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METSÄ GROUP (METSÄ WOOD)

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METSÄ GROUP (METSÄ WOOD) - Manufacturing & Construction showcase

Year Founded & Workforce

1934

9,300 Employees

Industry

Manufacturing & Construction

Services

Ketro LVL S-beamKetro LVL Q-panel and L-panelKetro LVL T-studKetro LVL Weather guard
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METSÄ GROUP (METSÄ WOOD) Overview

Company Headquarters: Finland

Founded:1934

Workforce: ~ 9,300

Company Working: Metsä Group is one of the leaders in producing sustainable bioeconomic products using renewable wood from forests. The company focuses on supplying wood products, pulp, fresh fiber paperboards, tissues, and cooking papers. Metsä Woods is a subsidiary of Metsä Group that produces LVL, birch and spruce plywood, timber, and engineered wood products. LVL sustainable products are offered under the Ketro LVL product category of Metsä Woods. It offers its wood products for applications in construction, industries, and distribution. It has eight production units and provides its products to customers across 30 countries globally.

MetsäBoard, Metsä Fibre, and Metsä Tissue are some of the brands of the group company, through which the company offers its products.

Strategy

Metsä Group strategizes to grow through industrial efficiency. The company focuses on industrial-scale production and sales of premium quality engineered wood products that are reliable and high-quality. It also aims to ensure sustainability by using renewable raw materials and recyclable products. The company also focuses on planting forests, expanding its industrial operations, and contributing to the shift from fossil fuels to renewables.

Company Snapshot

$5,182.9M

Revenue

9,300

Employees

1934

Founded

Finland

Headquarters

SWOT Analysis

Strengths

  • Broad product range and services
  • Strong presence in Europe

Weaknesses

  • Lack of presence in emerging markets
  • Dependence on Europe for revenue generation

Opportunities

  • Opportunities for growth in the Americas
  • Scope for expansion through mergers and acquisitions

Threats

  • Fluctuating raw material prices
  • Stringent government regulations regarding the environment

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Key Developments

DateApproachDevelopment
–ExpansionMetsä Wood invested and began testing on the 65,000-cubic-metre Kerto LVL line at its Punkaharju mill. This helped increase the mill's production of Kerto LVL by about 50 percent.
–ExpansionMetsä Wood built a new Kerto LVL production line, with an annual capacity of 65,000 cubic meters, at its Punkaharju mill. The value of the investment was approximately EUR 52 million (USD 58 million).
–ExpansionMetsä Wood launched the innovative L-panel as part of its LVL product range. The L-panel is suitable for a wide variety of applications, from wall and ceiling panels to door blanks and window frames. It can also be easily customized and further expanded to build wooden structures.

Product Offering

  • METSÄ GROUP (METSÄ WOOD)
    • Ketro LVL S-beam
    • Ketro LVL Q-panel and L-panel
    • Ketro LVL T-stud
    • Ketro LVL Weather guard

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: SBU breakup-0 rose from USD 5,182.9 Mn in 2016 to USD 6,352.5 Mn in 2018.
METSÄ GROUP (METSÄ WOOD) — By Business Segment
Series (USD Mn)201620172018
SBU breakup-05,182.95,6086,352.5

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