Nintendo Co., Ltd Overview
Company Headquarters: Kyoto, Japan
Workforce: ~5,944
Founded: 1889
Company Working: Nintendo Co., Ltd (Nintendo) is a Japanese multinational consumer electronics and video game company and is also one of the world's largest in-home entertainment business. Nintendo Co., Ltd (Nintendo) operates in 25 subsidiaries, which are primarily engaged in the development, manufacture, and sale of entertainment products. The company’s goal is to constantly redefine entertainment by offering unique and innovative products. Nintendo’s major products are categorized into computer-enhanced dedicated video game platforms, playing cards, Karuta, and other products. Its most selling video games include Nintendo Entertainment System, Nintendo 64, Nintendo DSi, Nintendo 3DS, and Wii, among others.
Over the years, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units. It operates globally in the UK, France, Italy, Germany, and Spain, among others.
Strategy
Nintendo strives to create new forms of entertainment while maintaining a robust business structure. The company emphasizes on providing users with new forms of entertainment all around the world. It aims to improve its corporate value by sustaining robust growth and increasing profit. Furthermore, it aims at expanding business in mobile gaming by creating opportunities for consumers to encounter Nintendo IP through smart devices.
