Philip Morris International Overview
Company Headquarters: US
Founded: 1847
Workforce: ~+79800 employees
Company Working:
Philip Morris International (PMI) is a leading multinational tobacco company. PMI's primary business is the manufacturing and sale of cigarettes. The company's portfolio includes renowned brands such as Marlboro, Parliament, L&M, Chesterfield, and Philip Morris.
PMI has been actively investing in and developing reduced-risk products (RRPs) as alternatives to traditional cigarettes. The flagship RRP is the IQOS system, which heats tobacco rather than burning it. PMI operates in over 180 countries, making it one of the largest international tobacco companies. The company has a strong market presence in key regions, including the European Union, Asia Pacific, Latin America, the Middle East, and Africa.
Strategy
PMI's main strategic focus is on transitioning smokers to smoke-free alternatives, particularly its heated tobacco product, IQOS. The company invests heavily in scientific research, technological advancements, and product innovation to develop and improve reduced-risk products. PMI engages with governments, public health organizations, and other stakeholders to drive regulatory and societal acceptance of reduced-risk products.
