National Instruments Corporation

National Instruments Corporation Overview

Company Headquarters: US

Founded: 1976

Workforce: ~7,410

Company Working: National Instruments Corporation (NI) designs, manufactures, and sells application software and modular, multifunction hardware to users for the creation of measurement, automation, and embedded systems. The company offers hardware maintenance services such as system configuration and deployment, calibration, warranty, and repair. It also offers software maintenance services such as software services for end-users and volume licensing for account-level services. The company caters to the automotive, aerospace, manufacturing, government and defense, medical research and pharmaceutical, education, power and energy, semiconductors and telecommunications industry verticals. NI also offers an education platform which combines software, hardware, and courseware designed to create engaging, and learning experiences. Geographically, the company classifies operates in the Americas, Europe, Asia-Pacific, the Middle East, and Africa.

Strategy

NI follows an organic strategy as a part of its market growth. The company combines its core technology of custom ASICs in its architecture to develop superior products, which helps the company gain a competitive advantage over other players in the market. It also focuses on innovation to provide modular and integrated products throughout its sales and support network. The company emphasizes maintaining strategic partnerships and collaborations with technology-based companies to enhance its solution offerings.

Company Snapshot

$1.2M

Revenue

7,410

Employees

1976

Founded

US

Headquarters

SWOT Analysis

Strengths

Highly skilled workforce
Extensive R&D
Technologically upgraded products
Emphasis on product development
Strong brand image
High research and development capabilities

Weaknesses

Ineffective financial planning
Low profitability ratio
Unstable financial performance
Limited product portfolio

Opportunities

Low inflation rate
New environmental policies
Expansion into untapped market
Favorable government policies

Threats

Intense competition
Rising counterfeit products
Stringent government regulations
Changing consumer market
Dynamic market of raw material suppliers

Key Developments

Date	Approach	Development
October 2016	Collaboration	NI collaborated with SparkCognition and IBM for the Industrial Internet Consortium (IIC) test bed for condition monitoring and predictive maintenance. The collaboration delivered better methods to manage and extend the life of aging assets in heavy machinery, power generation, process manufacturing, and other industry verticals.
February 2018	Product Launch	NI launched the new CompactRIO Controllers that include NI-DAQmx and Time Sensitive Networking (TSN). These controllers offer deterministic communication and synchronized measurements across standard Ethernet networks to increase performance and help improve productivity in addition to flexibility.

Product Offering

National Instruments Corporation
- Industrial Controllers
- PXI Express Embedded Controllers
- CompactRIO Controller
- CompactDAQ Controller

Financial Performance

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