Motul

Motul Overview

Company Headquarters: Paris, France

Founded: 1853

Workforce: ~350

Motul, a French company, specializes in the manufacturing and marketing of performance products for the automotive and machinery industries. The company offers automotive coolants in the global market through its manufacturing & distribution operations across the countries in the Americas, Europe, and Asia-Pacific. These coolants are available in two forms: already mixed (known as "ready to use") and concentrates (which will need to be diluted with water before use). This line of products offers different technologies, from conventional or classic technology to hybrid and OAT (Organic Acid Technology) for fulfilling most of the OEMs’ requirements. The company has operations and presence in over 160 countries across the globe.

Motul also has strong technical agreements and cooperation with some of the world’s leading OEMs, including Honda HRC, Suzuki, MV Augusta, Aprilia, Toyota, Nissan Nismo, and Subaru.

Strategy

Motul is also engaged in the trading business which has helped it grow throughout North America and Europe. The company is focused on product innovation, collaborating with leading OEMs, and establishing strategic cooperative relationships with overseas customers.

Company Snapshot

350

Employees

1853

Founded

Paris, France

Headquarters

SWOT Analysis

Strengths

Established global reach
Strategic partnership with OEMs

Weaknesses

Raw material sourcing and agreement with suppliers

Opportunities

Lucrative markets in Asia-Pacific and the Middle East

Threats

High competition

Product Offering

Motul
- Passenger Car and Heavy-Duty Products

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