NOW HEALTH GROUP, INC.

NOW HEALTH GROUP, INC. Overview

Company Headquarters: Illinois, US

Founded: 1968

Workforce: ~838

Company Working: NOW Health Group, Inc. (NOW Health Group) is a producer and distributor of dietary supplements, health foods, and sports nutrition and personal care products. The company has classified its product portfolio into six categories—supplements, beauty and health, essential oils, sports nutrition, natural foods, and pet health. Cocoa nibs are sold through the natural foods segment of the company. NOW Health Group operates through two manufacturing facilities in Bloomingdale, Illinois, and Sparks, Nevada, in the US. The facility in Illinois has four laboratories, including physical, micro, cosmetic, and food testing facilities. The company’s manufacturing facility in Illinois is equipped with a thermostatically controlled, space maximizing warehouse, precision inspired operations, and temperature-sensitive storage and refrigeration facilities. The company also operates a 263,000 sq. ft Bloomingdale manufacturing and distribution plant and 200,000 sq. ft distribution facility in Roselle, Illinois.

Strategy

NOW Health Group is inclined toward product development and increasing distribution across North America. The company emphasizes strong vendor management and strategic partnerships to strengthen its position in the global cocoa nibs market. Additionally, significant investments in new factory premises and major upgrades to machinery capability and capacity are part of the company’s growth strategies. It is expected that the company would increase its employee strength for overall business development and conduct promotional activities to increase brand awareness during the forecast period.

Company Snapshot

838

Employees

1968

Founded

Illinois, US

Headquarters

SWOT Analysis

Strengths

Broad product portfolio
Focus on quality and product safety

Weaknesses

Limited geographic presence
High product recall

Opportunities

Increase in consumer spending in Asia-Pacific
Media promotions

Threats

Rising counterfeit goods market
Increasing labor costs in the US
intense market competition

Key Developments

Date	Approach	Development
March 2017	Expansion	NOW Health Group opened a state-of-the-art distribution facility in Roselle, Illinois, US. This initiative has increased the company’s distribution across North America.

Product Offering

NOW HEALTH GROUP, INC.
- Cacao Nibs, Organic & Raw

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