Organic India Pvt. Ltd

Organic India Pvt. Ltd Overview

Headquarters: Lucknow, Uttar Pradesh, India

Founded: 1997

Workforce: ~NA

Company Working: Organic India Pvt. Ltd. is a multinational company engaged in the production of organic foods, health supplements, and Ayurvedic products. The company is famous for its wide range of Tulsi teas blends and infusions available in tea bags or in loose-leaf form in a variety of flavors. The company sells its products in India through its 25 stores and exports its products to 35 countries across the Americas, Europe, the Middle East, and Africa. The company has also partnered with Fabindia, India’s largest private retailer of ethnic wear and other traditional products, to provide a range of organic and natural foods to customers in the country and around the world.

Strategy

Organic India Pvt. Ltd. is focused on R&D and the adoption of modern methods to improve its product portfolio and cater to changing consumer demand. The company also aims at expanding its presence through e-commerce portals. In addition, the company is engaged in out-of-home (OOH) or outdoor advertising in order to create awareness among consumers about the varied range of products in its portfolio. For instance, in February 2017, the company tied up with Milestone Brandcom Private Limited, one of the fastest-growing OOH advertising and media companies in India, for a widespread campaign in the top 6 metro cities in the country.

Company Snapshot

1997

Founded

SWOT Analysis

Strengths

Wide product portfolio
High research and development expertise

Weaknesses

Presence limited to the Indian market

Opportunities

Expansion in developed markets such as the US and other Asian countries such as China

Threats

Fluctuations in commodity prices

Product Offering

Organic India Pvt. Ltd
- Tulsi Infusions
- Wellness Infusions

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