Niu International

Niu International Overview

Company Headquarters: China

Founded: 2014

Workforce: NA

Company Working:

Niu International designs, manufactures, and sells high-performance electric scooters. It offers electric scooters under three categories, namely N, M, and U. Furthermore, the company sells spare parts and offers after-sale services through retail dealers as well as overseas operations and independent distributors.

It has sales offices located in Germany, the UK, France, Belgium, Austria, Italy, Finland, Sweden, India, Vietnam, and Malaysia.

Strategy

Niu International is focusing on developing sustainable energy sources. It actively seeks growth opportunities by continuously investing in research and development to upgrade its technology and expand its production capacity. This will help the company to maintain its leading position in the energy vehicle industry. It is emphasizing on product development and expanding its product portfolio. For instance, in June 2018, Niu International launched two new electric scooters named the NGT and M+, which offer an improved powertrain, wide riding distance, and long battery life.

Company Snapshot

$113.9M

Revenue

2014

Founded

China

Headquarters

SWOT Analysis

Strengths

Wide supply chain and distribution network
High focus on research and development

Weaknesses

Limited presence in the Middle East & Africa

Opportunities

Expansion in untappedregions
Scope for development of electric scooters used for parcel delivery
Strategic mergers and acquisitions

Threats

Currency exchange rate risks
Fluctuating raw material costs

Product Offering

Niu International
- NGT
- M+
- N-Series
- M-Series
- U-Se

Financial Performance

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