Mixpanel Overview
Company Headquarter: US
Founded: 2009
Workforce: Approx. 200
Company Working: Mixpanel provides businesses with advanced analytics software for mobile and web applications. Mixpanel offers a solution that scales customer products and ingests user data and queries in real time. Mixpanel handles data from end-to-end. The company lets businesses take data-driven actions and provides identity mapping in products. Mixpanel also provides solutions to build better products, improve marketing by engaging customers, and offer analytics and support for customers. The company use features like engagement, funnels, people, and retention to increase deep user understanding for businesses. For marketing, Mixpanel provides features like automatic insights, mobile A/b testing, and messages. The company has over 20,000 customers and has worked with 14% of Fortune 500 companies to help them build a better product. Mixpanel has its offices in San Francisco, New York, Seattle, Salt Lake City, and London.
Strategy
Mixpanel uses organic growth approach as its market strategy. The company engages in monthly product developments and feature addition based on changing customer needs. Mixpanel releases an annual report containing metrics data of the users based on their routine activities. This helps Mixpanel’s clients in understanding their users and developing marketing strategy accordingly. With this strategic move, the company is focusing on customer satisfaction which further helps in long-term retention of their customer base. This also helps them in gaining new customers based on word of mouth promotion activities. Mixpanel platform is provided on a paid basis as unlike its competitors like Google Analytics, Mixpanel focusses on providing qualitative analytics which are easier to understand for companies and which ease up the process of product development. Mixpanel targets all sizes of organizations. Mixpanel also provides integrations with its platform by partnering with giants like Salesforce, Marketo, and Zendesk among others to provide features with their platform which these companies can offer. This strategy is built to increase the reach of Mixpanel across various industry verticals.
