PrecisionHawk

PrecisionHawk Overview

Company Headquarters: North Carolina, US

Founded: 2011

Workforce: 51-200

Company Working: PrecisionHawk is a global leader in developing and integrating commercial drones. From farming to disaster response, the company uses aerial technology to drive its innovative products by increasing safety, improving efficiency, generating additional revenue, and ultimately, managing its resources. With operations across six continents, the company aims to provide a complete platform, such as flight, mapping, tracking, and analysis for various businesses and analyze data using advanced drone technology. The company specializes in developing drones, remote sensing technology, drone safety, and data analytics solutions.

Strategy

PrecisionHawk is a global leader in developing and integrating commercial drones. From farming to disaster response, the company uses aerial technology to drive its innovative products by increasing safety, improving efficiency, generating additional revenue, and ultimately, managing its resources. With operations across six continents, the company aims to provide a complete platform, such as flight, mapping, tracking, and analysis for various businesses and analyze data using advanced drone technology. The company specializes in developing drones, remote sensing technology, drone safety, and data analytics solutions.

Company Snapshot

200

Employees

2011

Founded

North Carolina, US

Headquarters

SWOT Analysis

Strengths

Focus on high quality products/solutions
Strong brand portfolio
Successful track record of the company
Wide product range
Focus on innovation

Weaknesses

Dependence on the US market for revenue generation
Need more focus on emerging markets
Strategic collaborations

Opportunities

Expansion in small and mid-sized business markets
Scope for strategic mergers & acquisitions
Expansion in newer markets

Threats

Fluctuating currency exchange rates and changes in foreign market policies
Increasing number of players in the UTM market
Geopolitical uncertainty

Key Developments

Date	Approach	Development
August 2020	Product Development	PrecisionHawk was awarded two US patents for technology it developed for its unmanned traffic management (UTM) system. The two patents allow drones and manned aircraft to avoid each other while in flight.
March 2023	Merger	PrecisionHawk and European technology company Field have merged, bringing world-leading geospatial data analysis solutions to the US infrastructure and energy sectors and beyond.
December 2019	Investment	PrecisionHawk announced that it raised $32 million from venture investors, including Millennium Technology Value Partners, Third Point Ventures, Eastward Capital Partners, and others, bringing its total raised to over $130 million following a $75 million series D in January 2018

Product Offering

PrecisionHawk
- UTM
- Agriculture Drones

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