OnRobot A/S

OnRobot A/S Overview

Company Headquarters: Denmark

Founded: 2015

Workforce: ~100

Company Working: OnRobot A/S (OnRobot) is one of the prime manufacturers of industrial robots in Denmark and other European countries. The company specializes in designing and manufacturing of end-of-arm tooling grippers for the collaborative robotic system. The company offers robotic arms that find applications in quality testing & inspection, surface finishing, assembly, packaging & palletizing, and pick & place. The company was established as a result of the merger between Perception Robotics, a US-based company; OptoForce, a Hungary-based company; and OnRobot in 2018. The company has a wide distribution channel spread across North America, Europe, and Asia-Pacific. The company generated an estimated revenue of USD 13 million in 2018.

Strategy

The major business strategy of OnRobot revolves around organic and inorganic strategies. It held a leading market position with its brands spread across different regions such as Europe and North America. OnRobot is also focusing on acquisitions and its technological expertise has created an opportunity to maintain its position in the market.

Company Snapshot

100

Employees

2015

Founded

Denmark

Headquarters

SWOT Analysis

Strengths

Wide geographic presence
Broad product portfolio of robot arms

Weaknesses

Limited success outside core business
Weak after-purchase service

Opportunities

Growing automation and process control market
Increasing use of robots in vertical farming

Threats

Competition from start-ups
High cost of component procurement

Key Developments

Date	Approach	Development
April 2019	Acquisition	OnRobot acquired Purple Robotics, a developer of innovative vacuum gripper, to enhance its capabilities and become the leading player in the global robot arm accessories market.

Product Offering

OnRobot A/S
- Gripper Robot

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