Mercedes-benz Group AG Overview
Mercedes-Benz Group AG is the world's oldest automaker and the purest-play premium OEM among the large European incumbents: it sells under a single core brand plus Mercedes-AMG, Mercedes-Maybach and the G-Class product brand, with no volume marque to dilute mix. Following the December 2021 spin-off of Daimler Truck, the Group is a three-segment business — Cars, Vans and captive Financial Services — generating €132.2 billion of revenue and €5.8 billion of EBIT in FY2025 from 2.16 million vehicles. Its structural advantages are brand pricing power, an unmatched Top-End franchise, a genuinely global manufacturing footprint and a €32 billion industrial net liquidity buffer. Its structural problem is China, where volumes fell 19% in 2025 and a further 28% in H1 2026, compounded by US tariffs, a costly software transition (MB.OS) and a high-cost German industrial base. The 2025–2027 launch of more than 40 models, paired with the "Next Level Performance" cost programme, is the central bet on restoring an 8–10% car margin.
FY2025 and the segment split are from the Annual Report 2025. FY2022–FY2024 are from MacroTrends' compilation of company filings; the FY2024 figure of 175,264 is corroborated by Wikipedia's citation of the Annual Report 2024. The apparent 2023→2024 increase followed by a 6.4% decline in 2025 is unusual and may reflect a change in consolidation or counting basis; readers should treat the FY2024 datapoint with caution.
Market capitalisation and share price
FY2024/FY2025 from the company Fact Sheet Q4 2025. The current column uses the Morningstar quote of €46.86 at 31 August 2026 with 949.23 million shares outstanding, implying c. €44.5 billion. Sources conflict on the exact current level: ChartMill showed €50.12 and €48.26 billion in early August 2026; companiesmarketcap showed c. US$52.5 billion in August 2026; TradingView showed €45.2 billion. A reasonable working range for early September 2026 is €44–48 billion, i.e. roughly a 22–25% decline from the 31 December 2025 level. A 52-week low of €43.99 was reported in June 2026.
The company's own description
The Annual Report 2025 describes the Mercedes-Benz Group as one of the most successful automobile companies in the world and one of the largest providers of high-end cars and premium vans, with financing, leasing, vehicle subscriptions and rentals, fleet management, digital charging services and insurance rounding out the offering. The Group states that it sells vehicles and services in almost every country in the world and operates around 30 production facilities across Europe, the Americas, Asia and Africa. The corporate boilerplate accompanying the FY2025 results release adds that the brand portfolio comprises Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach alongside Mercedes-Benz Bank, Mercedes-Benz Financial Services and Athlon, and that the founders Gottlieb Daimler and Carl Benz invented the automobile in 1886.
The Group's strategic self-description rests on three cross-divisional principles stated in the Annual Report 2025: guided by sustainability, integrity and diversity; driven by an ambitious team; and accelerated by data and artificial intelligence.
Independent characterisation
Mercedes-Benz is best understood as three economically distinct businesses stapled together by a brand.
Mercedes-Benz Cars (73% of FY2025 Group revenue) is a high-mix, capital-intensive manufacturer whose economics are driven almost entirely by price/mix rather than volume. At 1.80 million units and €96.4 billion of revenue, average revenue per unit is roughly €53,500 — several multiples of a mass-market OEM. The division's profit pool is heavily concentrated in the Top-End category (S-Class, AMG, Maybach, G-Class), which was 14.9% of FY2025 volume but a disproportionate share of contribution margin. The division is currently absorbing three simultaneous shocks: a structural loss of share in China's premium segment; US import tariffs; and the fixed-cost drag of building a proprietary software stack (MB.OS) and two new vehicle architectures (MMA for flexible drive, MB.EA for electric) at the same time.
Mercedes-Benz Vans (13% of FY2025 revenue) is a genuinely different business: a commercial-vehicle operation selling to fleets and tradespeople (83% of FY2025 unit sales were commercial vans) plus a private MPV franchise (V-Class, Marco Polo, T-Class). It has been the Group's margin outperformer, delivering a double-digit adjusted return on sales for four consecutive years through 2025. It is now in its own heavy investment phase, transitioning to the modular Van Architecture (VAN.EA electric and VAN.CA combustion variants), with PP&E investment up 116% in FY2025 and negative CFBIT in H1 2026.
Mercedes-Benz Financial Services (19% of FY2025 revenue, renamed from Mercedes-Benz Mobility effective 1 January 2026) is a captive bank and leasing company with a €128.8 billion portfolio at end-2025. Its revenue is largely interest and operating-lease income rather than product sales, and its earnings are driven by portfolio margin, cost of credit risk and residual values. It is the Group's most counter-cyclical earnings stream: adjusted EBIT rose 11.7% in FY2025 and adjusted return on equity was raised to a 12–14% guidance range in July 2026 while the car business was being downgraded.
Revenue model mix
| Revenue stream | Basis | FY2025 revenue (EUR Mn) | % of segment total |
|---|---|---|---|
| Vehicle sales (Cars) | Product / one-time | 96,407 | 71.9 |
| Vehicle sales (Vans) | Product / one-time | 17,148 | 12.8 |
| Financial services (leasing, financing, insurance, subscription, charging) | Interest, lease and fee income | 24,625 | 18.4 |
| Intersegment eliminations | — | -5,966 | -4.5 |
| Group total | — | 132,214 | 100.0 |
Within the Group's IFRS 15 disclosure, revenue splits between contract revenue (vehicles, parts, services) and "other revenue" comprising rental/leasing income and effective-interest income from financial services. In H1 2026, IFRS 15 revenue was €54.8 billion of €63.7 billion total, i.e. other revenue (predominantly Financial Services) was €8.8 billion.
Emerging recurring-revenue layer. The Group is building a subscription and over-the-air layer: "Digital Extras", MBUX add-ons, MB.CHARGE Public (access to more than 2.9 million public charging points worldwide as of 31 December 2025), Mercedes me connect and post-sale software features. Revenue from this layer is not disclosed separately, and management has not quantified it in any FY2025 or 2026 filing reviewed here.
Value chain position and route to market
Mercedes-Benz occupies the OEM tier: it develops and integrates, produces at its own plants and joint ventures, and increasingly owns the customer relationship directly. The Annual Report 2025 sets out a value chain spanning upstream supply, own production, marketing and sales, sales/service partners, vehicle operation and reuse/recycling.
The most consequential structural change is the direct sales ("agency") model. By 31 December 2025, more than 50% of European passenger car unit sales and 45% of European van unit sales — including Germany — had converted to direct sales, with twelve markets converted worldwide: Germany, Austria, the UK, Sweden, Mexico, South Africa, Turkey, Malaysia, India, Australia, New Zealand and Thailand. In parallel, the Group is exiting company-owned retail in Germany, having signed sale contracts for Own Retail operations in Koblenz, Mainz, Neu-Ulm, Dortmund, Lübeck (2025) and Kassel, Würzburg, Hanover, Wuppertal, Aachen, Reutlingen and Berlin (H1 2026).
Customer types and end markets
Retail private customers: the core of Cars and of private vans (V-Class, Marco Polo, T-Class).
Fleet and corporate customers: a large share of European E-Class/C-Class volume and effectively all commercial van volume (Sprinter, Vito, Citan).
Ultra-high-net-worth individuals: Maybach, AMG limited series (e.g. Mercedes-AMG PureSpeed / Mythos), MANUFAKTUR individualisation.
Dealers and agents: financed via Financial Services wholesale lines.
Leasing and rental companies: including, until its pending disposal, the Group's own Athlon fleet-management business.
Public-sector and, prospectively, defence customers: a Memorandum of Understanding with TYTAN Technologies GmbH was signed in June 2026 to explore vehicle-based defence applications building on the G-Class, Sprinter and Vito platforms.
Strategy
Stated strategy — verbatim themes from the Annual Report 2025
The Group's cross-divisional foundation is stated as three principles: "Guided by sustainability, integrity and diversity", "Driven by an ambitious team" and "Accelerated by data and AI".
Mercedes-Benz Cars strategy — "We will build the world's most desirable cars" rests on six pillars:
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Forge desire wherever the brand competes — the promise to the customer is stated as "Welcome home."
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Focus on profitable growth — target an adjusted return on sales of 8–10%.
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Expand the customer base by growing Top-End luxury — unleash the full potential of Mercedes-AMG, Mercedes-Maybach and G-Class; MANUFAKTUR individualisation.
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Embrace customers and grow lifetime value — bundle all customer contact points into one unit from 2026; digital sales and service; OTA and Digital Extras.
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Deliver a world-leading product experience — MB.OS, MBUX with Google and Microsoft AI, more than 40 new models by end-2027.
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Lower cost base, improve industrial footprint, increase supply chain resilience — including the Momenta partnership for China products and Nvidia for the Western world.
Mercedes-Benz Vans strategy — "We will offer the world's most desirable vans and services" rests on five pillars: elevate the position as leading partner in commercial solutions; focus on profitable growth; expand the customer base and grow lifetime value; deliver a world-leading product experience; lower cost base and improve industrial footprint.
Strategic initiatives announced in the last 24 months
| Date | Initiative | Content and targets |
|---|---|---|
| Q4 2024 | Next Level Performance launched | Multi-year performance enhancement programme; reported target of c. €5 billion of savings over three years (€2.5bn 2025, €1.0bn 2026, €1.5bn 2027 per Handelsblatt/WSWS reporting; the company has not published this split). Delivered more than €3.5 billion of positive EBIT contribution at Cars in FY2025 |
| 19–20 Feb 2025 | Capital Market Day "Mastering Transformation" | Financial framework reset; €5 billion buyback authorisation over up to 24 months; BEV vehicle cost reduction of more than 15% versus predecessor; investment focus on Top-End and Core |
| March 2025 | German personnel cost agreement | Job security guarantee extended to 31 December 2034 in exchange for cost measures; double-voluntary workforce adjustment programme for indirect areas (April 2025 – 31 March 2026); c. 5,500 departures achieved |
| 13 March 2025 | Product and technology offensive launch | More than 40 new models 2025–2027; 16 launches planned in 2026 alone (third-party reporting) |
| 28 March 2025 | Sustainability Update 2025 | Progress across six focus areas: Decarbonisation, Resource Use and Circular Economy, People, Human Rights, Digital Trust, Traffic Safety |
| 23 May 2025 | US strengthening | Consolidation of US corporate functions in Atlanta; new Atlanta R&D centre |
| Q1 2026 | US investment commitment | More than US$7 billion in the US through 2030; localisation of an additional model |
| 12 Feb 2026 | Cars mid-term strategy update | c. 2 million units; more than 15% increase in Top-End sales; doubling of xEV share; 8–10% adjusted RoS |
| 12 Feb 2026 | Production footprint plan | Global capacity adjusted to c. 2.2 million units by 2028; Germany 900,000; Kecskemét up to 400,000; COMPAS assembly ends 2026; production cost per unit down 10% from 2027 vs 2024 |
| 12 Feb 2026 | Cost programme targets | Fixed costs down 10% between 2024 and 2027; material cost savings c. 8% to 2027, rising to 10% thereafter; reduction of management positions; outsourcing of non-core activities; sale of German Own Retail |
| 12 Feb 2026 | China plan | By 2027 versus 2024: local material costs -10%, variable production costs -20%, fixed costs -20%; expanded local R&D partnerships; "in China, for China" product development; Momenta and ByteDance ecosystem |
| 11 Dec 2025 | Tomorrow XX | Sustainability technology programme extending the VISION EQXX / CONCEPT AMG GT XX approach across the product range |
| 1 Jan 2026 | Customer organisation integration | Sales and financial services processes merged under "one face to the customer"; Mercedes-Benz Mobility AG merged into Mercedes-Benz AG |
| June 2026 | Productivity offensive for Germany | Radical acceleration of processes and streamlining of structures; increased team presence at sites; more working hours without additional pay; transformation component payment deferred from July 2026 to 2027; other compensation components under review. Supervisory Board Chairman Brudermüller has publicly pushed for a return to a 40-hour week |
| June 2026 | Defence sector entry | MoU with TYTAN Technologies GmbH to explore vehicle-based defence applications on G-Class, Sprinter and Vito platforms |
| 2,026 | Strategy softening on electrification | Shift from "Electric only" to an "Electric First" posture; modern combustion models to be built deep into the 2030s (third-party characterisation; the company frames this as offering "the full range of drivetrains" and letting customers decide) |
| 2,026 | AI deployment target | c. 60% of staff using AI daily as of mid-2026 (double the rate 18 months earlier), target 70% by end-2026 |
Medium-term financial targets and current-year guidance
| Target | Metric | Level |
|---|---|---|
| Mid-term | Mercedes-Benz Cars unit sales | c. 2 million vehicles |
| Mid-term | Top-End vehicle sales | more than +15% |
| Mid-term | xEV share of Cars | doubling from FY2025's 20.5% |
| Mid-term | Cars adjusted return on sales | 8–10% |
| 2,027 | Fixed costs vs 2024 | -10% |
| 2,027 | Material costs | -8% (rising to -10% beyond) |
| 2,027 | Production cost per unit vs 2024 | -10% |
| 2,028 | Global production capacity | c. 2.2 million units |
| Guidance item | Annual Report 2025 (Feb) | Q1 2026 (Apr) | Q2 2026 (Jul) |
|---|---|---|---|
| Group revenue | At prior-year level | Unchanged | Slightly below prior-year level |
| Group EBIT | Significantly above prior-year | Unchanged | Unchanged |
| FCF industrial business | Slightly below prior-year | Unchanged | Unchanged |
| Cars unit sales | At prior-year level | Unchanged | Slightly below prior-year level |
| Cars xEV share | 21–23% | Unchanged | 23–25% |
| Cars adjusted RoS | 3–5% | Unchanged | 3–5%, expected in the lower half |
| Cars adjusted cash conversion | 1.0–1.2 | Unchanged | Unchanged |
| Cars PP&E investment | Slightly below prior-year | Unchanged | Unchanged |
| Cars R&D expenditure | Significantly below prior-year | Unchanged | Unchanged |
| Vans unit sales | Slightly above prior-year | Unchanged | Unchanged |
| Vans xEV share | 8–10% | Unchanged | Unchanged |
| Vans adjusted RoS | 8–10% | Unchanged | Unchanged |
| Vans adjusted cash conversion | 0.1–0.3 | Unchanged | Unchanged |
| Vans PP&E investment | Significantly above prior-year | Unchanged | Unchanged |
| Financial Services adjusted RoE | 10–12% | Unchanged | 12–14% |
FY2026 guidance evolution
In H1 2026, M&A transactions contributed approximately €0.4 billion to EBIT and €0.5 billion to industrial free cash flow; from Q2 2026 the guidance explicitly incorporates potential H2 M&A effects, so the underlying operating forecasts are effectively unchanged from the original ex-M&A basis.
Products & Services
Mercedes-Benz Cars — portfolio as of 31 December 2025 (Annual Report 2025)
| Model line | Description | Target customer | Notes / latest generation |
|---|---|---|---|
| S-Class | Full-size luxury saloon; brand flagship | UHNW/HNW private, chauffeur, corporate | Completely redesigned model premiered 29 January 2026 with new V8, MB.OS supercomputer, fourth-generation MBUX and MB.DRIVE ASSIST PRO point-to-point assisted driving (China first, US later in 2026) |
| S-Class long | Long-wheelbase variant | Chauffeur-driven, China/Middle East | Model changeover in China depressed Q2 2026 Top-End volumes |
| Mercedes-Maybach S-Class | Ultra-luxury derivative | UHNW | Revised model premiered 24 March 2026 |
| GLS | Full-size luxury SUV | Family UHNW, US-centric | Comprehensively revised model premiered 31 March 2026 at Tuscaloosa |
| Mercedes-Maybach GLS | Ultra-luxury SUV | UHNW | — |
| EQS | Electric full-size saloon | Early-adopter luxury | Third-party reporting suggests EQS/EQE saloon lines are candidates for rationalisation as MB.EA models arrive; not company-confirmed |
| EQS SUV / Maybach EQS SUV | Electric full-size SUV | UHNW electric | — |
| Mercedes-AMG GT Coupé | Performance GT | Enthusiast | — |
| SL / Maybach SL | Roadster | Enthusiast / UHNW | — |
| G-Class | Iconic off-roader | Enthusiast, UHNW | FY2025 unit sales 48,214, up 14% — the strongest Top-End performer; Edition STRONGER THAN THE 1980s launched 2025; convertible planned for 2027 |
| G-Class with EQ Technology | Electric G-Class (G 580) | Enthusiast electric | Energy consumption 30.3–27.7 kWh/100 km, 0 g/km CO₂ |
| Mercedes-AMG (cross-range) | AMG derivatives across all classes | Performance | FY2025 unit sales 142,319, up 1%; PureSpeed limited series launched the Mythos line |
| Model line | Description | Notes |
|---|---|---|
| E-Class / E-Class Estate | Executive saloon and estate | Backbone of European and Chinese fleet/private volume |
| GLE / GLE Coupé | Mid-large SUV | Revised models premiered 31 March 2026; built at Tuscaloosa |
| EQE / EQE SUV | Electric executive saloon/SUV | — |
| C-Class / C-Class Estate | Compact executive | New C-Class unveiled 20 April 2026 in Seoul, including all-electric variant on MB.EA with claimed electric range up to c. 800 km; electric C-Class production started July 2026 in Kecskemét |
| CLE Coupé / CLE Convertible | Two-door Core derivatives | — |
| GLC / GLC Coupé | Compact SUV — the Group's highest-volume line | All-new GLC launched 2025; heralds new design strategy |
| GLC with EQ Technology | Electric GLC | GLC 400 4MATIC premiered at IAA September 2025; 15.8 kWh/100 km combined; running on three-shift production in 2026 |
| Model line | Description | Notes |
|---|---|---|
| A-Class | Compact hatch/saloon | — |
| CLA / CLA with EQ Technology | Compact four-door coupé | The all-electric CLA premiered 13 March 2025 as the first MB.OS vehicle; European "Car of the Year 2026"; Euro NCAP Best Performer among 2025-tested vehicles |
| CLA Shooting Brake / CLA Shooting Brake with EQ Technology | Compact estate | Presented in 2025, orderable from 2026 |
| GLB / GLB with EQ Technology | Compact SUV | All-new GLB presented December 2025; production moved from Aguascalientes to Kecskemét |
| GLA | Compact SUV | — |
| EQA | Electric compact SUV | — |
| B-Class | MPV-style compact | Discontinued during 2026 (cited as a driver of the H1 2026 Entry decline) |
| smart | Former JV brand | FY2025 unit sales of just 40 units (2024: 5,696) — effectively wound down from the Group's reported volumes; a risk provision of €92 million on a financing commitment to SMART MOBILITY PTE. LTD. was booked in Q2 2026 |
Top-End category (14.9% of FY2025 volume; 268,026 units)
Core category (58.3% of FY2025 volume; 1,049,830 units)
Entry category (26.8% of FY2025 volume; 483,435 units)
Mercedes-Benz Vans — portfolio as of 31 December 2025
| Model | Segment | FY2025 units | Notes |
|---|---|---|---|
| Sprinter / eSprinter (Panel Van, Tourer, Chassis, Chassis Cab) | Large van | 188,889 | Sold in Europe and the US; built at Düsseldorf, Ludwigsfelde, North Charleston (SC) and, under licence, in Argentina; large commercial van production planned for Jawor, Poland |
| Vito / eVito (Panel Van, Tourer) | Mid-size van | 86,834 | Europe and China (FBAC) |
| Citan / eCitan (Panel Van, Tourer) | Small van | 22,932 | Built in France via the Renault-Nissan-Mitsubishi alliance; Europe only |
| Model | Segment | FY2025 units | Notes |
|---|---|---|---|
| V-Class, V-Class Marco Polo, EQV | Mid-size MPV/camper | 53,730 | Marco Polo is the camper derivative |
| T-Class, EQT | Small MPV | 6,751 | EQT: 20.9–19.3 kWh/100 km, 0 g/km |
| Platform / model | Description | Status |
|---|---|---|
| VAN.EA (Van Electric Architecture) | Modular, scalable electric van platform | First model VLE premiered 10 March 2026; series production started 12 June 2026 at Vitoria, Spain. Combined consumption 20.7–18.4 kWh/100 km, 0 g/km |
| VLS | Larger privately positioned MPV | Announced as part of the Van Architecture family; launch timing not disclosed |
| VAN.CA (Van Combustion Architecture) | Combustion variant of the modular architecture | Future portfolio; timing not disclosed |
| MB.OS for Vans | Chip-to-cloud software integration | Being implemented in Vans from 2026; enables Van Uptime Monitor, Large Vehicle Navigation and other Digital Extras |
Commercial vans (298,655 units in FY2025, 83.2% of division volume)
Private vans (60,481 units in FY2025)
New Van Architecture
Technology platforms
| Platform | Purpose | Status |
|---|---|---|
| MB.OS | Proprietary chip-to-cloud vehicle operating system | Launched with the CLA in 2025; extended into the S-Class (updateable "MB.OS Supercomputer") and Vans in 2026; the Supervisory Board specifically approved significant incremental MB.OS investment in 2025 |
| MMA | Modular flexible-drive architecture (ICE and electrified) | CLA/GLB derivatives; focus of Cars PP&E investment in H1 2026 |
| MB.EA | Dedicated electric architecture | GLC with EQ Technology, electric C-Class |
| AMG.EA | Performance electric architecture | Previewed by CONCEPT AMG GT XX (June 2025); series technology entering production in 2026 |
| MBUX (4th generation) | Infotainment and MBUX Virtual Assistant | First automotive system to offer both Google and Microsoft AI for natural conversation; Microsoft Teams video conferencing in-vehicle |
| MB.DRIVE / MB.DRIVE ASSIST PRO | ADAS stack including point-to-point assisted driving (L2++) | On the road in China; US rollout later in 2026; L2 Urban/Highway Navigation for China co-developed with Momenta |
Services
| Service | Description | Pricing model |
|---|---|---|
| Financing and leasing | Retail and commercial, 34 markets | Interest margin; €55.9 billion new business in FY2025 |
| Insurance | Motor and ancillary | Premium/commission; not disclosed separately |
| Subscription and rental | Flexible vehicle access | Recurring; not disclosed separately |
| Fleet management (Athlon) | Multi-brand operational leasing | Held for sale to BNP Paribas Group |
| MB.CHARGE Public | Charging access aggregation | Access to more than 2.9 million public charging points worldwide; consolidated in Financial Services |
| Digital Extras / OTA | Post-purchase software features | Subscription and one-off unlock; revenue not disclosed |
| MANUFAKTUR | Cross-brand individualisation for Top-End vehicles | Option pricing; not disclosed |
| Maybach Brand Center | First opened Seoul, 2025 — showroom, service, individualisation studio, lounge | Retail experience asset |
Financial Narrative
Income statement
Margins
Important qualifications.
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FY2021 EBIT of €16,028 million is continuing operations. The Remuneration Report 2025 comparative table shows FY2021 Group EBIT of €29,069 million including discontinued operations — the difference is the Daimler Truck deconsolidation gain. FY2021 net profit is likewise shown on a continuing-operations basis (€11,050 million); the total including discontinued operations was materially higher. Any FY2021→FY2025 CAGR calculation must specify which basis is used.
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FY2023 revenue is shown on the IAS 8-restated basis (€152,390 million); the originally reported figure was €153,218 million. FY2023 net profit of €14,500 million is the "€14.5 billion" figure stated in the FY2023 Annual Report CEO letter and results release; a precise restated figure was not obtainable and it is therefore rounded rather than exact. Simply Wall St reported FY2023 net income of €14.3 billion — a modest discrepancy that likely reflects attributable-to-shareholders versus total net profit.
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FY2025 adjusted EBIT excludes €1,191 million of Cars restructuring, €422 million of Financial Services legal provisions (UK discretionary commissions), €365 million of Vans M&A charges (Argentina), and related items; total adjustments were €2,415 million.
Revenue CAGR
Commentary. The five-year revenue path is deceptively flat and genuinely bad. Revenue peaked in FY2023 at €152.4 billion and has fallen 13.2% in two years; EBIT over the same two years has fallen 70.4%. Three drivers explain almost all of it.
China: Group revenue from China fell from €25,284 million (FY2023) to €16,519 million (FY2025), a 34.7% decline in two years, and fell a further 33.6% year on year in Q4 2025 alone. Car unit sales in China fell 19.3% in FY2025 and 28% in H1 2026. This is not cyclical: the Annual Report 2025 describes structural market shifts driven by strong sales growth for new market participants, and the H1 2026 report notes the premium and luxury segment in China remained strained with foreign manufacturers in particular experiencing significant decreases.
Tariffs: US import tariffs cost Mercedes-Benz Cars roughly 110 basis points of adjusted return on sales in FY2025 — management disclosed adjusted RoS of 5.0%, or 6.1% excluding tariffs. FY2025 guidance was withdrawn in Q2 2025 pending assessment.
Currency and pricing: H1 2026 revenue decline was attributed principally to negative exchange rates and negative net pricing. The euro appreciated roughly 13% against the US dollar and 8.5% against the renminbi over the course of 2025.
Against these, the offset is cost. "Next Level Performance" delivered a positive EBIT contribution of more than €3.5 billion in FY2025 at Cars alone; in Q2 2026 general administrative expenses fell 14%, R&D fell 12% and Cars cost of sales fell 7%, producing a 22% EBIT increase on a 3% revenue decline — the first quarter in this cycle in which cost action outran revenue erosion.
Balance sheet: notes and sources
FY2021–FY2024 total assets and equity are from Yahoo Finance's rendering of the company's IFRS statements; FY2025 and H1 2026 are from the Interim Report as of 30 June 2026. Goodwill is not separately presented on the face of the balance sheet under the current format; the Group has stated it will present goodwill as a separate line item upon IFRS 18 adoption.
Working capital. The Group does not present a conventional working capital figure; it manages "working capital" as inventories plus trade receivables less trade payables at the industrial business. On that basis FY2025 saw a €1,484 million working capital release (versus a €507 million build in FY2024) — inventory destocking was the single largest positive contributor to industrial free cash flow in a year of collapsing profit. In H1 2026 trade payables rose €3.5 billion, again flattering cash.
Commentary. The balance sheet is the strongest part of the equity story. Equity ratio has risen from 28.2% to 35.7% in four and a half years; the industrial business alone runs a 66.7% equity ratio. Industrial net liquidity of €30.4 billion at 30 June 2026 is roughly two-thirds of the entire equity market capitalisation. The pension funding ratio improved from 104% to 117% between end-2024 and mid-2026. Group net debt of €84.6 billion is almost entirely the funding of the leasing and sales-financing book and should not be read as industrial leverage.
Cash flow: notes and sources
FY2023 industrial free cash flow of €11.3 billion is the press-release figure; the FY2025 Remuneration Report's comparative table shows €11,881 million for FY2023 and €9,479 million for FY2024, noting that EBIT and FCF IB "may be standardised for the purpose of remuneration". The Fact Sheet figures (€9,152 million for FY2024) are used above as the reported basis.
Commentary. Free cash flow of the industrial business fell 40.8% in FY2025 to €5,414 million, but the composition matters: Q4 2025 alone was negative €175 million, driven by €2,634 million of PP&E investment in a single quarter. Investment in PP&E rose 35.7% in FY2025 to €5,482 million, and Cars net investment in PP&E and intangibles was €7,609 million. Management has stated explicitly that capex and R&D peaked in 2025 and will decline from 2026 — this is the single most important forward assumption in the equity case. H1 2026 partially contradicts it: PP&E investment rose 23% year on year to €1,969 million, though this is Vans-driven (up 81%) while Cars was up only 13% and R&D fell 8%.
Vans CFBIT of negative €347 million in H1 2026 (versus positive €787 million a year earlier) reflects the VAN.EA ramp; the FY2026 adjusted cash conversion guidance for Vans of 0.1–0.3 confirms this is planned, not accidental.
Ratios
Ratios that cannot be meaningfully computed and why. ROIC, current ratio, interest coverage, net debt/EBITDA and the cash conversion cycle are not meaningful at Group level for an OEM with a consolidated captive bank: Group net debt of €80.8 billion is funding for the €128.8 billion financial services portfolio, and interest income/expense is embedded in Financial Services revenue and cost of sales rather than the financial result. The Group itself manages on value added (EBIT less a capital charge on average net assets) and RONA (EBIT / net assets), and does not publish ROIC. Net assets at Group level were €58,323 million at 30 June 2026 (Cars €37,311 million, Vans €3,200 million); FY2025 Group RONA on that basis is approximately 10.0% (€5,820 million / €58,147 million), against a cost of capital the Group does not publicly disclose. Interest coverage is nominally very high — Group interest expense was only €66 million in H1 2026 against €197 million of net interest income — because the industrial business is net cash.
Inflection points.
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FY2023 → FY2024 — the first genuine break. EBIT fell 31%, driven by Chinese volume, negative net pricing and the first restructuring charges (€350 million at Cars in Q4 2024).
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Q2 2025 — guidance withdrawal on tariffs; Cars adjusted RoS fell to 5.1%.
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Q4 2025 — the trough. Cars adjusted RoS of 2.6%, Group adjusted EBIT of €1,602 million, industrial free cash flow negative.
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Q2 2026 — the first positive inflection: reported EBIT +22% year on year despite a 3% revenue decline and €704 million of non-cash China impairments, with Financial Services adjusted EBIT +70%.
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Income Statement and Per-Share Data
| Metric (EUR Mn unless stated) | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
Revenue | 133,893 | 150,017 | 152,390 | 145,594 | 132,214 |
Cost of sales | — | — | — | -117,018 | -109,881 |
Gross profit | — | — | — | 28,576 | 22,333 |
Selling expenses | — | — | — | -9,993 | -9,718 |
General administrative expenses | — | — | — | -2,529 | -2,477 |
Research and non-capitalised development costs | — | — | — | -5,580 | -6,055 |
EBIT (reported, continuing operations) | 16,028 | 20,458 | 19,660 | 13,599 | 5,820 |
Adjusted EBIT | 17,158 | 20,655 | — | 13,713 | 8,235 |
Net profit | 11,050 | 14,809 | 14,500 | 10,409 | 5,331 |
Profit attributable to shareholders | — | — | — | 10,207 | 5,141 |
EPS basic and diluted (EUR) | — | 13.56 | 13.46 | 10.19 | 5.34 |
Dividend per share (EUR) | 5.00 | 5.20 | 5.30 | 4.30 | 3.50 |
Margin Analysis (%)
| Metric (%) | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
Gross margin | — | — | — | 19.6 | 16.9 |
EBIT margin | 12.0 | 13.6 | 12.9 | 9.3 | 4.4 |
Adjusted EBIT margin | 12.8 | 13.8 | — | 9.4 | 6.2 |
Net margin | 8.3 | 9.9 | 9.5 | 7.1 | 4.0 |
Margin Analysis (%) (FY2021–FY2025–FY2023–FY2025)
| Metric (%) | FY2021–FY2025 | FY2022–FY2025 | FY2023–FY2025 |
|---|---|---|---|
Revenue CAGR | -0.3 | -4.1 | -6.9 |
Balance Sheet and Margin Analysis (%)
| Metric (EUR Mn unless stated) | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | H1 2026 |
|---|---|---|---|---|---|---|
Total assets | 259,831 | 260,015 | 263,022 | 265,010 | 255,466 | 259,716 |
Total equity (incl. non-controlling interests) | 73,167 | 86,540 | 92,816 | 93,630 | 94,240 | 92,762 |
Equity attributable to shareholders | 71,951 | 85,415 | 91,773 | 92,625 | 93,257 | 91,775 |
Equity ratio (%) | 28.2 | 33.3 | 35.3 | 35.3 | 35.6 | 35.7 |
Cash and cash equivalents | — | — | — | 14,516 | 12,276 | 10,200 |
Marketable debt securities and similar | — | — | — | 7,730 | 7,566 | 8,027 |
Gross liquidity (Group) | — | — | — | 22,246 | 19,842 | 18,227 |
Financing liabilities (nominal, Group) | — | — | — | 113,184 | 100,659 | 102,839 |
Net debt (Group) | — | — | — | 90,938 | 80,817 | 84,612 |
Net liquidity (industrial business) | — | 26,600 | 31,069 | 31,417 | 32,162 | 30,434 |
Intangible assets | — | — | — | — | 20,547 | 20,991 |
Property, plant and equipment incl. right-of-use | — | — | — | — | 27,340 | 27,184 |
Equipment on operating leases | — | — | — | — | 39,472 | 41,620 |
Receivables from financial services | — | — | — | — | 76,289 | 77,345 |
Inventories | — | — | — | — | 23,933 | 24,803 |
Trade receivables | — | — | — | — | 5,851 | 6,295 |
Trade payables | — | — | — | — | 10,665 | 14,123 |
Equity-method investments | — | — | — | — | 10,037 | 9,516 |
Assets held for sale | — | — | — | — | 11,013 | 11,163 |
Pension benefit obligations | — | — | — | 21,599 | 20,188 | — |
Pension plan assets | — | — | — | 22,550 | 22,828 | — |
Pension funding ratio (%) | — | — | — | 104 | 113 | 117 |
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View Subscription PlansCash Flow
| Metric (EUR Mn) | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | H1 2026 |
|---|---|---|---|---|---|---|
Cash flow from operating activities (Group) | — | — | — | — | — | 6,216 |
Cash flow from investing activities (Group) | — | — | — | — | — | -3,867 |
Cash flow from financing activities (Group) | — | — | — | — | — | -4,612 |
Investments in property, plant and equipment | — | 3,500 | 3,700 | 4,039 | 5,482 | 1,969 |
Acquisition of intangible assets | — | — | — | — | — | 2,062 |
Free cash flow of the industrial business | 7,880 | 8,128 | 11,300 | 9,152 | 5,414 | 2,959 |
Adjusted free cash flow of the industrial business | — | — | — | 9,421 | 5,856 | 4,116 |
CFBIT — Mercedes-Benz Cars | — | — | — | 8,963 | 5,227 | 3,024 |
CFBIT — Mercedes-Benz Vans | — | — | — | 2,705 | 951 | -347 |
Dividends paid to shareholders | — | — | — | 5,486 | 4,140 | 3,322 |
Share buybacks executed | — | — | — | 4,849 | 304 | 1,784 |
Income taxes paid | — | — | — | 3,894 | 1,804 | 113 |
Margin Analysis (%) and Financial Ratios (x)
| Ratio | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|
Return on equity (net profit / average total equity, %) | 18.5 | 16.5 | 11.2 | 5.7 |
Return on assets (net profit / average total assets, %) | 5.7 | 5.5 | 3.9 | 2.0 |
Debt-to-equity (nominal financing liabilities / total equity, x) | — | — | 1.21 | 1.07 |
Asset turnover (revenue / average total assets, x) | 0.58 | 0.58 | 0.55 | 0.51 |
Payout ratio (DPS / EPS, %) | 38.3 | 39.4 | 42.2 | 65.5 |
R&D intensity (R&D expenditure / revenue, %) | 5.7 | 6.6 | 6.7 | 7.3 |
Capex intensity (PP&E investment / revenue, %) | 2.3 | 2.4 | 2.8 | 4.1 |
Equity ratio, industrial business (%) | — | — | — | 67.3 |
Revenue by region (EUR Mn)
| Revenue by region (EUR Mn) | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
Europe | 61,067 | 58,764 | 57,908 |
thereof Germany | 24,631 | 21,707 | 20,943 |
North America | 40,488 | 38,917 | 34,552 |
thereof USA | 36,041 | 34,900 | 30,974 |
Asia | 43,382 | 39,643 | 31,571 |
thereof China | 25,284 | 23,139 | 16,519 |
Other markets | 7,453 | 8,270 | 8,183 |
Mercedes-Benz Group | 152,390 | 145,594 | 132,214 |
Growth rate (%)
| Growth rate (%) | FY2024 vs FY2023 | FY2025 vs FY2024 | FY2023–FY2025 CAGR |
|---|---|---|---|
Europe | -3.8 | -1.5 | -2.6 |
Germany | -11.9 | -3.5 | -7.8 |
North America | -3.9 | -11.2 | -7.6 |
USA | -3.2 | -11.2 | -7.3 |
Asia | -8.6 | -20.4 | -14.7 |
China | -8.5 | -28.6 | -19.2 |
Other markets | 11.0 | -1.1 | 4.8 |
Group | -4.5 | -9.2 | -6.9 |
Share of Group revenue (%)
| Share of Group revenue (%) | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
Europe | 40.1 | 40.4 | 43.8 |
North America | 26.6 | 26.7 | 26.1 |
Asia | 28.5 | 27.2 | 23.9 |
Other markets | 4.9 | 5.7 | 6.2 |
IFRS 15 revenue (EUR Mn)
| IFRS 15 revenue (EUR Mn) | Cars H1 2025 | Cars H1 2026 | Vans H1 2025 | Vans H1 2026 | Fin. Services H1 2025 | Fin. Services H1 2026 |
|---|---|---|---|---|---|---|
Europe | 18,249 | 18,394 | 5,548 | 5,758 | 2,327 | 2,144 |
North America | 11,439 | 11,660 | 1,178 | 1,172 | 2,240 | 1,964 |
Asia | 14,757 | 11,770 | 463 | 299 | 78 | 80 |
Other markets | 2,605 | 2,495 | 883 | 1,051 | 21 | 26 |
Mercedes-Benz Cars unit sales
| Mercedes-Benz Cars unit sales | FY2024 | FY2025 | H1 2025 | H1 2026 |
|---|---|---|---|---|
Total | 1,983,403 | 1,801,291 | 899,974 | 837,195 |
Europe | 641,792 | 635,072 | 308,348 | 324,976 |
thereof Germany | 213,456 | 213,672 | 98,111 | 105,305 |
North America | 365,358 | 320,552 | 157,529 | 180,927 |
thereof USA | 324,529 | 284,650 | 142,006 | 163,000 |
Asia | 892,147 | 746,981 | 388,974 | 290,950 |
thereof China | 683,568 | 551,932 | 293,172 | 210,245 |
thereof locally produced in China | 563,056 | 453,198 | — | — |
Other markets | 84,106 | 98,686 | 45,123 | 40,342 |
Mercedes-Benz Vans unit sales
| Mercedes-Benz Vans unit sales | FY2024 | FY2025 | H1 2025 | H1 2026 |
|---|---|---|---|---|
Total | 405,610 | 359,136 | 176,336 | 174,331 |
Europe | 271,500 | 248,744 | 122,307 | 125,424 |
thereof Germany | 103,247 | 102,705 | 48,826 | 48,587 |
North America | 59,953 | 43,410 | 20,038 | 21,314 |
thereof USA | 49,538 | 35,327 | 15,717 | 17,561 |
Asia | 33,993 | 28,261 | 15,043 | 6,171 |
thereof China | 26,613 | 20,006 | 10,361 | 2,356 |
Other markets | 40,164 | 38,721 | 18,948 | 21,422 |
Share Price and Market Valuation
| Metric | FY2024 | FY2025 | Latest (Aug–Sep 2026) |
|---|---|---|---|
Xetra closing price at period end (EUR) | 53.80 | 60.07 | 46.86 |
Market capitalisation at period end (EUR Bn) | 51.80 | 57.51 | 44.5 |
Shares outstanding at period end (millions) | 962.9 | 957.3 | 949.2 |
Average shares outstanding (millions) | 1,002.0 | 962.4 | 943.9 |
Share price performance
| Share price performance | 1-year |
|---|---|
Approximate price change (%) | -18 |
Valuation Multiples
| Multiple | Mercedes-Benz (latest) | Basis |
|---|---|---|
P/E (normalised) | 7.52 | Morningstar, 31 Aug 2026 |
P/E (trailing, non-GAAP) | c. 9.2 | ChartMill TTM non-GAAP EPS of €5.09 at €46.86 |
P/Sales | 0.34 | Morningstar |
P/Book (equity attributable to shareholders €91.8bn at 30 Jun 2026) | c. 0.48 | Derived |
Dividend yield (trailing and forward) | 7.47% | Morningstar |
Total yield (dividend plus buyback) | 12.13% | Morningstar |
EV/EBITDA | nd — not meaningful at Group level given the consolidated captive bank | — |
EV/Sales | nd — same caveat | — |
Valuation Snapshot
| Metric | Value | Source |
|---|---|---|
Number of covering analysts | 32 | ChartMill |
Average price target | €60.43 | ChartMill (implying c. +20.6% versus €50.12 at the time) |
Expected EPS growth, next year | +12.19% | ChartMill |
Expected revenue growth, next year | -0.72% | ChartMill |
Next quarter EPS estimate | €1.36 | TradingView |
Q2 2026 actual vs estimate | €1.14 vs €1.26 (-9.86% surprise) | TradingView |
Per-Share Data and Dividends & Capital Returns
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
Dividend per share (EUR) | 5.00 | 5.20 | 5.30 | 4.30 | 3.50 |
Total dividend paid (EUR Mn) | — | — | 5,486 | 4,140 | 3,322 |
Payout ratio vs EPS (%) | — | 38.3 | 39.4 | 42.2 | 65.5 |
Capital Programmes
| Programme | Size | Period | Executed |
|---|---|---|---|
Programme announced Feb 2023 | Up to €4bn | 2 years | Completed |
Programme announced Feb 2024 | Up to €3bn | — | Completed |
Programme decided Feb 2025 | Up to €5bn | Up to 24 months, subject to the May 2025 AGM authorisation | Superseded/not fully executed — only €304m of buybacks occurred in the whole of FY2025 |
Programme initiated Nov 2025 | Up to €2bn (excl. incidental costs) | Up to 12 months | c. €300m by 31 Dec 2025; €469m in Q1 2026; €1,784m in H1 2026 total (treasury share acquisitions) |
Credit Ratings
| Agency | Long-term rating | Outlook | Short-term | Date of latest action shown |
|---|---|---|---|---|
S&P Global Ratings | A | Negative | A-1 | 1 August 2025 |
Moody's | A2 | Stable | P-1 | 24 February 2024 (most recent action listed) |
DBRS | A | Negative | R-1 (low) | 14 November 2025 |
Fitch | Not rated | — | — | — |
Balance Sheet
| Metric | FY2024 | FY2025 | H1 2026 |
|---|---|---|---|
Group financing liabilities, nominal (EUR Mn) | 113,184 | 100,659 | 102,839 |
Group net debt (EUR Mn) | 90,938 | 80,817 | 84,612 |
Industrial financing liabilities, nominal (EUR Mn) | 13,018 | 15,483 | 14,269 |
Industrial net liquidity (EUR Mn) | 31,417 | 32,162 | 30,434 |
Syndicated credit line (EUR Mn) | — | 11,000 | 11000, undrawn |
Analyst Conclusions
Management guidance for FY2026 (as revised 28 July 2026)
Group revenue slightly below the prior-year level; Group EBIT significantly above the prior-year level (largely a function of the FY2025 restructuring base); industrial free cash flow slightly below FY2025. Cars: unit sales slightly below prior year, xEV share 23–25%, adjusted RoS 3–5% with the expectation of finishing in the lower half, adjusted cash conversion 1.0–1.2, PP&E investment slightly below and R&D significantly below prior year. Vans: unit sales and xEV share slightly above prior year, adjusted RoS 8–10%, adjusted cash conversion 0.1–0.3, PP&E investment significantly above and R&D slightly above prior year. Financial Services: adjusted RoE 12–14%. Guidance now incorporates potential H2 2026 M&A effects; on an ex-M&A basis the underlying forecasts are unchanged from February. Management flags that raw material and tariff headwinds increase in H2 2026 but are within guidance, and that sales momentum builds through the year with Q1 the low point.
Implied H2 2026 arithmetic. H1 2026 delivered EBIT of €3,451 million against FY2025's €5,820 million. To be "significantly above" FY2025, H2 needs roughly €3.0–3.5 billion of EBIT versus €2,258 million in H2 2025 — achievable given the €1,191 million of Cars restructuring charges in the FY2025 base, but requiring the volume ramp to materialise.
Consensus expectations
Thirty-two analysts carry an average price target of €60.43, implying roughly 20–29% upside from the current €46.86, with expected EPS growth of about 12% and revenue growth of roughly -0.7% for the next year. The Q2 2026 EPS of €1.14 missed the €1.26 consensus by 9.9%; the Q3 estimate is €1.36. Consensus is therefore modelling a meaningful H2 acceleration that the company's own guidance supports but that the last two quarters have not delivered.
Bull case
1. The cost programme is now visibly outrunning revenue decline. Q2 2026 was the proof point: EBIT +22% on revenue -3%, with general administrative expenses -14%, R&D -12% and Cars cost of sales -7%. Fixed costs are targeted 10% lower in 2027 than 2024, material costs 8% lower, and production cost per unit 10% lower. If FY2027 revenue merely stabilises at €130 billion, the announced cost actions alone are worth several hundred basis points of margin — the arithmetic bridge to the 8–10% Cars target does not require a China recovery.
2. The capex and R&D peak has passed, and cash conversion follows. Management has stated both peaked in 2025. FY2025 PP&E investment of €5,482 million and total R&D of €9,680 million represented a combined 11.5% of revenue; H1 2026 R&D was already down 8% with the capitalisation rate rising. Once the Vans VAN.EA ramp is complete, the €347 million H1 2026 Vans cash drain reverses. Combined with roughly €10 billion of announced disposals (Athlon, Daimler Truck residual, Blacklane, COMPAS, Own Retail), industrial free cash flow could re-approach €8–9 billion by 2027–2028 against a €44–48 billion market capitalisation.
3. The non-China business is already growing. Ex-China car sales rose 2% in H1 2026 and 5% in Q1 2026. Europe was +5% and the US +15% in H1. European BEV order intake more than doubled. CLA and GLC are on three-shift production with order books filled into H2 2026. Financial Services adjusted EBIT rose 57% in H1 2026 with guidance raised. Roughly 76% of FY2025 revenue came from outside China, and that 76% is performing.
Bear case
1. China is a permanent impairment, not a cycle. Chinese revenue fell 34.7% in two years to €16.5 billion. Volumes fell 19% in FY2025 and 28% in H1 2026, and locally produced vehicles fell faster than imports — meaning the problem is product and brand competitiveness, not tariffs or logistics. The Q2 2026 impairment of €752 million reflects management's own view of "a lower future profit contribution" from the JVs. China's xEV market share is 48–53%; Mercedes-Benz's global BEV share is 9.4%. If China's premium segment settles 40% below its 2023 level, roughly €10 billion of the highest-margin revenue is gone permanently, and the mid-term target of 2 million units becomes unreachable.
2. The German cost programme may not be deliverable. The Group has explicitly disclosed that further impacts of the productivity offensive "depend on the discussions with the employee representatives", and that the measures decided so far have no significant impact on profitability or cash flow. Meanwhile 33,000 employees protested on 3 July 2026, the works council chairman has publicly rejected the 40-hour week, compulsory redundancies are contractually barred until 2034, and the last voluntary programme achieved only c. 5,500 departures — with management reported to be "not completely satisfied". The savings that bridge to 8–10% are largely unsecured.
3. The financial framework is stretched at the trough. The FY2025 payout ratio was 65.5% against a policy of roughly 40%. The Group is simultaneously paying €3.3 billion of dividends, executing a €2 billion buyback, funding €5.5 billion of PP&E, absorbing rising tariffs and raw material costs in H2 2026, and financing 40 model launches. Industrial net liquidity has already fallen €1.7 billion in H1 2026. If H2 volumes disappoint, something gives — and both S&P and DBRS already carry negative outlooks. BMW's June 2026 profit warning, cutting its margin guidance to 1–3%, is the sector's warning shot.
Catalysts and monitorables for the next 12 months
| Date / period | Catalyst | What to watch |
|---|---|---|
| 28 Oct 2026 | Q3 2026 results | Whether Cars adjusted RoS holds above 4% and whether the H2 volume ramp is visible; consensus EPS €1.36 |
| Q4 2026 | Athlon completion | Cash proceeds and the reversal of the €758 million segment impairment |
| Q4 2026 | Blacklane and COMPAS completions | Low-hundreds-of-millions profit and cash impacts each |
| Ongoing | Daimler Truck stake disposal tranches | €1.24 billion still held for sale; timing is market-dependent |
| H2 2026 | German works council negotiations | Whether working-time and compensation changes are agreed; a strike would be a first-order event |
| H2 2026 | China monthly volumes | Whether the -30% run rate stabilises; the GLC long wheelbase with L2++ is the key test product |
| H2 2026 | US ramp | MB.DRIVE ASSIST PRO US launch; whether the +15% H1 US momentum holds through the GLE/GLS changeover |
| H2 2026 | Tariff and raw material escalation | Management says it is within guidance — verify against Q3 gross margin |
| Ongoing | UK diesel appeal and damages ruling | The one function found unlawful; quantum unresolved |
| Ongoing | Antitrust proceedings | Any quantification would be new information |
| Feb 2027 | FY2026 results and FY2027 guidance | The first year in which the capex/R&D decline should be fully visible in free cash flow |
| Ongoing | Credit rating actions | S&P and DBRS negative outlooks |
| 2,027 | IFRS 18 transition | Redefinition of management-defined performance measures from 2027 — a comparability break |
| Ongoing | Buyback pace | €1.7 billion was outstanding entering 2026; €1.78 billion of treasury shares acquired in H1 |
Analyst verdict
Mercedes-Benz Group in September 2026 is a company whose operating performance has stopped deteriorating and whose valuation has not yet noticed. The FY2025 numbers were genuinely bad — EBIT down 57%, net profit down 49%, the dividend cut for a second consecutive year — but Q2 2026 marked the first quarter in this cycle in which cost action outran revenue erosion, delivering a 22% EBIT increase on a 3% revenue decline while simultaneously absorbing €704 million of China impairments. Ex-China, the business grew. Europe is flat on revenue with volumes up 5% and BEV order intake more than doubled. The US is up 15%. Financial Services had its guidance raised twice.
The market is capitalising all of this at roughly €44–48 billion against €30.4 billion of industrial net liquidity — implying an enterprise value for the operating business of perhaps €13–17 billion on €132 billion of revenue. That is a distressed multiple applied to a company with a 66.7% industrial equity ratio, a 117% pension funding ratio, a 7.5% dividend yield and a 12% total yield.
Two things justify some of that discount. China looks structurally impaired rather than cyclically weak: locally produced volumes fell faster than imports, which is a competitiveness verdict, not a tariff one. And the German cost programme — the bridge to the 8–10% Cars margin target — is explicitly unsecured, contingent on negotiations with a works council that put 33,000 people on the street in July.
The honest position is that this is a call on cost execution, not on demand. The product is working; the launch programme is on schedule; the balance sheet is unassailable. If the German negotiations conclude without a strike and capex genuinely declines from here, free cash flow re-rates hard. If they do not, the dividend is the next thing to give. Watch the works council, not the order book.
APPENDIX: DATA CONFLICTS AND LIMITATIONS
| Item | Conflict / limitation |
|---|---|
| FY2023 revenue | Originally reported €153,218m; restated to €152,390m under IAS 8 for operating-lease revenue presentation |
| FY2023 net profit | Company stated "€14.5 billion"; Simply Wall St reported €14.3 billion; a precise restated figure was not obtainable and €14,500m is used as a rounded value |
| FY2021 EBIT and net profit | €16,028m EBIT and €11,050m net profit are continuing operations; the Remuneration Report shows FY2021 Group EBIT of €29,069m including discontinued operations (Daimler Truck) |
| FY2024 industrial free cash flow | €9,152m per Fact Sheet and press release; €9,479m per the Remuneration Report comparative table (standardised for remuneration purposes) |
| FY2023 industrial free cash flow | €11.3bn per press release; €31,069m net liquidity per Fact Sheet vs "€31.7bn" per press release; €11,881m FCF per the Remuneration Report |
| Current market capitalisation | Ranges from €44.5bn (Morningstar, 31 Aug 2026) to €48.3bn (ChartMill, early Aug 2026) to c. US$52.5bn (companiesmarketcap, Aug 2026) |
| Kuwait Investment Authority stake | Variously cited at 6.84%, 6.8%, 6.19%, 5.57% and 5.3%; the company does not publish a precise figure |
| FY2025 R&D | €9,680m per company Fact Sheet; €9.5bn per a third-party summary of the Sustainability Report 2025 |
| FY2025 xEV share | 20.5% per company reporting; 23% per a third-party summary of the Sustainability Report 2025 |
| Employee headcount FY2024 | 175,264 per MacroTrends/Wikipedia citing the Annual Report 2024; Revelio Labs' independent estimate is 172,025. The 2023→2024 increase is anomalous against the surrounding trend |
| Commercial register number | HRB 19360 per the Interim Report as of 30 June 2026; the corporate website imprint cites Stuttgart commercial register no. 762873 |
| — | Patent portfolio size and grant counts; full top-10 institutional shareholder register; debt maturity ladder; MSCI and Sustainalytics ESG ratings; number of countries of operation; board member ages and educational backgrounds (except the CEO); recurring digital/subscription revenue; ROIC and cost of capital |
| — | Tesla and BYD absolute FY2025 revenue; VW Group FY2025 revenue and EBIT; battery cell supply agreements; charging network partnerships; the €2.5bn green bond; Mercedes-Benz's specific role in any end-of-life vehicle antitrust proceeding; reports that EQE and EQE SUV will be discontinued |
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View Subscription PlansExecutive Leadership
Executive Leadership Team
| Name | Portfolio | On board since | Appointed until | Notes |
|---|---|---|---|---|
Ola Källenius | Chairman (CEO) | 2015 (board), Chairman since 22 May 2019 | May 2029 | Born 11 June 1969, Västervik, Sweden; Swedish-German; Stockholm School of Economics; predecessor Dieter Zetsche; contract extended July 2023 |
Harald Wilhelm | Finance & Controlling (CFO) | 2019 | March 2027 | Prior CFO of Airbus; also a Supervisory Board member of Daimler Truck Holding AG in FY2025 |
Dr Jörg Burzer | Chief Technology Officer, Development & Procurement | 1 December 2021 | November 2029 | Assumed CTO role 1 December 2025 from Markus Schäfer; previously Production, Quality & Supply Chain Management |
Michael Schiebe | Production, Quality & Supply Chain Management | 1 December 2025 | December 2028 | Previously CEO of Mercedes-AMG GmbH and Head of the Top End Vehicle group |
Mathias Geisen | Sales & Customer Experience | 1 February 2025 | January 2028 | Previously Head of Mercedes-Benz Vans; took the portfolio 1 March 2025 from Britta Seeger |
Britta Seeger | Human Relations & Labour Director | 2017 | December 2029 | Led Marketing & Sales for eight years before moving 1 May 2025 |
Oliver Thöne | Greater China | 1 February 2025 | January 2028 | German national; succeeded Hubertus Troska |
Olaf Schick | Integrity, Governance & Sustainability | 1 October 2025 | October 2028 | Previously a board member at Continental AG responsible for finance and legal |
Directors' Remuneration
| Board member | Base salary | Fringe benefits | Annual bonus 2025 | PPSP 2021 payout | Dividend equivalents | Total (Sect. 162 AktG) | Pension service cost | Total incl. service cost |
|---|---|---|---|---|---|---|---|---|
Ola Källenius | 1,876 | 70 | 1,613 | 3,918 | 737 | 8,214 | 568 | 8,782 |
Harald Wilhelm | 959 | 43 | 825 | 1,959 | 369 | 4,083 | 289 | 4,372 |
Britta Seeger | 938 | 76 | 807 | 1,959 | 369 | 4,149 | 285 | 4,434 |
Markus Schäfer (to 30 Nov) | 860 | 130 | 739 | 0 | 369 | 4,057 | 281 | 4,338 |
Renata Jungo Brüngger (to 31 Oct) | 782 | 61 | 672 | 1,959 | 369 | 3,792 | 281 | 4,073 |
Hubertus Troska (to 31 Jul) | 547 | 300 | 471 | 1,959 | 369 | 3,646 | 281 | 3,927 |
Dr Jörg Burzer | 938 | 310 | 807 | 0 | 369 | 2,424 | 285 | 2,709 |
Oliver Thöne (from 1 Feb) | 860 | 409 | 739 | 0 | 96 | 2,104 | 185 | 2,289 |
Mathias Geisen (from 1 Feb) | 860 | 35 | 739 | 0 | 96 | 1,730 | 225 | 1,955 |
Sabine Kohleisen (to 30 Apr) | 313 | 113 | 269 | 0 | 0 | 695 | 281 | 976 |
Olaf Schick (from 1 Oct) | 234 | 10 | 201 | 0 | 0 | 445 | 41 | 486 |
Michael Schiebe (from 1 Dec) | 78 | 9 | 67 | 0 | 0 | 154 | 12 | 166 |
Directors' Remuneration (FY2021–FY2025)
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
Ola Källenius total remuneration | 4,284 | 6,581 | 12,237 | 11,918 | 8,214 |
Harald Wilhelm total remuneration | 1,928 | 2,923 | 5,944 | 5,747 | 4,083 |
Governance Detail
| Board member | Target shares | Held | % of target |
|---|---|---|---|
Ola Källenius | 75,000 | 63,750 | 85 |
Harald Wilhelm | 25,000 | 22,142 | 89 |
Britta Seeger | 20,000 | 20,000 | 100 |
Dr Jörg Burzer | 20,000 | 13,861 | 69 |
Michael Schiebe | 20,000 | 3,300 | 17 |
Mathias Geisen | 20,000 | 2,358 | 12 |
Oliver Thöne | 20,000 | 2,255 | 11 |
Olaf Schick | 20,000 | 0 | 0 |
Board of Directors
| Member | Role / external position | Elected until | Side |
|---|---|---|---|
Dr Martin Brudermüller | Chairman; Chairman of BASF SE | 2,028 | Shareholder |
Ergun Lümali | Deputy Chairman; Chairman of the Group and General Works Councils | 2,028 | Employee |
Ben van Beurden | Former CEO, Shell plc | 2,029 | Shareholder |
Liz Centoni | EVP and Chief Customer Experience Officer, Cisco; Chair of the Audit Committee and Legal Affairs Committee | 2,029 | Shareholder |
Timotheus Höttges | CEO, Deutsche Telekom AG | 2,029 | Shareholder |
Olaf Koch | Partner and MD, Zintinus GmbH; Chair of Audit and Legal Affairs Committees (per attendance table) | 2,029 | Shareholder |
Dr Doris Höpke | Senior advisor and mediator | 2,028 | Shareholder |
Stefan Pierer | Chairman of Pierer Industrie AG | 2,027 | Shareholder |
Marco Gobbetti | Executive Administrator, Aeffe S.p.A. | Re-elected April 2026 | Shareholder |
Dame Polly Courtice | Former Director, Cambridge Institute for Sustainability Leadership | Stepped down April 2026 | Shareholder |
Prof Dr Helene Svahn | Professor in Nanobiotechnology, KTH Sweden | Stepped down April 2026 | Shareholder |
Dr Katharina Beumelburg | Elected at the 2026 AGM (sustainability expertise) | 2026 onward | Shareholder |
Dr Rashmi Misra | Elected at the 2026 AGM (artificial intelligence expertise) | 2026 onward | Shareholder |
Michael Bettag, Nadine Boguslawski, Sebastian Fay, Michael Häberle, Gabriela Neher-Merkel, Michael Peters, Barbara Resch, Pia Simon, Monika Tielsch | Works council chairs, IG Metall officials, internal audit | Various to 2028 | Employee |
Major Shareholders
| Holder | Stake | Nature |
|---|---|---|
BAIC Group (Beijing Automotive Group Co., Ltd) | 9.98% of voting rights | Chinese state-owned automaker; largest single shareholder since 2019; JV partner in BBAC |
Tenaciou3 Prospect Investment Limited (Li Shufu / Geely) | 9.69% equity interest | Held since 2018 |
Kuwait Investment Authority | c. 6.8% (sources also cite 6.19%, 5.57% and 5.3%) | Sovereign wealth fund, held since 1974 |
Institutional investors (aggregate) | c. 48–53% | Per company and third-party compilations |
Private/retail shareholders | c. 23–25% | Per company shareholder structure page |
Competitive Landscape
Key Competitors
| Competitor | Primary overlap | FY2025 scale and positioning |
|---|---|---|
BMW Group | Top-End, Core, Entry cars — the closest analogue | Revenue €133.5bn (-6.3%), EBIT €10.2bn (-11.5%), 2.46m passenger cars, 154,540 employees. China sales -12.5%. FY2026 auto EBIT margin guidance cut from 4–6% to 1–3% in June 2026 |
Audi (Volkswagen Group, Brand Group Progressive) | Core and Entry cars | H1 2025 profit -37.5%. BGP operating margin was 6.0% in 2024 with limited recovery expected. Benefits from VW Group scale but bears CARIAD software costs |
Porsche AG | Top-End sports and luxury | Revenue €32.2bn (-11.7%); automotive operating profit collapsed to €90m from €5,286m on c. €3.9bn of realignment charges; automotive RoS 0.3% versus 14.5% in 2024; deliveries -10.1% to 279,449; Taycan deliveries -22%; c. 3,900 job reductions |
Volkswagen Group | Group-level scale comparator | Net profit -44% to €6.9bn in 2025; plans to cut 50,000 German jobs by 2030 (19,000 in 2026); FY2026 operating margin guided at 4–4.5% |
Tesla | Electric premium, especially US and Europe | — |
BYD | China premium/mass-premium crossover; increasingly Europe | Revenue +3.5% in 2025; net earnings -19.0%; net margin 4.1% (2024: 5.2%); automotive segment 80.7% of revenue with 20.5% gross margin. Now ahead of Tesla on net earnings |
Li Auto, NIO, XPeng, AITO/Seres, Xiaomi | Chinese premium NEV insurgents | The "new market participants" the Annual Report 2025 explicitly blames for structural market shifts in China |
Lexus (Toyota) | Global premium, strong US and hybrid | Benefits from hybrid mix in a market where xEV share stalled at c. 9% in the US |
Genesis (Hyundai) | US and Korean premium | Growing US share; low-cost engineering base |
Volvo Cars / Polestar (Geely) | European premium EV | Shares an ultimate anchor shareholder with Mercedes-Benz via Li Shufu |
Land Rover (JLR) | Luxury SUV, G-Class and GLS overlap | — |
Cadillac (GM) | US luxury | GM reported a loss in 2025 per CleanTechnica's cross-manufacturer comparison |
Ford Pro / Stellantis Pro One / Renault Trucks (Vans) | Commercial van competition | Ford, Stellantis and Renault all reported losses in 2025 |
Peer Comparison FY2025
| Metric (FY2025) | Mercedes-Benz Group | BMW Group | Porsche AG | Volkswagen Group |
|---|---|---|---|---|
Revenue (EUR Bn) | 132.2 | 133.5 | 32.2 | — |
Revenue change YoY (%) | -9.2 | -6.3 | -11.7 | — |
EBIT / operating profit (EUR Bn) | 5.82 | 10.2 | 0.41 | — |
EBIT margin (%) | 4.4 | 7.6 | 1.3 | — |
Adjusted EBIT margin (%) | 6.2 | — | — | — |
Net profit (EUR Bn) | 5.33 | — | — | 6.9 |
Net profit change YoY (%) | -48.8 | -3.0 | — | -44.0 |
Vehicle sales (million units) | 2.16 | 2.46 | 0.28 | — |
Employees | 164,120 | 154,540 | — | — |
R&D expenditure (EUR Bn) | 9.68 | — | — | — |
R&D intensity (%) | 7.3 | — | — | — |
Recent Developments
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