versus 2024: local material costs -10%, variable production costs -20%, fixed costs -20%; expanded local R&D partnerships; "in China, for China" product development; Momenta and ByteDance ecosystem
11 Dec 2025Tomorrow XXSustainability technology programme extending the VISION EQXX / CONCEPT AMG GT XX approach across the product range
1 Jan 2026Customer organisation integrationSales and financial services processes merged under "one face to the customer"; Mercedes-Benz Mobility AG merged into Mercedes-Benz AG
June 2026Productivity offensive for GermanyRadical acceleration of processes and streamlining of structures; increased team presence at sites; more working hours without additional pay; transformation component payment deferred from July 2026 to 2027; other compensation components under review. Supervisory Board Chairman Brudermüller has publicly pushed for a return to a 40-hour week
June 2026Defence sector entryMoU with TYTAN Technologies GmbH to explore vehicle-based defence applications on G-Class, Sprinter and Vito platforms
2,026Strategy softening on electrificationShift from "Electric only" to an "Electric First" posture; modern combustion models to be built deep into the 2030s (third-party characterisation; the company frames this as offering "the full range of drivetrains" and letting customers decide)
2,026AI deployment targetc. 60% of staff using AI daily as of mid-2026 (double the rate 18 months earlier), target 70% by end-2026

Medium-term financial targets and current-year guidance

TargetMetricLevel
Mid-termMercedes-Benz Cars unit salesc. 2 million vehicles
Mid-termTop-End vehicle salesmore than +15%
Mid-termxEV share of Carsdoubling from FY2025's 20.5%
Mid-termCars adjusted return on sales8–10%
2,027Fixed costs vs 2024-10%
2,027Material costs-8% (rising to -10% beyond)
2,027Production cost per unit vs 2024-10%
2,028Global production capacityc. 2.2 million units
Guidance itemAnnual Report 2025 (Feb)Q1 2026 (Apr)Q2 2026 (Jul)
Group revenueAt prior-year levelUnchangedSlightly below prior-year level
Group EBITSignificantly above prior-yearUnchangedUnchanged
FCF industrial businessSlightly below prior-yearUnchangedUnchanged
Cars unit salesAt prior-year levelUnchangedSlightly below prior-year level
Cars xEV share21–23%Unchanged23–25%
Cars adjusted RoS3–5%Unchanged3–5%, expected in the lower half
Cars adjusted cash conversion1.0–1.2UnchangedUnchanged
Cars PP&E investmentSlightly below prior-yearUnchangedUnchanged
Cars R&D expenditureSignificantly below prior-yearUnchangedUnchanged
Vans unit salesSlightly above prior-yearUnchangedUnchanged
Vans xEV share8–10%UnchangedUnchanged
Vans adjusted RoS8–10%UnchangedUnchanged
Vans adjusted cash conversion0.1–0.3UnchangedUnchanged
Vans PP&E investmentSignificantly above prior-yearUnchangedUnchanged
Financial Services adjusted RoE10–12%Unchanged12–14%

FY2026 guidance evolution

In H1 2026, M&A transactions contributed approximately €0.4 billion to EBIT and €0.5 billion to industrial free cash flow; from Q2 2026 the guidance explicitly incorporates potential H2 M&A effects, so the underlying operating forecasts are effectively unchanged from the original ex-M&A basis.

Products & Services

Mercedes-Benz Cars — portfolio as of 31 December 2025 (Annual Report 2025)

Model lineDescriptionTarget customerNotes / latest generation
S-ClassFull-size luxury saloon; brand flagshipUHNW/HNW private, chauffeur, corporateCompletely redesigned model premiered 29 January 2026 with new V8, MB.OS supercomputer, fourth-generation MBUX and MB.DRIVE ASSIST PRO point-to-point assisted driving (China first, US later in 2026)
S-Class longLong-wheelbase variantChauffeur-driven, China/Middle EastModel changeover in China depressed Q2 2026 Top-End volumes
Mercedes-Maybach S-ClassUltra-luxury derivativeUHNWRevised model premiered 24 March 2026
GLSFull-size luxury SUVFamily UHNW, US-centricComprehensively revised model premiered 31 March 2026 at Tuscaloosa
Mercedes-Maybach GLSUltra-luxury SUVUHNW—
EQSElectric full-size saloonEarly-adopter luxuryThird-party reporting suggests EQS/EQE saloon lines are candidates for rationalisation as MB.EA models arrive; not company-confirmed
EQS SUV / Maybach EQS SUVElectric full-size SUVUHNW electric—
Mercedes-AMG GT CoupéPerformance GTEnthusiast—
SL / Maybach SLRoadsterEnthusiast / UHNW—
G-ClassIconic off-roaderEnthusiast, UHNWFY2025 unit sales 48,214, up 14% — the strongest Top-End performer; Edition STRONGER THAN THE 1980s launched 2025; convertible planned for 2027
G-Class with EQ TechnologyElectric G-Class (G 580)Enthusiast electricEnergy consumption 30.3–27.7 kWh/100 km, 0 g/km CO₂
Mercedes-AMG (cross-range)AMG derivatives across all classesPerformanceFY2025 unit sales 142,319, up 1%; PureSpeed limited series launched the Mythos line
Model lineDescriptionNotes
E-Class / E-Class EstateExecutive saloon and estateBackbone of European and Chinese fleet/private volume
GLE / GLE CoupéMid-large SUVRevised models premiered 31 March 2026; built at Tuscaloosa
EQE / EQE SUVElectric executive saloon/SUV—
C-Class / C-Class EstateCompact executiveNew C-Class unveiled 20 April 2026 in Seoul, including all-electric variant on MB.EA with claimed electric range up to c. 800 km; electric C-Class production started July 2026 in Kecskemét
CLE Coupé / CLE ConvertibleTwo-door Core derivatives—
GLC / GLC CoupéCompact SUV — the Group's highest-volume lineAll-new GLC launched 2025; heralds new design strategy
GLC with EQ TechnologyElectric GLCGLC 400 4MATIC premiered at IAA September 2025; 15.8 kWh/100 km combined; running on three-shift production in 2026
Model lineDescriptionNotes
A-ClassCompact hatch/saloon—
CLA / CLA with EQ TechnologyCompact four-door coupéThe all-electric CLA premiered 13 March 2025 as the first MB.OS vehicle; European "Car of the Year 2026"; Euro NCAP Best Performer among 2025-tested vehicles
CLA Shooting Brake / CLA Shooting Brake with EQ TechnologyCompact estatePresented in 2025, orderable from 2026
GLB / GLB with EQ TechnologyCompact SUVAll-new GLB presented December 2025; production moved from Aguascalientes to Kecskemét
GLACompact SUV—
EQAElectric compact SUV—
B-ClassMPV-style compactDiscontinued during 2026 (cited as a driver of the H1 2026 Entry decline)
smartFormer JV brandFY2025 unit sales of just 40 units (2024: 5,696) — effectively wound down from the Group's reported volumes; a risk provision of €92 million on a financing commitment to SMART MOBILITY PTE. LTD. was booked in Q2 2026

Top-End category (14.9% of FY2025 volume; 268,026 units)

Core category (58.3% of FY2025 volume; 1,049,830 units)

Entry category (26.8% of FY2025 volume; 483,435 units)

Mercedes-Benz Vans — portfolio as of 31 December 2025

ModelSegmentFY2025 unitsNotes
Sprinter / eSprinter (Panel Van, Tourer, Chassis, Chassis Cab)Large van188,889Sold in Europe and the US; built at Düsseldorf, Ludwigsfelde, North Charleston (SC) and, under licence, in Argentina; large commercial van production planned for Jawor, Poland
Vito / eVito (Panel Van, Tourer)Mid-size van86,834Europe and China (FBAC)
Citan / eCitan (Panel Van, Tourer)Small van22,932Built in France via the Renault-Nissan-Mitsubishi alliance; Europe only
ModelSegmentFY2025 unitsNotes
V-Class, V-Class Marco Polo, EQVMid-size MPV/camper53,730Marco Polo is the camper derivative
T-Class, EQTSmall MPV6,751EQT: 20.9–19.3 kWh/100 km, 0 g/km
Platform / modelDescriptionStatus
VAN.EA (Van Electric Architecture)Modular, scalable electric van platformFirst model VLE premiered 10 March 2026; series production started 12 June 2026 at Vitoria, Spain. Combined consumption 20.7–18.4 kWh/100 km, 0 g/km
VLSLarger privately positioned MPVAnnounced as part of the Van Architecture family; launch timing not disclosed
VAN.CA (Van Combustion Architecture)Combustion variant of the modular architectureFuture portfolio; timing not disclosed
MB.OS for VansChip-to-cloud software integrationBeing implemented in Vans from 2026; enables Van Uptime Monitor, Large Vehicle Navigation and other Digital Extras

Commercial vans (298,655 units in FY2025, 83.2% of division volume)

Private vans (60,481 units in FY2025)

New Van Architecture

Technology platforms

PlatformPurposeStatus
MB.OSProprietary chip-to-cloud vehicle operating systemLaunched with the CLA in 2025; extended into the S-Class (updateable "MB.OS Supercomputer") and Vans in 2026; the Supervisory Board specifically approved significant incremental MB.OS investment in 2025
MMAModular flexible-drive architecture (ICE and electrified)CLA/GLB derivatives; focus of Cars PP&E investment in H1 2026
MB.EADedicated electric architectureGLC with EQ Technology, electric C-Class
AMG.EAPerformance electric architecturePreviewed by CONCEPT AMG GT XX (June 2025); series technology entering production in 2026
MBUX (4th generation)Infotainment and MBUX Virtual AssistantFirst automotive system to offer both Google and Microsoft AI for natural conversation; Microsoft Teams video conferencing in-vehicle
MB.DRIVE / MB.DRIVE ASSIST PROADAS stack including point-to-point assisted driving (L2++)On the road in China; US rollout later in 2026; L2 Urban/Highway Navigation for China co-developed with Momenta

Services

ServiceDescriptionPricing model
Financing and leasingRetail and commercial, 34 marketsInterest margin; €55.9 billion new business in FY2025
InsuranceMotor and ancillaryPremium/commission; not disclosed separately
Subscription and rentalFlexible vehicle accessRecurring; not disclosed separately
Fleet management (Athlon)Multi-brand operational leasingHeld for sale to BNP Paribas Group
MB.CHARGE PublicCharging access aggregationAccess to more than 2.9 million public charging points worldwide; consolidated in Financial Services
Digital Extras / OTAPost-purchase software featuresSubscription and one-off unlock; revenue not disclosed
MANUFAKTURCross-brand individualisation for Top-End vehiclesOption pricing; not disclosed
Maybach Brand CenterFirst opened Seoul, 2025 — showroom, service, individualisation studio, loungeRetail experience asset

Financial Narrative

Income statement

Margins

Important qualifications.

  • FY2021 EBIT of €16,028 million is continuing operations. The Remuneration Report 2025 comparative table shows FY2021 Group EBIT of €29,069 million including discontinued operations — the difference is the Daimler Truck deconsolidation gain. FY2021 net profit is likewise shown on a continuing-operations basis (€11,050 million); the total including discontinued operations was materially higher. Any FY2021→FY2025 CAGR calculation must specify which basis is used.

  • FY2023 revenue is shown on the IAS 8-restated basis (€152,390 million); the originally reported figure was €153,218 million. FY2023 net profit of €14,500 million is the "€14.5 billion" figure stated in the FY2023 Annual Report CEO letter and results release; a precise restated figure was not obtainable and it is therefore rounded rather than exact. Simply Wall St reported FY2023 net income of €14.3 billion — a modest discrepancy that likely reflects attributable-to-shareholders versus total net profit.

  • FY2025 adjusted EBIT excludes €1,191 million of Cars restructuring, €422 million of Financial Services legal provisions (UK discretionary commissions), €365 million of Vans M&A charges (Argentina), and related items; total adjustments were €2,415 million.

Revenue CAGR

Commentary. The five-year revenue path is deceptively flat and genuinely bad. Revenue peaked in FY2023 at €152.4 billion and has fallen 13.2% in two years; EBIT over the same two years has fallen 70.4%. Three drivers explain almost all of it.

China: Group revenue from China fell from €25,284 million (FY2023) to €16,519 million (FY2025), a 34.7% decline in two years, and fell a further 33.6% year on year in Q4 2025 alone. Car unit sales in China fell 19.3% in FY2025 and 28% in H1 2026. This is not cyclical: the Annual Report 2025 describes structural market shifts driven by strong sales growth for new market participants, and the H1 2026 report notes the premium and luxury segment in China remained strained with foreign manufacturers in particular experiencing significant decreases.

Tariffs: US import tariffs cost Mercedes-Benz Cars roughly 110 basis points of adjusted return on sales in FY2025 — management disclosed adjusted RoS of 5.0%, or 6.1% excluding tariffs. FY2025 guidance was withdrawn in Q2 2025 pending assessment.

Currency and pricing: H1 2026 revenue decline was attributed principally to negative exchange rates and negative net pricing. The euro appreciated roughly 13% against the US dollar and 8.5% against the renminbi over the course of 2025.

Against these, the offset is cost. "Next Level Performance" delivered a positive EBIT contribution of more than €3.5 billion in FY2025 at Cars alone; in Q2 2026 general administrative expenses fell 14%, R&D fell 12% and Cars cost of sales fell 7%, producing a 22% EBIT increase on a 3% revenue decline — the first quarter in this cycle in which cost action outran revenue erosion.

Balance sheet: notes and sources

FY2021–FY2024 total assets and equity are from Yahoo Finance's rendering of the company's IFRS statements; FY2025 and H1 2026 are from the Interim Report as of 30 June 2026. Goodwill is not separately presented on the face of the balance sheet under the current format; the Group has stated it will present goodwill as a separate line item upon IFRS 18 adoption.

Working capital. The Group does not present a conventional working capital figure; it manages "working capital" as inventories plus trade receivables less trade payables at the industrial business. On that basis FY2025 saw a €1,484 million working capital release (versus a €507 million build in FY2024) — inventory destocking was the single largest positive contributor to industrial free cash flow in a year of collapsing profit. In H1 2026 trade payables rose €3.5 billion, again flattering cash.

Commentary. The balance sheet is the strongest part of the equity story. Equity ratio has risen from 28.2% to 35.7% in four and a half years; the industrial business alone runs a 66.7% equity ratio. Industrial net liquidity of €30.4 billion at 30 June 2026 is roughly two-thirds of the entire equity market capitalisation. The pension funding ratio improved from 104% to 117% between end-2024 and mid-2026. Group net debt of €84.6 billion is almost entirely the funding of the leasing and sales-financing book and should not be read as industrial leverage.

Cash flow: notes and sources

FY2023 industrial free cash flow of €11.3 billion is the press-release figure; the FY2025 Remuneration Report's comparative table shows €11,881 million for FY2023 and €9,479 million for FY2024, noting that EBIT and FCF IB "may be standardised for the purpose of remuneration". The Fact Sheet figures (€9,152 million for FY2024) are used above as the reported basis.

Commentary. Free cash flow of the industrial business fell 40.8% in FY2025 to €5,414 million, but the composition matters: Q4 2025 alone was negative €175 million, driven by €2,634 million of PP&E investment in a single quarter. Investment in PP&E rose 35.7% in FY2025 to €5,482 million, and Cars net investment in PP&E and intangibles was €7,609 million. Management has stated explicitly that capex and R&D peaked in 2025 and will decline from 2026 — this is the single most important forward assumption in the equity case. H1 2026 partially contradicts it: PP&E investment rose 23% year on year to €1,969 million, though this is Vans-driven (up 81%) while Cars was up only 13% and R&D fell 8%.

Vans CFBIT of negative €347 million in H1 2026 (versus positive €787 million a year earlier) reflects the VAN.EA ramp; the FY2026 adjusted cash conversion guidance for Vans of 0.1–0.3 confirms this is planned, not accidental.

Ratios

Ratios that cannot be meaningfully computed and why. ROIC, current ratio, interest coverage, net debt/EBITDA and the cash conversion cycle are not meaningful at Group level for an OEM with a consolidated captive bank: Group net debt of €80.8 billion is funding for the €128.8 billion financial services portfolio, and interest income/expense is embedded in Financial Services revenue and cost of sales rather than the financial result. The Group itself manages on value added (EBIT less a capital charge on average net assets) and RONA (EBIT / net assets), and does not publish ROIC. Net assets at Group level were €58,323 million at 30 June 2026 (Cars €37,311 million, Vans €3,200 million); FY2025 Group RONA on that basis is approximately 10.0% (€5,820 million / €58,147 million), against a cost of capital the Group does not publicly disclose. Interest coverage is nominally very high — Group interest expense was only €66 million in H1 2026 against €197 million of net interest income — because the industrial business is net cash.

Inflection points.

  1. FY2023 → FY2024 — the first genuine break. EBIT fell 31%, driven by Chinese volume, negative net pricing and the first restructuring charges (€350 million at Cars in Q4 2024).

  2. Q2 2025 — guidance withdrawal on tariffs; Cars adjusted RoS fell to 5.1%.

  3. Q4 2025 — the trough. Cars adjusted RoS of 2.6%, Group adjusted EBIT of €1,602 million, industrial free cash flow negative.

  4. Q2 2026 — the first positive inflection: reported EBIT +22% year on year despite a 3% revenue decline and €704 million of non-cash China impairments, with Financial Services adjusted EBIT +70%.

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Financial Detail

Income Statement and Per-Share Data

Metric (EUR Mn unless stated)FY2021FY2022FY2023FY2024FY2025

Revenue

133,893150,017152,390145,594132,214

Cost of sales

———-117,018-109,881

Gross profit

———28,57622,333

Selling expenses

———-9,993-9,718

General administrative expenses

———-2,529-2,477

Research and non-capitalised development costs

———-5,580-6,055

EBIT (reported, continuing operations)

16,02820,45819,66013,5995,820

Adjusted EBIT

17,15820,655—13,7138,235

Net profit

11,05014,80914,50010,4095,331

Profit attributable to shareholders

———10,2075,141

EPS basic and diluted (EUR)

—13.5613.4610.195.34

Dividend per share (EUR)

5.005.205.304.303.50

Margin Analysis (%)

Metric (%)FY2021FY2022FY2023FY2024FY2025

Gross margin

———19.616.9

EBIT margin

12.013.612.99.34.4

Adjusted EBIT margin

12.813.8—9.46.2

Net margin

8.39.99.57.14.0

Margin Analysis (%) (FY2021–FY2025–FY2023–FY2025)

Metric (%)FY2021–FY2025FY2022–FY2025FY2023–FY2025

Revenue CAGR

-0.3-4.1-6.9

Balance Sheet and Margin Analysis (%)

Metric (EUR Mn unless stated)FY2021FY2022FY2023FY2024FY2025H1 2026

Total assets

259,831260,015263,022265,010255,466259,716

Total equity (incl. non-controlling interests)

73,16786,54092,81693,63094,24092,762

Equity attributable to shareholders

71,95185,41591,77392,62593,25791,775

Equity ratio (%)

28.233.335.335.335.635.7

Cash and cash equivalents

———14,51612,27610,200

Marketable debt securities and similar

———7,7307,5668,027

Gross liquidity (Group)

———22,24619,84218,227

Financing liabilities (nominal, Group)

———113,184100,659102,839

Net debt (Group)

———90,93880,81784,612

Net liquidity (industrial business)

—26,60031,06931,41732,16230,434

Intangible assets

————20,54720,991

Property, plant and equipment incl. right-of-use

————27,34027,184

Equipment on operating leases

————39,47241,620

Receivables from financial services

————76,28977,345

Inventories

————23,93324,803

Trade receivables

————5,8516,295

Trade payables

————10,66514,123

Equity-method investments

————10,0379,516

Assets held for sale

————11,01311,163

Pension benefit obligations

———21,59920,188—

Pension plan assets

———22,55022,828—

Pension funding ratio (%)

———104113117

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Cash Flow

Metric (EUR Mn)FY2021FY2022FY2023FY2024FY2025H1 2026

Cash flow from operating activities (Group)

—————6,216

Cash flow from investing activities (Group)

—————-3,867

Cash flow from financing activities (Group)

—————-4,612

Investments in property, plant and equipment

—3,5003,7004,0395,4821,969

Acquisition of intangible assets

—————2,062

Free cash flow of the industrial business

7,8808,12811,3009,1525,4142,959

Adjusted free cash flow of the industrial business

———9,4215,8564,116

CFBIT — Mercedes-Benz Cars

———8,9635,2273,024

CFBIT — Mercedes-Benz Vans

———2,705951-347

Dividends paid to shareholders

———5,4864,1403,322

Share buybacks executed

———4,8493041,784

Income taxes paid

———3,8941,804113

Margin Analysis (%) and Financial Ratios (x)

RatioFY2022FY2023FY2024FY2025

Return on equity (net profit / average total equity, %)

18.516.511.25.7

Return on assets (net profit / average total assets, %)

5.75.53.92.0

Debt-to-equity (nominal financing liabilities / total equity, x)

——1.211.07

Asset turnover (revenue / average total assets, x)

0.580.580.550.51

Payout ratio (DPS / EPS, %)

38.339.442.265.5

R&D intensity (R&D expenditure / revenue, %)

5.76.66.77.3

Capex intensity (PP&E investment / revenue, %)

2.32.42.84.1

Equity ratio, industrial business (%)

———67.3

Revenue by region (EUR Mn)

Revenue by region (EUR Mn)FY2023FY2024FY2025

Europe

61,06758,76457,908

thereof Germany

24,63121,70720,943

North America

40,48838,91734,552

thereof USA

36,04134,90030,974

Asia

43,38239,64331,571

thereof China

25,28423,13916,519

Other markets

7,4538,2708,183

Mercedes-Benz Group

152,390145,594132,214

Growth rate (%)

Growth rate (%)FY2024 vs FY2023FY2025 vs FY2024FY2023–FY2025 CAGR

Europe

-3.8-1.5-2.6

Germany

-11.9-3.5-7.8

North America

-3.9-11.2-7.6

USA

-3.2-11.2-7.3

Asia

-8.6-20.4-14.7

China

-8.5-28.6-19.2

Other markets

11.0-1.14.8

Group

-4.5-9.2-6.9

Share of Group revenue (%)

Share of Group revenue (%)FY2023FY2024FY2025

Europe

40.140.443.8

North America

26.626.726.1

Asia

28.527.223.9

Other markets

4.95.76.2

IFRS 15 revenue (EUR Mn)

IFRS 15 revenue (EUR Mn)Cars H1 2025Cars H1 2026Vans H1 2025Vans H1 2026Fin. Services H1 2025Fin. Services H1 2026

Europe

18,24918,3945,5485,7582,3272,144

North America

11,43911,6601,1781,1722,2401,964

Asia

14,75711,7704632997880

Other markets

2,6052,4958831,0512126

Mercedes-Benz Cars unit sales

Mercedes-Benz Cars unit salesFY2024FY2025H1 2025H1 2026

Total

1,983,4031,801,291899,974837,195

Europe

641,792635,072308,348324,976

thereof Germany

213,456213,67298,111105,305

North America

365,358320,552157,529180,927

thereof USA

324,529284,650142,006163,000

Asia

892,147746,981388,974290,950

thereof China

683,568551,932293,172210,245

thereof locally produced in China

563,056453,198——

Other markets

84,10698,68645,12340,342

Mercedes-Benz Vans unit sales

Mercedes-Benz Vans unit salesFY2024FY2025H1 2025H1 2026

Total

405,610359,136176,336174,331

Europe

271,500248,744122,307125,424

thereof Germany

103,247102,70548,82648,587

North America

59,95343,41020,03821,314

thereof USA

49,53835,32715,71717,561

Asia

33,99328,26115,0436,171

thereof China

26,61320,00610,3612,356

Other markets

40,16438,72118,94821,422

Share Price and Market Valuation

MetricFY2024FY2025Latest (Aug–Sep 2026)

Xetra closing price at period end (EUR)

53.8060.0746.86

Market capitalisation at period end (EUR Bn)

51.8057.5144.5

Shares outstanding at period end (millions)

962.9957.3949.2

Average shares outstanding (millions)

1,002.0962.4943.9

Share price performance

Share price performance1-year

Approximate price change (%)

-18

Valuation Multiples

MultipleMercedes-Benz (latest)Basis

P/E (normalised)

7.52

Morningstar, 31 Aug 2026

P/E (trailing, non-GAAP)

c. 9.2

ChartMill TTM non-GAAP EPS of €5.09 at €46.86

P/Sales

0.34

Morningstar

P/Book (equity attributable to shareholders €91.8bn at 30 Jun 2026)

c. 0.48

Derived

Dividend yield (trailing and forward)

7.47%

Morningstar

Total yield (dividend plus buyback)

12.13%

Morningstar

EV/EBITDA

nd — not meaningful at Group level given the consolidated captive bank

—

EV/Sales

nd — same caveat

—

Valuation Snapshot

MetricValueSource

Number of covering analysts

32

ChartMill

Average price target

€60.43

ChartMill (implying c. +20.6% versus €50.12 at the time)

Expected EPS growth, next year

+12.19%

ChartMill

Expected revenue growth, next year

-0.72%

ChartMill

Next quarter EPS estimate

€1.36

TradingView

Q2 2026 actual vs estimate

€1.14 vs €1.26 (-9.86% surprise)

TradingView

Per-Share Data and Dividends & Capital Returns

MetricFY2021FY2022FY2023FY2024FY2025

Dividend per share (EUR)

5.005.205.304.303.50

Total dividend paid (EUR Mn)

——5,4864,1403,322

Payout ratio vs EPS (%)

—38.339.442.265.5

Capital Programmes

ProgrammeSizePeriodExecuted

Programme announced Feb 2023

Up to €4bn

2 years

Completed

Programme announced Feb 2024

Up to €3bn

—

Completed

Programme decided Feb 2025

Up to €5bn

Up to 24 months, subject to the May 2025 AGM authorisation

Superseded/not fully executed — only €304m of buybacks occurred in the whole of FY2025

Programme initiated Nov 2025

Up to €2bn (excl. incidental costs)

Up to 12 months

c. €300m by 31 Dec 2025; €469m in Q1 2026; €1,784m in H1 2026 total (treasury share acquisitions)

Credit Ratings

AgencyLong-term ratingOutlookShort-termDate of latest action shown

S&P Global Ratings

A

Negative

A-1

1 August 2025

Moody's

A2

Stable

P-1

24 February 2024 (most recent action listed)

DBRS

A

Negative

R-1 (low)

14 November 2025

Fitch

Not rated

———

Balance Sheet

MetricFY2024FY2025H1 2026

Group financing liabilities, nominal (EUR Mn)

113,184100,659102,839

Group net debt (EUR Mn)

90,93880,81784,612

Industrial financing liabilities, nominal (EUR Mn)

13,01815,48314,269

Industrial net liquidity (EUR Mn)

31,41732,16230,434

Syndicated credit line (EUR Mn)

—11,000

11000, undrawn

Analyst Conclusions

Management guidance for FY2026 (as revised 28 July 2026)

Group revenue slightly below the prior-year level; Group EBIT significantly above the prior-year level (largely a function of the FY2025 restructuring base); industrial free cash flow slightly below FY2025. Cars: unit sales slightly below prior year, xEV share 23–25%, adjusted RoS 3–5% with the expectation of finishing in the lower half, adjusted cash conversion 1.0–1.2, PP&E investment slightly below and R&D significantly below prior year. Vans: unit sales and xEV share slightly above prior year, adjusted RoS 8–10%, adjusted cash conversion 0.1–0.3, PP&E investment significantly above and R&D slightly above prior year. Financial Services: adjusted RoE 12–14%. Guidance now incorporates potential H2 2026 M&A effects; on an ex-M&A basis the underlying forecasts are unchanged from February. Management flags that raw material and tariff headwinds increase in H2 2026 but are within guidance, and that sales momentum builds through the year with Q1 the low point.

Implied H2 2026 arithmetic. H1 2026 delivered EBIT of €3,451 million against FY2025's €5,820 million. To be "significantly above" FY2025, H2 needs roughly €3.0–3.5 billion of EBIT versus €2,258 million in H2 2025 — achievable given the €1,191 million of Cars restructuring charges in the FY2025 base, but requiring the volume ramp to materialise.

Consensus expectations

Thirty-two analysts carry an average price target of €60.43, implying roughly 20–29% upside from the current €46.86, with expected EPS growth of about 12% and revenue growth of roughly -0.7% for the next year. The Q2 2026 EPS of €1.14 missed the €1.26 consensus by 9.9%; the Q3 estimate is €1.36. Consensus is therefore modelling a meaningful H2 acceleration that the company's own guidance supports but that the last two quarters have not delivered.

Bull case

1. The cost programme is now visibly outrunning revenue decline. Q2 2026 was the proof point: EBIT +22% on revenue -3%, with general administrative expenses -14%, R&D -12% and Cars cost of sales -7%. Fixed costs are targeted 10% lower in 2027 than 2024, material costs 8% lower, and production cost per unit 10% lower. If FY2027 revenue merely stabilises at €130 billion, the announced cost actions alone are worth several hundred basis points of margin — the arithmetic bridge to the 8–10% Cars target does not require a China recovery.

2. The capex and R&D peak has passed, and cash conversion follows. Management has stated both peaked in 2025. FY2025 PP&E investment of €5,482 million and total R&D of €9,680 million represented a combined 11.5% of revenue; H1 2026 R&D was already down 8% with the capitalisation rate rising. Once the Vans VAN.EA ramp is complete, the €347 million H1 2026 Vans cash drain reverses. Combined with roughly €10 billion of announced disposals (Athlon, Daimler Truck residual, Blacklane, COMPAS, Own Retail), industrial free cash flow could re-approach €8–9 billion by 2027–2028 against a €44–48 billion market capitalisation.

3. The non-China business is already growing. Ex-China car sales rose 2% in H1 2026 and 5% in Q1 2026. Europe was +5% and the US +15% in H1. European BEV order intake more than doubled. CLA and GLC are on three-shift production with order books filled into H2 2026. Financial Services adjusted EBIT rose 57% in H1 2026 with guidance raised. Roughly 76% of FY2025 revenue came from outside China, and that 76% is performing.

Bear case

1. China is a permanent impairment, not a cycle. Chinese revenue fell 34.7% in two years to €16.5 billion. Volumes fell 19% in FY2025 and 28% in H1 2026, and locally produced vehicles fell faster than imports — meaning the problem is product and brand competitiveness, not tariffs or logistics. The Q2 2026 impairment of €752 million reflects management's own view of "a lower future profit contribution" from the JVs. China's xEV market share is 48–53%; Mercedes-Benz's global BEV share is 9.4%. If China's premium segment settles 40% below its 2023 level, roughly €10 billion of the highest-margin revenue is gone permanently, and the mid-term target of 2 million units becomes unreachable.

2. The German cost programme may not be deliverable. The Group has explicitly disclosed that further impacts of the productivity offensive "depend on the discussions with the employee representatives", and that the measures decided so far have no significant impact on profitability or cash flow. Meanwhile 33,000 employees protested on 3 July 2026, the works council chairman has publicly rejected the 40-hour week, compulsory redundancies are contractually barred until 2034, and the last voluntary programme achieved only c. 5,500 departures — with management reported to be "not completely satisfied". The savings that bridge to 8–10% are largely unsecured.

3. The financial framework is stretched at the trough. The FY2025 payout ratio was 65.5% against a policy of roughly 40%. The Group is simultaneously paying €3.3 billion of dividends, executing a €2 billion buyback, funding €5.5 billion of PP&E, absorbing rising tariffs and raw material costs in H2 2026, and financing 40 model launches. Industrial net liquidity has already fallen €1.7 billion in H1 2026. If H2 volumes disappoint, something gives — and both S&P and DBRS already carry negative outlooks. BMW's June 2026 profit warning, cutting its margin guidance to 1–3%, is the sector's warning shot.

Catalysts and monitorables for the next 12 months

Date / periodCatalystWhat to watch
28 Oct 2026Q3 2026 resultsWhether Cars adjusted RoS holds above 4% and whether the H2 volume ramp is visible; consensus EPS €1.36
Q4 2026Athlon completionCash proceeds and the reversal of the €758 million segment impairment
Q4 2026Blacklane and COMPAS completionsLow-hundreds-of-millions profit and cash impacts each
OngoingDaimler Truck stake disposal tranches€1.24 billion still held for sale; timing is market-dependent
H2 2026German works council negotiationsWhether working-time and compensation changes are agreed; a strike would be a first-order event
H2 2026China monthly volumesWhether the -30% run rate stabilises; the GLC long wheelbase with L2++ is the key test product
H2 2026US rampMB.DRIVE ASSIST PRO US launch; whether the +15% H1 US momentum holds through the GLE/GLS changeover
H2 2026Tariff and raw material escalationManagement says it is within guidance — verify against Q3 gross margin
OngoingUK diesel appeal and damages rulingThe one function found unlawful; quantum unresolved
OngoingAntitrust proceedingsAny quantification would be new information
Feb 2027FY2026 results and FY2027 guidanceThe first year in which the capex/R&D decline should be fully visible in free cash flow
OngoingCredit rating actionsS&P and DBRS negative outlooks
2,027IFRS 18 transitionRedefinition of management-defined performance measures from 2027 — a comparability break
OngoingBuyback pace€1.7 billion was outstanding entering 2026; €1.78 billion of treasury shares acquired in H1

Analyst verdict

Mercedes-Benz Group in September 2026 is a company whose operating performance has stopped deteriorating and whose valuation has not yet noticed. The FY2025 numbers were genuinely bad — EBIT down 57%, net profit down 49%, the dividend cut for a second consecutive year — but Q2 2026 marked the first quarter in this cycle in which cost action outran revenue erosion, delivering a 22% EBIT increase on a 3% revenue decline while simultaneously absorbing €704 million of China impairments. Ex-China, the business grew. Europe is flat on revenue with volumes up 5% and BEV order intake more than doubled. The US is up 15%. Financial Services had its guidance raised twice.

The market is capitalising all of this at roughly €44–48 billion against €30.4 billion of industrial net liquidity — implying an enterprise value for the operating business of perhaps €13–17 billion on €132 billion of revenue. That is a distressed multiple applied to a company with a 66.7% industrial equity ratio, a 117% pension funding ratio, a 7.5% dividend yield and a 12% total yield.

Two things justify some of that discount. China looks structurally impaired rather than cyclically weak: locally produced volumes fell faster than imports, which is a competitiveness verdict, not a tariff one. And the German cost programme — the bridge to the 8–10% Cars margin target — is explicitly unsecured, contingent on negotiations with a works council that put 33,000 people on the street in July.

The honest position is that this is a call on cost execution, not on demand. The product is working; the launch programme is on schedule; the balance sheet is unassailable. If the German negotiations conclude without a strike and capex genuinely declines from here, free cash flow re-rates hard. If they do not, the dividend is the next thing to give. Watch the works council, not the order book.


APPENDIX: DATA CONFLICTS AND LIMITATIONS

ItemConflict / limitation
FY2023 revenueOriginally reported €153,218m; restated to €152,390m under IAS 8 for operating-lease revenue presentation
FY2023 net profitCompany stated "€14.5 billion"; Simply Wall St reported €14.3 billion; a precise restated figure was not obtainable and €14,500m is used as a rounded value
FY2021 EBIT and net profit€16,028m EBIT and €11,050m net profit are continuing operations; the Remuneration Report shows FY2021 Group EBIT of €29,069m including discontinued operations (Daimler Truck)
FY2024 industrial free cash flow€9,152m per Fact Sheet and press release; €9,479m per the Remuneration Report comparative table (standardised for remuneration purposes)
FY2023 industrial free cash flow€11.3bn per press release; €31,069m net liquidity per Fact Sheet vs "€31.7bn" per press release; €11,881m FCF per the Remuneration Report
Current market capitalisationRanges from €44.5bn (Morningstar, 31 Aug 2026) to €48.3bn (ChartMill, early Aug 2026) to c. US$52.5bn (companiesmarketcap, Aug 2026)
Kuwait Investment Authority stakeVariously cited at 6.84%, 6.8%, 6.19%, 5.57% and 5.3%; the company does not publish a precise figure
FY2025 R&D€9,680m per company Fact Sheet; €9.5bn per a third-party summary of the Sustainability Report 2025
FY2025 xEV share20.5% per company reporting; 23% per a third-party summary of the Sustainability Report 2025
Employee headcount FY2024175,264 per MacroTrends/Wikipedia citing the Annual Report 2024; Revelio Labs' independent estimate is 172,025. The 2023→2024 increase is anomalous against the surrounding trend
Commercial register numberHRB 19360 per the Interim Report as of 30 June 2026; the corporate website imprint cites Stuttgart commercial register no. 762873
—Patent portfolio size and grant counts; full top-10 institutional shareholder register; debt maturity ladder; MSCI and Sustainalytics ESG ratings; number of countries of operation; board member ages and educational backgrounds (except the CEO); recurring digital/subscription revenue; ROIC and cost of capital
—Tesla and BYD absolute FY2025 revenue; VW Group FY2025 revenue and EBIT; battery cell supply agreements; charging network partnerships; the €2.5bn green bond; Mercedes-Benz's specific role in any end-of-life vehicle antitrust proceeding; reports that EQE and EQE SUV will be discontinued

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Executive Leadership

Executive Leadership Team

NamePortfolioOn board sinceAppointed untilNotes

Ola Källenius

Chairman (CEO)

2015 (board), Chairman since 22 May 2019

May 2029

Born 11 June 1969, Västervik, Sweden; Swedish-German; Stockholm School of Economics; predecessor Dieter Zetsche; contract extended July 2023

Harald Wilhelm

Finance & Controlling (CFO)

2019

March 2027

Prior CFO of Airbus; also a Supervisory Board member of Daimler Truck Holding AG in FY2025

Dr Jörg Burzer

Chief Technology Officer, Development & Procurement

1 December 2021

November 2029

Assumed CTO role 1 December 2025 from Markus Schäfer; previously Production, Quality & Supply Chain Management

Michael Schiebe

Production, Quality & Supply Chain Management

1 December 2025

December 2028

Previously CEO of Mercedes-AMG GmbH and Head of the Top End Vehicle group

Mathias Geisen

Sales & Customer Experience

1 February 2025

January 2028

Previously Head of Mercedes-Benz Vans; took the portfolio 1 March 2025 from Britta Seeger

Britta Seeger

Human Relations & Labour Director

2017

December 2029

Led Marketing & Sales for eight years before moving 1 May 2025

Oliver Thöne

Greater China

1 February 2025

January 2028

German national; succeeded Hubertus Troska

Olaf Schick

Integrity, Governance & Sustainability

1 October 2025

October 2028

Previously a board member at Continental AG responsible for finance and legal

Directors' Remuneration

Board memberBase salaryFringe benefitsAnnual bonus 2025PPSP 2021 payoutDividend equivalentsTotal (Sect. 162 AktG)Pension service costTotal incl. service cost

Ola Källenius

1,876701,6133,9187378,2145688,782

Harald Wilhelm

959438251,9593694,0832894,372

Britta Seeger

938768071,9593694,1492854,434

Markus Schäfer (to 30 Nov)

86013073903694,0572814,338

Renata Jungo Brüngger (to 31 Oct)

782616721,9593693,7922814,073

Hubertus Troska (to 31 Jul)

5473004711,9593693,6462813,927

Dr Jörg Burzer

93831080703692,4242852,709

Oliver Thöne (from 1 Feb)

8604097390962,1041852,289

Mathias Geisen (from 1 Feb)

860357390961,7302251,955

Sabine Kohleisen (to 30 Apr)

31311326900695281976

Olaf Schick (from 1 Oct)

234102010044541486

Michael Schiebe (from 1 Dec)

789670015412166

Directors' Remuneration (FY2021–FY2025)

MetricFY2021FY2022FY2023FY2024FY2025

Ola Källenius total remuneration

4,2846,58112,23711,9188,214

Harald Wilhelm total remuneration

1,9282,9235,9445,7474,083

Governance Detail

Board memberTarget sharesHeld% of target

Ola Källenius

75,00063,75085

Harald Wilhelm

25,00022,14289

Britta Seeger

20,00020,000100

Dr Jörg Burzer

20,00013,86169

Michael Schiebe

20,0003,30017

Mathias Geisen

20,0002,35812

Oliver Thöne

20,0002,25511

Olaf Schick

20,00000

Board of Directors

MemberRole / external positionElected untilSide

Dr Martin Brudermüller

Chairman; Chairman of BASF SE

2,028

Shareholder

Ergun Lümali

Deputy Chairman; Chairman of the Group and General Works Councils

2,028

Employee

Ben van Beurden

Former CEO, Shell plc

2,029

Shareholder

Liz Centoni

EVP and Chief Customer Experience Officer, Cisco; Chair of the Audit Committee and Legal Affairs Committee

2,029

Shareholder

Timotheus Höttges

CEO, Deutsche Telekom AG

2,029

Shareholder

Olaf Koch

Partner and MD, Zintinus GmbH; Chair of Audit and Legal Affairs Committees (per attendance table)

2,029

Shareholder

Dr Doris Höpke

Senior advisor and mediator

2,028

Shareholder

Stefan Pierer

Chairman of Pierer Industrie AG

2,027

Shareholder

Marco Gobbetti

Executive Administrator, Aeffe S.p.A.

Re-elected April 2026

Shareholder

Dame Polly Courtice

Former Director, Cambridge Institute for Sustainability Leadership

Stepped down April 2026

Shareholder

Prof Dr Helene Svahn

Professor in Nanobiotechnology, KTH Sweden

Stepped down April 2026

Shareholder

Dr Katharina Beumelburg

Elected at the 2026 AGM (sustainability expertise)

2026 onward

Shareholder

Dr Rashmi Misra

Elected at the 2026 AGM (artificial intelligence expertise)

2026 onward

Shareholder

Michael Bettag, Nadine Boguslawski, Sebastian Fay, Michael Häberle, Gabriela Neher-Merkel, Michael Peters, Barbara Resch, Pia Simon, Monika Tielsch

Works council chairs, IG Metall officials, internal audit

Various to 2028

Employee

Major Shareholders

HolderStakeNature

BAIC Group (Beijing Automotive Group Co., Ltd)

9.98% of voting rights

Chinese state-owned automaker; largest single shareholder since 2019; JV partner in BBAC

Tenaciou3 Prospect Investment Limited (Li Shufu / Geely)

9.69% equity interest

Held since 2018

Kuwait Investment Authority

c. 6.8% (sources also cite 6.19%, 5.57% and 5.3%)

Sovereign wealth fund, held since 1974

Institutional investors (aggregate)

c. 48–53%

Per company and third-party compilations

Private/retail shareholders

c. 23–25%

Per company shareholder structure page

Competitive Landscape

Key Competitors

CompetitorPrimary overlapFY2025 scale and positioning

BMW Group

Top-End, Core, Entry cars — the closest analogue

Revenue €133.5bn (-6.3%), EBIT €10.2bn (-11.5%), 2.46m passenger cars, 154,540 employees. China sales -12.5%. FY2026 auto EBIT margin guidance cut from 4–6% to 1–3% in June 2026

Audi (Volkswagen Group, Brand Group Progressive)

Core and Entry cars

H1 2025 profit -37.5%. BGP operating margin was 6.0% in 2024 with limited recovery expected. Benefits from VW Group scale but bears CARIAD software costs

Porsche AG

Top-End sports and luxury

Revenue €32.2bn (-11.7%); automotive operating profit collapsed to €90m from €5,286m on c. €3.9bn of realignment charges; automotive RoS 0.3% versus 14.5% in 2024; deliveries -10.1% to 279,449; Taycan deliveries -22%; c. 3,900 job reductions

Volkswagen Group

Group-level scale comparator

Net profit -44% to €6.9bn in 2025; plans to cut 50,000 German jobs by 2030 (19,000 in 2026); FY2026 operating margin guided at 4–4.5%

Tesla

Electric premium, especially US and Europe

—

BYD

China premium/mass-premium crossover; increasingly Europe

Revenue +3.5% in 2025; net earnings -19.0%; net margin 4.1% (2024: 5.2%); automotive segment 80.7% of revenue with 20.5% gross margin. Now ahead of Tesla on net earnings

Li Auto, NIO, XPeng, AITO/Seres, Xiaomi

Chinese premium NEV insurgents

The "new market participants" the Annual Report 2025 explicitly blames for structural market shifts in China

Lexus (Toyota)

Global premium, strong US and hybrid

Benefits from hybrid mix in a market where xEV share stalled at c. 9% in the US

Genesis (Hyundai)

US and Korean premium

Growing US share; low-cost engineering base

Volvo Cars / Polestar (Geely)

European premium EV

Shares an ultimate anchor shareholder with Mercedes-Benz via Li Shufu

Land Rover (JLR)

Luxury SUV, G-Class and GLS overlap

—

Cadillac (GM)

US luxury

GM reported a loss in 2025 per CleanTechnica's cross-manufacturer comparison

Ford Pro / Stellantis Pro One / Renault Trucks (Vans)

Commercial van competition

Ford, Stellantis and Renault all reported losses in 2025

Peer Comparison FY2025

Metric (FY2025)Mercedes-Benz GroupBMW GroupPorsche AGVolkswagen Group

Revenue (EUR Bn)

132.2133.532.2—

Revenue change YoY (%)

-9.2-6.3-11.7—

EBIT / operating profit (EUR Bn)

5.8210.20.41—

EBIT margin (%)

4.47.61.3—

Adjusted EBIT margin (%)

6.2———

Net profit (EUR Bn)

5.33——6.9

Net profit change YoY (%)

-48.8-3.0—-44.0

Vehicle sales (million units)

2.162.460.28—

Employees

164,120154,540——

R&D expenditure (EUR Bn)

9.68———

R&D intensity (%)

7.3———

Recent Developments

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Company Snapshot

$149,057.5M

Revenue

164,120

Employees

1926

Founded

Stuttgart, Germany

Headquarters

SWOT Analysis

Strengths

  • Industrial net liquidity of €30,434 million at 30 June 2026 — roughly two-thirds of the entire equity market capitalisation, funding the launch programme and shareholder returns simultaneously.
  • Industrial business equity ratio of 66.7% (Group 35.7%) at 30 June 2026, with a pension funding ratio improved to 117% from 113% at year-end 2025.
  • Demonstrated cost execution: more than €3.5 billion of positive EBIT contribution from Next Level Performance at Cars in FY2025; in Q2 2026 general administrative expenses -14%, R&D -12%, Cars cost of sales -7%, producing +22% EBIT on -3% revenue.
  • Top-End insulation: G-Class unit sales +14% and Mercedes-AMG +1% in FY2025 against a Group car decline of 9.2%; Top-End share of volume rose from 14.2% to 14.9%.
  • Vans as a genuine second profit engine: four consecutive years of double-digit adjusted RoS, 10.2% in FY2025 and 10.1% in H1 2026, at a time when Ford, Stellantis and Renault were loss-making at group level.
  • Financial Services counter-cyclicality: adjusted EBIT €1,267 million in FY2025 (+11.7%) and €905 million in H1 2026 (+57%), with FY2026 RoE guidance raised to 12–14% from 10–12%.
  • Product validation: the all-electric CLA was named European "Car of the Year 2026" and was Euro NCAP's Best Performer among all 2025-tested vehicles.
  • Software ownership: MB.OS is proprietary and shipping, in contrast to VW Group's CARIAD problems that have burdened Audi and Porsche margins.

Weaknesses

  • Cars adjusted return on sales of 5.0% in FY2025 and 4.0% in H1 2026, against a stated mid-term target of 8–10% — a gap of 400–600 basis points that has never been bridged in this cycle.
  • Q4 2025 industrial free cash flow of negative €175 million and Cars adjusted RoS of 2.6% — the business was, briefly, structurally unprofitable at the margin.
  • Vans CFBIT of negative €347 million in H1 2026 (H1 2025: +€787 million), with FY2026 cash conversion guided at just 0.1–0.3.
  • China dependence without China competitiveness: €16,519 million of Chinese revenue in FY2025, down 28.6%, and €752 million of impairments on Chinese equity-method investments in Q2 2026.
  • PP&E investment up 35.7% to €5,482 million in FY2025 — €2,634 million of it in Q4 alone — at precisely the moment earnings collapsed, and up a further 23% in H1 2026.
  • Amortisation of capitalised development costs rose 19.4% to €2,394 million in FY2025 while capitalised additions fell 12.4% — a P&L drag that persists regardless of current spend discipline.
  • Labour relations: more than 33,000 employees protested on 3 July 2026; profit-sharing fell from €7,300 per employee (2023) to €3,139 (2025); the works council chairman has publicly rejected the 40-hour week proposal.
  • BEV volumes fell 8.8% in FY2025 — the xEV share improvement was driven by plug-in hybrids (+9.5%), a mix that is easier to sell but less defensible against 2030s regulation.

Opportunities

  • Capex and R&D peak passed: management has stated both peaked in 2025 and will decline from 2026; H1 2026 R&D was already down 8% with the capitalisation rate back up to 41%.
  • US growth: unit sales +15% in H1 2026 and +20% in Q1 2026, supported by more than US$7 billion of investment through 2030 and an additional model to be localised — which also mitigates tariffs.
  • European BEV inflection: BEV sales +51% in Q2 2026 with Europe +87%; European BEV order intake +107% in Q1 2026; CLA and GLC on three-shift production.
  • Balance sheet monetisation: Athlon (€9.3 billion of held-for-sale assets), the residual Daimler Truck stake (€1.2 billion still held for sale), Blacklane, COMPAS and the remaining German Own Retail portfolio — with Own Retail alone guided to a mid-three-digit €m profit and high-three-digit €m cash benefit in FY2026.
  • Financial Services upgrade: FY2026 adjusted RoE guidance raised to 12–14%, delivering a rising, capital-light earnings stream.
  • Defence adjacency: the June 2026 TYTAN MoU opens a demand pool in European rearmament using existing G-Class, Sprinter and Vito platforms with minimal incremental investment.
  • AMG volume target: 200,000 units by 2030 announced in May 2026 versus 142,319 in FY2025 — a 40% increase in the highest-margin sub-brand.
  • Robotaxi optionality: the S-Class L4 robotaxi ecosystem with Momenta and Lumo, and MB.DRIVE ASSIST PRO reaching the US in 2026.

Threats

  • China may not stabilise. Management is planning on a c. 20% market reset in 2026; H1 2026 car sales were already -28% and van sales -77%. The Q2 2026 impairment reflects "a lower future profit contribution" from the JVs.
  • Tariffs and raw materials escalate in H2 2026 — explicitly flagged by management on the Q2 2026 call, though stated to be within guidance.
  • Currency. The euro appreciated c. 13% against the dollar and 8.5% against the renminbi during 2025; H1 2026 revenue decline was attributed principally to exchange rates.
  • Sector derating. BMW cut FY2026 auto EBIT margin guidance from 4–6% to 1–3% in June 2026; Mercedes-Benz shares fell c. 27% in the first half of 2026 to near a 52-week low of €43.99.
  • Labour escalation. The productivity offensive's further impacts "depend on the discussions with the employee representatives" — an explicit disclosure that the savings are not secured.
  • Legal tail. The UK diesel judgment of 10 July 2026 found one of ten contested functions unlawful with damages not yet ruled and appeals open; antitrust proceedings remain under Supervisory Board and Legal Affairs Committee review.
  • Macro. The ECB and Bank of Japan raised rates in Q2 2026 on Middle East-driven energy inflation, with global GDP growth of around 2.5% expected in 2026 — a poor backdrop for discretionary big-ticket purchases.
  • Dividend sustainability. The FY2025 payout ratio reached 65.5% of EPS on a halved earnings base; a further earnings decline would force a choice between the dividend, the buyback and the launch programme.

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Key Developments

DateEventSignificance
Early Mar 2025Key-points agreement with General Works Council on German personnel cost reduction; job security extended to 31 Dec 2034Enabled cost programme without compulsory redundancies
13 Mar 2025World premiere of the all-electric CLA — first MB.OS vehicleStart of the >40-model programme
28 Mar 2025Sustainability Update 2025Six focus areas progress report
2 Apr 2025Board briefs Supervisory Board on newly announced US tariffsStart of the tariff shock
Apr 2025Voluntary workforce adjustment programme for indirect roles launchedc. 40,000 employees approached; ran to 31 Mar 2026
29 Apr 2025Q1 2025 results: revenue €33.2bn, EBIT €2.29bn, Cars adjusted RoS 7.3%Last quarter before the tariff hit landed
c. 30 Apr–2 May 2025FY2025 guidance withdrawn pending tariff assessment; Berenberg estimated c. 300bp of car-margin exposure and 35–40% of operating profit at risk pre-mitigationRare guidance suspension
7 May 2025AGM: €4.30 dividend approved; new 10% buyback authorisation to 6 May 2030; 2026 remuneration system approved (92.2%)Capital authorisations secured
23 May 2025US corporate functions to consolidate in Atlanta; new Atlanta R&D centre announcedUS commitment signal amid tariffs
Jun 2025CONCEPT AMG GT XX unveiled at AffalterbachAMG.EA preview
17 Jun 2025Argentine operations sold to Open Cars S.A.; renamed Prestige Auto S.A.U.€398m H1 charge; Sprinter continues under licence
28 Jul 2025Q2 2025 results: revenue €33.15bn, EBIT €1.27bn, Cars adjusted RoS 5.1%, net profit €957mTrough of the tariff impact
Aug 2025CONCEPT AMG GT XX sets endurance records at NardòTechnology validation
Aug 2025Reporting that c. 5,500 employees had accepted voluntary exit terms; "turbo bonus" for July departuresCost programme execution
9–14 Sep 2025IAA Mobility Munich: electric GLC 400 4MATIC, electric CLA Shooting Brake, VLE prototype, CONCEPT AMG GT XXProduct showcase
24 Sep 2025Supervisory Board resolves Burzer to CTO and Schiebe to Production from 1 Dec 2025; Markus Schäfer to leaveTechnology leadership change
Q3 2025Agreement in principle with US state authorities on diesel-related claims (low three-digit €m, no admission of liability)Legacy legal resolution
Q3 2025€422 million adjustment at Financial Services for UK discretionary commission provisionsDrove Financial Services to a €180m EBIT loss in Q3 2025
1 Oct 2025Olaf Schick joins the Board; Renata Jungo Brüngger departs 31 OctGovernance portfolio change
Oct 2025Q3 2025 results: revenue €32.15bn, EBIT €750m, Cars adjusted RoS 4.8%Continued compression
Nov 2025€2 billion share buyback initiated over up to 12 months; c. €300m executed by year-end; shares rose 5.8% on the announcementCapital return with a >7% dividend yield
8 Dec 2025All-new GLB world premiereEntry-segment renewal
11 Dec 2025Tomorrow XX technology programme presentedSustainability platform
12 Dec 2025Beumelburg and Misra proposed for the Supervisory Board; Courtice and Svahn to step down April 2026Board skills refresh toward sustainability and AI
31 Dec 2025Mercedes-Benz Mobility AG merged into Mercedes-Benz AG; division renamed Financial Services; Board decides to sell the Athlon GroupStructural simplification and largest pending disposal
Jan 2026All-new CLA named European "Car of the Year 2026"; Euro NCAP Best Performer among 2025-tested vehiclesIndependent product validation
20 Jan 2026Jefferies maintains Hold, €65 target, noting management was "tight-lipped" on 2026 amid renewed tariff instabilitySell-side positioning pre-results
29 Jan 2026140th anniversary; world premiere of the completely redesigned S-ClassFlagship renewal with MB.OS Supercomputer, new V8, MB.DRIVE ASSIST PRO
12 Feb 2026FY2025 results: revenue €132.2bn (-9.2%), EBIT €5.82bn (-57.2%), adjusted EBIT €8.24bn (-39.9%), net profit €5.33bn (-48.8%), EPS €5.34; dividend cut to €3.50; FY2026 guidance issued; Cars mid-term targets reset to c. 2m units and 8–10% RoS; TSR for 2025 above 20%The defining disclosure of the period
3 Mar 2026Remuneration Report 2025 issued with PwC audit opinion; CEO remuneration down 31% to €8.21mPay-for-performance alignment demonstrated
Mar 2026Works council agreement on voluntary buyouts and halved planned salary increases; production workers exempted; job security to end-2034 confirmedSecond phase of German cost action
Mar 2026German Federal Court of Justice finally dismisses the Deutsche Umwelthilfe-linked claim seeking to bar ICE passenger car sales after November 2030Removes a tail legal risk
10 Mar 2026World premiere of the all-new electric VLEFirst VAN.EA model
Mar 2026Agreement to sell the 28.5% Blacklane stake to Uber TechnologiesNon-core exit
24 Mar 2026Revised Mercedes-Maybach S-Class premiereTop-End renewal
31 Mar 2026Revised GLE and GLS premiere at Tuscaloosa; five-millionth SUV built at the siteUS manufacturing milestone
16 Apr 2026AGM: €3.50 dividend approved (€3.3bn total); Beumelburg and Misra elected; Gobbetti re-electedGovernance refresh
Apr 2026Athlon sale contracts signed with BNP Paribas GroupLargest pending transaction
20 Apr 2026New C-Class unveiled in Seoul including the all-electric variantCore-segment electrification
Apr 2026All-new GLC long wheelbase with China-specific entertainment and L2++ unveiled at Auto ChinaChina product response
29 Apr 2026Q1 2026 results: revenue €31.6bn (-4.9%), EBIT €1.90bn (-16.8%), net profit €1.43bn (-17.2%), EPS €1.49, Cars adjusted RoS 4.1%, industrial FCF €1.86bn, industrial net liquidity €33.8bn; US sales +20%; European BEV order intake +107%; >US$7bn US investment through 2030 announced; guidance confirmed. Shares fell on the dayOperational stabilisation, market scepticism
May 2026GLB production ends at COMPAS, AguascalientesFootprint consolidation
25 May 2026Mercedes-AMG targets 200,000 units by 2030 with a focus on performance, innovation and profitable growthFirst public AMG volume target
Jun 2026Productivity offensive for Germany launched: process acceleration, structural streamlining, increased site presence, more working hours without additional pay; transformation component deferred to 2027Escalation of the cost programme; no significant P&L impact from measures decided so far
Jun 2026MoU with TYTAN Technologies on vehicle-based defence applicationsNew adjacency
Jun 2026Board decides to proceed with selling Daimler Truck sharesBalance-sheet monetisation
12 Jun 2026VLE series production starts in Vitoria, SpainVan Architecture ramp begins
24 Jun 2026Shares at €45.19, down c. 27% year to date, near the 52-week low of €43.99; Brudermüller publicly pushes a 40-hour week; IG Metall responds furiously; BMW issues an H2 2026 profit warning cutting its auto EBIT margin guidance from 4–6% to 1–3%Sector-wide derating
3 Jul 2026More than 33,000 employees protest nationwide against the cost drive; over 20,000 at Sindelfingen; protests also at Stuttgart, Untertürkheim, Bremen, Rastatt, Kuppenheim, Berlin/Marienfelde, Düsseldorf, Hamburg and Germersheim. Profit-sharing per employee fell from €7,300 (2023) to €5,220 (2024) to €3,139 (2025)Most serious labour conflict of the Källenius era
10 Jul 2026English High Court judgment on core technical issues in the UK diesel group litigation: nine of ten contested functions lawful, one unlawful; no intent to deceive; the function was deactivated by software update and did not reduce emissions control; damages not yet ruled; appeal openMaterially favourable but not final
July 2026Electric C-Class production starts in KecskemétCore BEV ramp
28 Jul 2026Q2 2026 results: revenue €32.06bn (-3.3%), EBIT €1.55bn (+21.5%), net profit €1.09bn (+13.5%), EPS €1.14, adjusted EBIT €2.30bn (+16%); €704m of China equity-method impairments cut Cars reported EBIT to €49m; BEV sales +51% (Europe +87%); China sales -30%; ex-China sales +2%; H1 shareholder returns €5bn; industrial net liquidity €30.4bn; pension funding ratio 117%; Cars FY volume guidance cut, xEV share raised to 23–25%, Financial Services RoE raised to 12–14%The first quarter in which cost action outran revenue decline
27 Aug 2026Mercedes-AMG CLA 45 4MATIC+ made orderable (saloon and Shooting Brake, all-electric)AMG entry into the electric compact segment
Sep 2026Q3 2026 results scheduled for 28 October 2026Next catalyst

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

Revenue

4 charts
Income Statement: Revenue & Gross Profit: Revenue fell from EUR 133.9 Bn in FY2021 to EUR 132.2 Bn in FY2025.
Mercedes-benz Group AG — Income Statement: Revenue & Gross Profit
Series (EUR Bn)FY2021FY2022FY2023FY2024FY2025
Revenue133.9150152.4145.6132.2
Cost of sales———-117-109.9
Gross profit———28.622.3

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