Natrol, LLC Overview
Company Headquarters: California, US
Founded: 1980
Workforce: NA
Company Working: Natrol, LLC is a manufacturer and supplier of dietary supplements such as vitamins and minerals. The company offers supplements to improve the beauty, sleep, mood, and cognitive health of consumers. It operates as a subsidiary of Aurobindo Pharma Limited under its formulations business segment. Natrol, LLC operates in more than 60 countries with a strong distribution network in the Americas, Asia-Pacific, and Europe. The company distributes its products through supermarkets, drugstores, health food stores, and mass-market retailers.
Strategy
Natrol, LLC is focused on differentiating its brand identity from its competitors by developing and offering innovative and high-quality products aimed at improving the health and beauty of consumers. To maintain its market position, the company focuses on R&D to offer new products and maintain product quality by implementing continuous product ingredient testing. The company maintains agility in its distribution operations and works closely with distribution partners to ensure continuous supply of products.
