NITTO DENKO CORPORATION Overview
Company Headquarters: Japan
Founded: 1918
Workforce: ~ 28,751
Company Working: Nitto Denko Corporation (Nitto Denko) offers a wide range of products, globally. It operates through four business segments, namely, industrial tape, optronics, life science, and others. The company offers adhesive tapes under its industrial tape segment. Double-sided tape, protective surface film, masking tape, membrane products, gasket materials, flexible printed circuit board, packaging tape, and fluoroplastic sheets are some of the other essential products offered by the company. It offers its products for applications in various industries, including healthcare, retail, transportation, electronics, housing, infrastructure, and consumer goods.
Nitto Denko has a presence in nearly 28 countries across the world, including the US, the UK, Brazil, Mexico, Belgium, Russia, Germany, China, South Korea, Japan, Singapore, Indonesia, France, Italy, Spain, Vietnam, and India. Hydranautics, Inc., Nitto Denko America, Inc., Nitto Belgium NV, Nitto Medical Corp, and Nitto Denko India Private Limited are some of its subsidiaries.
Strategy
Nitto Denko pursues the strategy of expansion, partnership, and product diversification. They believe in joint investments and focus on R&D projects as a critical strategy to meet the growing demand of consumers. For instance, in 2019, the R&D investment increased by nearly 5.5% as compared to 2018, with an investment of USD 311.1 million in 2019. The company also concentrates on streamlining inventories and product enhancement to strengthen its operational capabilities in the global market. It also aims at providing differentiated products and services to the customers by integrating the latest technologies into the existing products.
