Molson Coors Beverage Company Overview
Company Headquarters: Illinois, US
Founded: 2005
Workforce: ~ 16,600
Company Working: Molson Coors Beverage Company, is primarily a holding company that is engaged in manufacturing, packaging, and selling malt beverage products, such as beer, cider, ales, stouts, and lager. The company has a presence across US, Canada, and UK. The company sales it's products under the name of Molson Canadian, Coors Light, Miller Lite, Blue Moon Belgian White, Carling, and Staropramen to Coors Banquet, Leinenkugel’s Summer Shandy, Blue Moon LightSky, Vizzy, Creemore Springs, Hop Valley and more. The business segment under which the company operates is Americas, and EMEA & APAC. The Americas segment develops, marketing, and sells the brands and other owned and licensed brands in the U.S., Canada, and various countries in the Caribbean, Latin, and South America. The company currently operates nine craft breweries, nine primary breweries, and two container operations. The EMEA&APAC segment is also engaged in the production, marketing, and sales of various brands in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the U.K., various other European countries, and certain countries within the Asia Pacific and Middle East, and Africa. This segment currently operates eleven primary breweries, six craft breweries, and one cidery.
Strategy
Molson Coors Beverage Company is focused on improving the performance of the iconic brands that will assist the brand performance and position for sustainable growth. The company is also increasing the investments in various marketing activities, with the focuse on new legal age drinkers, by operating the marketing campaigns, promotional acitivties and by lauching new innovative brands products to attract legal age drinkers. The company will also raise the investments in premium, the fastest-growing area of the beer industry, with added investment in existing brands, innovations, and possibly through bolt-on acquisitions where appropriate. Investment to improve digital capabilities, expand data resources, and build out innovation systems, which will enable perfect marketing and improve e-commerce abilities.
