PADDY POWER BETFAIR PLC Overview
Company Headquarters: Ireland
Founded: 2016
Workforce: ~ 7,503
Company Working: Paddy Power Betfair plc is an Irish sports betting and online gaming company. The company has developed products under five gaming and sports betting brands—Betfair, Sportsbet, Paddy Power, Fan Duel, and TVG. Paddy Power Betfair plc has presence in the US, Europe, and Asia-Pacific.
Strategy
Paddy Power Betfair plc is focused to improve its product offerings to remain competitive in the market. Furthermore, the company has acquired Adjarabet, one of the leading online gambling companies. The acquisition would aid Paddy Power Betfair plc to tap into new and emerging markets. The company is also planning to improve its reach in the international market to support company’ global growth.



