Oppo Mobile Telecommunications Corp. Ltd

Oppo Mobile Telecommunications Corp. Ltd Overview

Company Headquarters: China

Founded: 2001

Workforce: ~40,000

Company Working: Oppo Mobile Telecommunications Corp. Ltd is a pioneer in technology innovation and a smartphone brand. The company’s product portfolio offers a wide range of smart devices. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. It also provides mobile phone accessories, including car chargers, headsets, protective cases, and power banks. The company operates in 40 countries across the globe. It has 6 research institutes and 4 R&D centers in various countries.

Strategy

Oppo follows both organic as well as inorganic strategies. It invests a significant amount of capital in R&D to innovate the products and provide aesthetics of technology to global consumers through smart devices, ColorOS, and Internet services like OPPO Cloud and OPPO+. Oppo is also partnering with several companies such as Vivo, Xiaomi, among others. For Instance, in January 2020, Oppo partnered with Vivo, Xiaomi, for allowing users to transmit files, pictures, and videos without the need for an internet connection.

Company Snapshot

40,000

Employees

2001

Founded

China

Headquarters

SWOT Analysis

Strengths

Quick market capture
brand

Weaknesses

Less user-friendly Interface
Poor post-sales support

Opportunities

Flagship products
Brand associations

Threats

Strong competition

Key Developments

Date	Approach	Development
December 2019	Product Launch	Oppo launched the Reno3 and the Reno3 Pro, the dual mode 5G smartphone series. These are powered with the dual mode 5G platform and optimized features like better signal reception, battery life, and heat dissipation to create a new 5G smartphone experience.

Product Offering

Oppo Mobile Telecommunications Corp. Ltd
- Mobile Phone

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