Novotech Nutraceuticals, Inc.

Novotech Nutraceuticals, Inc. Overview

Company Headquarters: California, US

Founded: 2007

Workforce: ~100

Company Working: Novotech Nutraceuticals, Inc. is one of the cGMP manufacturers with a portfolio of more than 75 types of chelated minerals, non-acidic Vitamin C powders, and Omega-3 with ALA, DHA, and EPA. The Omega-3 powder offered by the company has been sourced from algae, flaxseeds, along with fish. The chelated vitamin C powder is offered by Novotech Nutraceuticals, Inc. under the brand name Nutra-C in the US. Novotech Nutraceuticals, Inc. offers chelated minerals under the brand name NovoMin. The company manufactures a unique range of pure and the best quality chelated minerals with its patented production process. The company is a cGMP-certified manufacturer and has also got approvals from the FDA (The Food and Drug Administration) for various ingredients regarding functional products and high-quality ingredients for a range of applications in food, beverages, and nutraceuticals industries for the production of dietary supplements. The company has various US patents and provides ingredients for pharmaceutical, food, animal feed, and human nutrition sectors. Novotech Nutraceuticals, Inc. is one of the fast-paced enterprises having operations in more than 43 nations. The company offers the finest products with supreme quality, as per the customized demand of the consumers. Moreover, the company has a strong network of distributors across the globe.

Strategy

Innovation, integrity, accountability, and the pursuit of excellence in everything are the major core values at which the company Novotech Nutraceuticals, Inc. works. The company has a fully integrated and strong position in the market owing to its unique footprint. Novotech Nutraceuticals, Inc. is aiming to consistently surpass the global market for chelated minerals. Under the NovoMin brand, the company offers complete organic chelated minerals for nutrition which are calcium, cobalt, Iron, manganese, potassium, zinc, selenium, boron, chromium, copper, magnesium, and molybdenum. The products offered by Novotech Nutraceuticals, Inc. are free flowing as they do not have additives, excipients, or fillers. Apart from that, the company also provides customized solutions in accordance with the demand of the potential buyers to meet their mineral requirements for the production of various products. The above-mentioned factors can conclude that the company is strategized its business based on the offering of the best quality ingredients and solutions to meet the consumers’ expectations. Apart from that, Novotech Nutraceuticals, Inc. also takes assistance from 3rd party laboratories to ensure the quality of products.

Company Snapshot

100

Employees

2007

Founded

California, US

Headquarters

SWOT Analysis

Strengths

The company has a wider range of ingredients that includes, vitamins, minerals
The company has also got various quality certifications from various regulator bodies such as NSF, GMP, FDA, USA, Kosher, Halal, CMTC, Food Registration, and State of CA
The company also offers customized products for several applications
The company has two major well-recognized brands for chelated minerals
The diversified products of the company have 75 types of chelated minerals and other products

Weaknesses

Less awareness regarding the brand in the emerging economies
Strong Competition from big players

Opportunities

Introduction more products associated with vitamins and minerals can create a major growth prospect for the company
Focus on the development of new products to support the improvements in efficiencies of the vitamins market
Expansion of the vitamins & minerals market in the developing regions
Focus on the development of new products to support the improvements in efficiencies of the chelated minerals market
Expansion of the chelated minerals market in the developing regions

Threats

Increasing occurrence of local & small players associated with vitamins and minerals around the world
High rate of fluctuation of prices owing to the ongoing war between Russia & Ukraine along with the incidence of the COVID
Local & regional manufacturers of chelated and specialty minerals across the globe
High rate of fluctuation of prices owing to COVID-19

Product Offering

Novotech Nutraceuticals, Inc.
- Vitamins & Minerals
- Chelated Minerals

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