Osram Licht AG

Osram Licht AG Overview

Company Headquarters: Germany

Founded: 1919

Workforce: 1,500

Company Working: Osram Licht AG is one of the leading manufacturers and sellers of lighting products. The company operates in specialty lighting, opto semiconductors, and lighting solutions and systems. The products in specialty lighting include lamps and lighting systems used in the automotive sector as well as for stage, cinema, and studio lighting applications. The plant cultivation systems and special lamps are used for industrial and medical applications. The opto semiconductors segment manufactures LEDs, laser, infrared, and optical sensors. The lighting solutions and systems segment offers LED light engines, electronic ballasts for LED modules and traditional lamps, and light management systems.

The company owns various business units such as Light is OSRAM, Osram Opto Semiconductor, Osram Continental, OSRAM SYLVANIA Inc., Traxon Technologies, e:cue, Digital Lumens, Inc., Fluence Osram, Clay Paky SpA, Fluence Osram, Clay Paky SpA, BAG electronics GmbH, Vixar Inc. All the brands provide lighting solutions in various segments. The company has a presence in almost all regions in the world.

Strategy

Osram Licht AG mainly follows the inorganic strategy by acquiring various lighting control system providers and also capturing their market. The company also develops and innovates existing products for the dimming lighting market.

Company Snapshot

$1,652.06M

Revenue

1,500

Employees

1919

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strategically balanced product portfolio and revenues
Strong research and development capabilities

Weaknesses

Product recalls

Opportunities

Internet of Things (IoT) offer robust growth opportunities
Robust outlook for the global automotive semiconductor market

Threats

Highly competitive business environment

Key Developments

Date	Approach	Development
July 2019	Product Expansion	OSRAM Licht AG expanded its horticulture LED line with broader white and purple spectra. This purple LED delivers red and blue spectral energy which are conductive to photosynthesis and white LED, which is used to deliver enhanced far-red energy.
July 2019	Product Expansion	OSRAM Licht AG launched Phytofy RL, an LED-based luminaire system designed to meet the increasing demand for horticulture researches in different universities, plant production in greenhouses, vertical farms, and private institutes.
May 2019	Product Expansion	OSRAM Licht AG launched Fluence, a horticulture LED lighting solution in Europe and the Middle East and Africa (EMEA) market to help growers to produce high-quality crops to fulfill the market demand.

Product Offering

Osram Licht AG
- Horticulture Lighting (LEDs)

Financial Performance

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