Nufarm Overview
Company Headquarters: Melbourne, Victoria, Australia
Founded: 1956
Workforce: 3,400
Company Working: Nufarm is an agricultural chemical company that produces pesticides. It holds more than 2,100 product registrations and markets products in more than 100 countries around the world. The company manufactures phenoxies, a class of herbicides that controls and eradicates broadleaf weeds. It has manufacturing units in Australia, the UK, Austria, and the Netherlands.
Strategy
Nufarm offers quality products to increase its share in the pesticides industry. The company is focusing on technological advancements and creative marketing activities to maintain its position in the market. It is likely to expand its presence in Asia-Pacific during the review period through strong vendor management, enhancement of its product portfolio, and acquisitions.
