Omnipure Overview
Company Headquarters: US
Founded: 1970
Workforce: ~100
Company Working: Omnipure is an American inline filter and replacement cartridge elements manufacturer. Previously, its filters were used primarily in ice makers and water coolers. However, it now meets the requirements of the commercial beverage equipment, drinking fountains, and under-the-sink and on-the-counter residential and commercial units. The company is primarily engaged in manufacturing and marketing water filters and replacement cartridges for water filters. Additionally, its products have several applications in the residential and commercial sectors, since its latest cartridge technologies are supported by activated carbon to ensure consistent, micron-sized filtration and dependable odour removal from drinking water. Additionally, the company has a wide network for the distribution of its products in North America, Europe, and Asia-Pacific.
Strategy
Omnipure focuses on maximizing its working efficiency while delivering optimum quality of products in the water purification industry. Its growth strategy is centred on taking advantage of emerging business fields and pursuing business expansion in the domestic region as well as on further bolstering its cost competitiveness. Moreover, the company concentrates on expanding its reach in the international markets, especially in the emerging economies to increase its market share and global revenue. It is also working on improving its production process, optimizing its distribution network, and continually investing in research and development.
