POWERSHIELD LIMITED Overview
Company Headquarter: Auckland, New Zealand
Founded: 1996
Employees: ~45
Company Working: PowerShield Limited is one of the leading companies offering battery monitoring systems. The company is focused on its core business in the battery monitoring system and offers its products and services integrated with reliability, safety, and accuracy. The company is involved in offering mainly two types of monitoring systems, namely, PowerShield8 and Integration. It offers communication solutions such as ethernet, RS232 service port for service teams, a buzzer for on-site audible alerts, ModbusRTU, Modbus TCP, SNMP, 4 configurable relay outputs for alarm notification, and 4 configurable digital inputs. The company is also involved in offering tailored systems and integration options to meet the exact requirements of the end-use customer.
The major advantages of the battery monitoring systems offered by the company include rapid & automated data sampling and logging, user-defined alarm limits, thermal runaway detection, automated alarm management, flexibility to suit battery model and application, UPS intermittent charging compatibility, and visibility of both real-time & historical battery data. Apart from offering tailored battery monitoring systems, the company also provides related services, including PowerShield reporting services, through which the company analyses all the information generated by its battery monitoring system at a customer end. The major services provided by the company include PowerShield reporting service, system installation, and OEM and custom solution. The key clients of the company include Bloomberg, Bank of America, Barclays, BT, CenturyLink, Huawei, IBM, Chevron, Equinix, Intel, Microsoft, Morgan Stanley, and NASA. In New Zealand, PowerShield monitors the batteries for Meridian's wind farms, Auckland Watercare's urban water reservoirs, Genesis Energy's Huntly power station, SkyCity's casinos, and the Department of Internal Affairs.
Strategy
PowerShield Limited aims to focus on expansion as a part of its organic growth strategy. For instance, in 2015, the company opened its facility in the US to strengthen its market position in the battery monitoring system market in the country. This facility is a part of the company’s strategy where it entered a joint venture with an experienced local manufacturer where PowerShield benefitted from cost savings rather than shifting production offshore in response to growing demand. It aims to invest in its product line and continuously works on its R&D for providing an innovative battery monitoring system. PowerShield Limited has a strong foothold in the market in New Zealand. However, emerging economies such as India, Australia, China, and Japan present several opportunities for the company as these countries are witnessing a lot of growing trends in automotive and data centers.
