New Hope Group

New Hope Group Overview

Company Headquarter: Beijing, China

Founded: 1982

Company Working: New Hope Group is a privately-held company, engaged in the manufacture and sale of agriculture, animal husbandry, dairy products, chemical products. The company specializes in food processing, modern agriculture. New Hope Group has grown its operations into livestock breeding, animal feed, meat processing and many more. The company has strong presence in China and 20 other countries which include Vietnam, the Philippines, Bangladesh, Indonesia, Cambodia, Sri Lanka, Singapore and Egypt. The company has production capacity of 20 million tons of animal feed in a year.

Strategy

The company offers a wide variety of animal feed products and the company is continuously emphasizing to introduce new products. The company is highly focusing into increasing their geographical presence and the company is investing in the developing economies to enhance the overall volume sales of animal feed. Moreover, the company is focusing into the mergers & acquisitions activity to increase the product portfolio to upsurge the overall customer base of the company.

Company Snapshot

1982

Founded

SWOT Analysis

Strengths

The company offers high production capacity in the southeast Asia
Strong presence of the company in the developing nations of Asia Pacific region such as China, India, and Indonesia

Weaknesses

The company does not have presence in the developed economies of Europe and North America

Opportunities

The company can penetrate the market in the developed economies by acquiring local & unorganized players

Threats

Markets within which it operates are highly competitive

Key Developments

Date	Approach	Development
Mar-2018	Expansion	The company has expanded the production capacity of animal feed in Egypt. The company has invested approximately USD 15.8 million to increase the production capacity of animal feed products.
December-2017	Acquisition	The company acquired Australian pet food manufacturers in Australia to increase its geographical presence in Australia & New Zealand.
March-2013	Expansion	The company has expanded its production capacity of animal feed in Kolkata, India. The company has set up its production capacity of animal feed in India to cater the high demand for animal feed products.

Product Offering

New Hope Group
- Animal Feed

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