AutomotiveAug 10, 2026

Piaggio & C. SpA

Company Profile Analysis

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Year Founded & Workforce

1883-12-31

7,510 Employees

Industry

AutomotiveB2BB2C

Services

Piaggio & C. SpA Overview

Company Headquarters: Italy

Founded: 1884

Workforce: ~ 7,510

Company Working: Piaggio & C. SpA is an Italian-based company that specializes in the production of two-wheeled motor vehicles. Piaggio & C. SpA's mission is to provide innovative and sustainable mobility solutions for a wide range of customers, from urban commuters to adventure enthusiasts. The company's product portfolio includes several iconic brands, such as Vespa, Aprilia, Moto Guzzi, and Piaggio, which are known for their quality, style, and performance. The company's vehicles are designed to meet the highest safety and environmental standards, and are equipped with advanced technology and features, such as anti-lock brakes, traction control, and electronic fuel injection. In addition to its focus on two-wheeled vehicles, Piaggio & C. SpA has also expanded its product offerings to include three and four-wheeled vehicles, such as the Piaggio MP3 and the Ape, which are popular in urban delivery and transportation applications.

Strategy

Piaggio & C. SpA's key strategy is to leverage its iconic brands, innovative technology, and commitment to sustainability to provide high-quality, stylish, and efficient mobility solutions for a wide range of customers. The company's approach involves investing in research and development to continuously improve its products and stay ahead of the competition, as well as expanding its global footprint by establishing strategic partnerships and collaborations. Piaggio & C. SpA also emphasizes customer satisfaction by providing personalized support and service, and by catering to the specific needs of different markets and applications. Overall, Piaggio & C. SpA's key strategy is to provide innovative, sustainable, and customer-focused mobility solutions that meet the evolving needs of a rapidly changing market.

Company Snapshot

$1,541M

Revenue

7,510

Employees

1883-12-31

Founded

Italy

Headquarters

SWOT Analysis

Strengths

Strong brand image
Wide range of products

Weaknesses

High prices
Limited product range in LCVs

Opportunities

Growing demand for electric vehicles

Threats

Changes in government regulations

Key Developments

Date	Approach	Development
February 2022	Launch	Piaggio launched its new electric cargo LCV, the Piaggio Porter e-City. The Porter e-City is a light-duty commercial vehicle that is designed for urban deliveries.

Product Offering

Piaggio & C. SpA
- Light Commercial Vehicle
- PIAGGIO & C. SPA: PRODUCTS OFFERED

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Piaggio & C. SpA as part of our ongoing coverage of the Automotive sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Piaggio & C. SpA

Company Headquarters: Italy Founded: 1884 Workforce: ~ 7,510 Company Working: Piaggio & C. SpA is an Italian-based company that specializes in the production of two-wheeled motor vehicles. Piaggio & C. SpA's mission is to provide innovative and sustainable mobility solutions for a wide range of customers, from urban commuters to adventure enthusiasts. The company's product portfolio includes several iconic brands, such as Vespa, Aprilia, Moto Guzzi, and Piaggio, which are known for their quality, style, and performance. The company's vehicles are designed to meet the highest safety and environmental standards, and are equipped with advanced technology and features, such as anti-lock brakes, traction control, and electronic fuel injection. In addition to its focus on two-wheeled vehicles, Piaggio & C. SpA has also expanded its product offerings to include three and four-wheeled vehicles, such as the Piaggio MP3 and the Ape, which are popular in urban delivery and transportation applications.

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