National Instruments Corporation Overview
Company Headquarters: US
Founded: 1976
Workforce: ~7,410
Company Working: National Instruments Corporation (NI) designs, manufactures, and sells application software and modular, multifunction hardware to users for the creation of measurement, automation, and embedded systems. The company offers hardware maintenance services such as system configuration and deployment, calibration, warranty, and repair. It also offers software maintenance services such as software services for end-users and volume licensing for account-level services. The company caters to the automotive, aerospace, manufacturing, government and defense, medical research and pharmaceutical, education, power and energy, semiconductors and telecommunications industry verticals. NI also offers an education platform which combines software, hardware, and courseware designed to create engaging, and learning experiences. Geographically, the company classifies operates in the Americas, Europe, Asia-Pacific, the Middle East, and Africa.
Strategy
NI follows an organic strategy as a part of its market growth. The company combines its core technology of custom ASICs in its architecture to develop superior products, which helps the company gain a competitive advantage over other players in the market. It also focuses on innovation to provide modular and integrated products throughout its sales and support network. The company emphasizes maintaining strategic partnerships and collaborations with technology-based companies to enhance its solution offerings.
