Old World Industries, LLC Overview
Company Headquarters: Pesaro, Italy
Founded: 1973
Workforce: ~300
Old World Industries, LLC (OWI) is among the largest privately held companies in the automotive aftermarket and a leader in the manufacturing and distribution of high-quality automobile and heavy-duty fluids in North America. OWI also serves its consumers in over 60 countries across the globe.
The brands of the company include a complete line of PEAK automotive products including antifreeze/coolant, motor oil, washer fluid, electronics, and wiper blades; Final Charge Heavy Duty Global Extended Life Coolant; Fleet Charge Fully Formulated Coolant; Victory Blue Diesel Exhaust Fluid; BlueDEF Diesel Exhaust Fluid and Equipment; EiKO Lighting; and HERCULINER Truck Bed Liner Kits.
The automotive coolants offered through the PEAK brand are among the most popular products in the North American and global markets.
Strategy
Old World Industries is focused on developing long-term relationships with major retailers, distributors, and suppliers in the business, without the help of outside investors. The company aims at developing and leveraging its coolant and antifreeze technologies to cater to the needs of consumers and the high-quality standards of original equipment manufacturers (OEMs). In line with the strategy, the company has developed several innovative and advanced products in the past 2 years.
