Micron Technology Inc. (Micron) Overview
Company Headquarters: US
Founded: 1978
Workforce: ~ 36,000
Company Overview: Micron Technology Inc. (Micron) is a memory and storage solutions provider. The company offers a broad portfolio of high-performance memory and storage technologies, such as DRAM, NAND, NOR Flash, and 3D XPoint memory. It operates in four segments, namely compute and networking business unit (CNBU), mobile business unit (MBU), storage business unit (SBU), embedded business unit (EBU) and others. The CNBU segment includes memory products and solutions sold in the cloud server, enterprise, client, graphics, and networking markets. The MBU segment includes memory products used in smartphone and other mobile-device markets, including discrete DRAM, discrete NAND, and managed NAND. SBU includes SSDs and component-level solutions used in the enterprise and cloud, client, consumer, and discrete storage markets. EBU includes memory and storage products which include discrete DRAM, discrete NAND, managed NAND, and NOR used in automotive, industrial, and consumer markets. The company promotes its product via its own sales force, independent sales representatives, distributors, and e-retailers to OEMs around the world. The company offers semiconductor memory and storage products under Micron, Crucial, and Ballistix brand names. The company has a wide geographic presence in North America, Europe, Asia-Pacific, and rest of the world.
Strategy
Micron focuses on research and development to offer a diversified product portfolio of semiconductor-based memory and storage solutions. This helps the company to launch new products with enhanced capabilities to retain its customers and maintain its leadership position as a developer and manufacturer of DRAM, NAND, NOR, and other memory technologies used to aid deep learning technologies.
