Otsuka Pharmaceutical Co., Ltd Overview
Company Headquarters: Tokyo, Japan
Founded: 1964
Workforce: ~ 7,408
Company Working: Otsuka Pharmaceutical Co., Ltd. operates in various business segments such as consumer products, pharmaceuticals, and nutraceuticals, and the company also operates its business from its subsidiaries. Otsuka focuses on R&D for the development and sales of various medicines and drugs for the treatment of CVDs (cardiovascular diseases), gastrointestinal diseases, respiratory diseases, ophthalmic diseases, and allergies. The product portfolio of Otsuka Holdings Co Ltd. includes pharmaceutical products, alcoholic beverages, cosmetics, fine chemicals, functional foods and beverages, functional chemicals, OTC products, electronic equipment, and medical devices. Otsuka Pharmaceutical provides vitamin and mineral supplements through its brand Nature Made. The products offered by the company are available in Europe, North America, and Asia Pacific.
Strategy
Otsuka Holdings Co Ltd. is strengthening its strategic initiatives for reaching a wider consumer base along with strengthening its brand image. The company is aiming for strategic alliances for sustainable growth in vitamin and mineral supplement businesses. Moreover, the company has been focused on growing the business by expanding the product offering globally, providing new innovative products and product line extensions to potential consumers, and serving new consumers by entering into new markets, through new distribution channels. It is investing in quality, customer service, and innovations and improving all the aspects of these strategic pillars.
