Modern Times Group (MTG)

Modern Times Group (MTG) Overview

Company Headquarters: Stockholm, Sweden

Founded: 1987

Workforce: ~1,247

Company Working: Modern Times Group (MTG) is a Sweden-based entertainment company. Gaming and Esports are the two business segments of the company. ESL, Dreamhack, and MTG VC-fund investments in e-sport-related businesses make up the esports category. The Company runs grassroots amateur cups, leagues, festivals, and national and international competitions through ESL and Dreamhack. The firms that InnoGames, Kongregate, and MTG VC-fund invest in are included in the gaming section. InnoGames is the publisher of mobile and online games. The full portfolio of InnoGames includes several mobile games that are currently being developed as well as seven live mobile games. With a focus on the free-to-play market, InnoGames offers gamers a cross-platform gaming experience across PCs and mobile devices. Kongregate is a mobile game publisher and developer. The Company operates worldwide.

Strategy

Modern Times Group (MTG) is a leading international entertainment group. The company is known for its involvement in the sports technology market, which includes the development of innovative solutions for sports data analysis, broadcasting, and fan engagement. MTG's strategy involves expanding its reach in the sports industry by investing in cutting-edge technology and partnering with sports organizations and teams to provide a more immersive and engaging experience for fans. The company's overarching objective is to create a more robust and diversified gaming and entertainment sector by leveraging its expertise in sports technology and other areas.

Company Snapshot

$454.61M

Revenue

1,247

Employees

1987

Founded

Stockholm, Sweden

Headquarters

SWOT Analysis

Strengths

Strong geographic presence
The company reported improved operational efficiency in FY2021

Weaknesses

Decline in revenue
Increase in accounts receivables

Opportunities

Global Telecommunication Industry
Global Games Software Industry

Threats

Technological changes
Intense competition
Foreign Exchange Risks

Key Developments

Date	Approach	Development
July 2022	Acquisition	Kongregate, a subsidiary of Modern Times Group, acquired Chilean development studio Gamaga. By acquiring this company, Kongregate is accelerating its strategy as an NFT gaming pioneer and building upon an already well-established relationship with a partner in the NFT and blockchain gaming space.
July 2021	Acquisition	Modern Times Group MTG acquired PlaySimple. PlaySimple is a rapidly growing, highly profitable business and one of the global leaders in the attractive mobile word games genre. With the acquisition of PlaySimple, MTG continues to build up a diversified gaming vertical with high-quality gaming companies that support MTG's strategy of organic growth and strategic M&A to create value.
April 2021	Partnership Extension	ESL Gaming, a subsidiary of MTG, has revealed the extension of its enduring partnership with Intel, resulting in the largest esports deal to date. Over a period of three years, which includes IEM Katowice 2025, both brands will invest more than USD 100 million in the esports industry. This marks a 20-year collaboration between Intel and ESL.
March 2021	Acquisition	Modern Times Group MTG acquired Ninja Kiwi Ltd. Obtaining Ninja Kiwi is a significant milestone in MTG's pursuit of both organic and acquisitive growth. This move aligns with the company's overarching strategy to expand its diverse gaming sector and strengthen GamingCo.
January 2021	Collaboration	MTG's ESL Gaming has formed a two-year collaboration with Blizzard Entertainment, to manage the esports ecosystem for the popular game title Hearthstone. This partnership will have a significant effect on major Hearthstone tournaments, including the Grandmasters and the Hearthstone Masters Tours, with a total prize pool of 3,000,000 USD per calendar year.

Product Offering

Modern Times Group (MTG)
- Sports Technology Market

Financial Performance

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