MoEngage Overview
Company Headquarter: US
Founded: 2014
Workforce: 50-200
Company Working: MoEngage provides an intelligent marketing crowd built for a mobile-first world. Companies use MoEngage cloud platform to proactively engage customers on the right channels at the right time. MoEngage provides its clients with channels like push notifications, e-mail campaigns, in-app native, and web push to orchestrate their marketing campaigns. MoEngage also provides companies with platforms, marketing flow platform, powerful machine learning engine for customer engagement, and dynamic product messaging to engage with customers and increase customer retention. MoEngage has its geographical presence spread across Asia, Europe, and the US. MoEngage works with fortune 500 businesses like Samsung, Deutsche Telekom, Hearst, Prudential, Vodafone and has also worked with internet-first companies like Flipkart Group, Tokopedia, Traveloka, Gaana, and Oyo. MoEngage analyses 200+ million users and 10+ billion transactions in a month.
Strategy
MoEngage uses an organic approach for its growth as its market strategy. MoEngage focusses on developing and releasing new products as per changing customer needs to increase its market reach. MoEngage’s strategy is to work towards increasing the adoption of AI-driven engagement in mobile marketing solutions. MoEngage has also worked towards developing products to bring real-time query handling in mobile marketing and analytics. MoEngage targets the real-time messaging application of app analytics through the development of Dynamic Product Messaging.
