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OnRobot A/S

Company Profile Analysis

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OnRobot A/S - Semiconductor showcase

Year Founded & Workforce

2015

100 Employees

Industry

Semiconductor

Services

Gripper Robot
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OnRobot A/S Overview

Company Headquarters: Denmark

Founded: 2015

Workforce: ~100

Company Working: OnRobot A/S (OnRobot) is one of the prime manufacturers of industrial robots in Denmark and other European countries. The company specializes in designing and manufacturing of end-of-arm tooling grippers for the collaborative robotic system. The company offers robotic arms that find applications in quality testing & inspection, surface finishing, assembly, packaging & palletizing, and pick & place. The company was established as a result of the merger between Perception Robotics, a US-based company; OptoForce, a Hungary-based company; and OnRobot in 2018. The company has a wide distribution channel spread across North America, Europe, and Asia-Pacific. The company generated an estimated revenue of USD 13 million in 2018.

Strategy

The major business strategy of OnRobot revolves around organic and inorganic strategies. It held a leading market position with its brands spread across different regions such as Europe and North America. OnRobot is also focusing on acquisitions and its technological expertise has created an opportunity to maintain its position in the market.

Company Snapshot

100

Employees

2015

Founded

Denmark

Headquarters

SWOT Analysis

Strengths

  • Wide geographic presence
  • Broad product portfolio of robot arms

Weaknesses

  • Limited success outside core business
  • Weak after-purchase service

Opportunities

  • Growing automation and process control market
  • Increasing use of robots in vertical farming

Threats

  • Competition from start-ups
  • High cost of component procurement

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Key Developments

DateApproachDevelopment
April 2019AcquisitionOnRobot acquired Purple Robotics, a developer of innovative vacuum gripper, to enhance its capabilities and become the leading player in the global robot arm accessories market.

Product Offering

  • OnRobot A/S
    • Gripper Robot

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