Nikon Corporation Overview
Company Headquarters: Japan
Founded:1917
Workforce: ~21,029
Company Working: Nikon Corporation (Nikon), develops, manufactures, designs and sells various optical instruments globally. The company operates through precision equipment, imaging products, healthcare, and industrial metrology segments. The precision equipment segment covers products and services related to liquid crystal display steppers and integrated circuit (ICs). Similarly, the imaging products segment produces imaging products such as digital cameras, lens, and interchangeable lens. The healthcare segment provides measuring, instruments, microscopes and inspection instruments. The industrial metrology and others segment offer, semiconductor lithography systems, glass, ophthalmic lenses, multi-turn absolute encoder and customized products.
Strategy
The company focuses on mid-range and high-end products to increase its sales for present and forecast period. Additionally, the company also aims to invest in research and development for technological advancement and strengthen its product portfolio. Similarly, the company also focuses on the consumer requirement to increase its sales by providing customization to strengthen their relationship with the core customers. Moreover, the company also focuses on strategic alliance and collaboration to increase its sales in untapped market.
