Molson Coors Beverage Company

Molson Coors Beverage Company Overview

Company Headquarters: Illinois, US

Founded: 2005

Workforce: ~ 16,600

Company Working: Molson Coors Beverage Company, is primarily a holding company that is engaged in manufacturing, packaging, and selling malt beverage products, such as beer, cider, ales, stouts, and lager. The company has a presence across US, Canada, and UK. The company sales it's products under the name of Molson Canadian, Coors Light, Miller Lite, Blue Moon Belgian White, Carling, and Staropramen to Coors Banquet, Leinenkugel’s Summer Shandy, Blue Moon LightSky, Vizzy, Creemore Springs, Hop Valley and more. The business segment under which the company operates is Americas, and EMEA & APAC. The Americas segment develops, marketing, and sells the brands and other owned and licensed brands in the U.S., Canada, and various countries in the Caribbean, Latin, and South America. The company currently operates nine craft breweries, nine primary breweries, and two container operations. The EMEA&APAC segment is also engaged in the production, marketing, and sales of various brands in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the U.K., various other European countries, and certain countries within the Asia Pacific and Middle East, and Africa. This segment currently operates eleven primary breweries, six craft breweries, and one cidery.

Strategy

Molson Coors Beverage Company is focused on improving the performance of the iconic brands that will assist the brand performance and position for sustainable growth. The company is also increasing the investments in various marketing activities, with the focuse on new legal age drinkers, by operating the marketing campaigns, promotional acitivties and by lauching new innovative brands products to attract legal age drinkers. The company will also raise the investments in premium, the fastest-growing area of the beer industry, with added investment in existing brands, innovations, and possibly through bolt-on acquisitions where appropriate. Investment to improve digital capabilities, expand data resources, and build out innovation systems, which will enable perfect marketing and improve e-commerce abilities.

Company Snapshot

$9,654M

Revenue

16,600

Employees

2005

Founded

Illinois, US

Headquarters

SWOT Analysis

Strengths

The brand has a significant presence in countries like Americas and EMEA & APAC
The company manufactures malt beverage products, such as beer, cider, ales, stouts, and lager.

Weaknesses

The product developed by the company is highly successful when it comes to its sales but what company lacks is its positioning and unique selling, which is not up to the mark as compared to the potential competitors.

Opportunities

Creating more strategic alliances with other companies reduces risk as they move into foreign operations.
The company can develop new innovative products or include a production line of Organic Beer, Gluten free beer, or move into the higher priced market of beers.

Threats

Economic recession in the US increases the sales of beer at first, but as the recession continues over a longer period of time, it may cause sales to decrease.
A negative perception that beer is not as healthy as other alcoholic beverages such as wine.

Key Developments

Date	Approach	Development
December 2022	Investment	Molson Coors had invested USD 60 million in its Canadian breweries' capacity to produce a variety of malt and spirits-based beverages. The enhancements come as Molson Coors’ hard seltzer portfolio continues to grow share across the country, and the investment represents the company’s commitment to best-in-class brewing capabilities worldwide. Alongside their current brewing operations, the breweries are now producing malt and spirits-based beverages, which include brands like Vizzy Hard Seltzer and Coors Seltzer. Both breweries are now live with new production lines that will unlock thousands of additional hectoliters of production each year.

Product Offering

Molson Coors Beverage Company
- Beer

Financial Performance

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