Premier Foods Plc

Premier Foods Plc Overview

Company Headquarters: Britain, UK

Founded: 1837

Workforce: ~4,175

Company Working: Premier Foods Plc is one of the leading food company in Britain with 15 manufacturing sites and offices in Europe. The company operates primarily in the ambient food and grocery business with portfolio brands that include Flavorings & Seasonings; Cooking Sauces & Accompaniments; Quick Meals, Snacks & Soups; Ambient Desserts, and Ambient Cakes. In addition to this, the group has a portfolio of other branded food products and a non-branded food business that manufactures products, such as cakes and desserts. The company markets its product in the UK, Ireland, Australia, New Zealand, USA, South Africa, and Canada.

Strategy

Premier foods Plc focus majorly on the expansion of its business in the international market by strategically collaborating with market stakeholders. The company is planning to expand its geographic reach in about 46 countries including South Africa, Canada, Japan, China, and India. Further, the company invests in R&D to launch a new consumer-centric product to strengthen its customer base.

Company Snapshot

$855.4M

Revenue

4,175

Employees

1837

Founded

Britain, UK

Headquarters

SWOT Analysis

Strengths

Unique portfolio of British brands
Diverse sales channel in the UK and overseas
Excellent operational capabilities

Weaknesses

Limited product portfolio
Sales concentrated mainly in the UK

Opportunities

Strategic alliances to expand the market internationally
New product development

Threats

Trade risks associated with Brexit
Intense competition from leading players

Key Developments

Date	Approach	Development
October 2019	Product Launch	Premier Foods Plc have launched a new range of Plantastic products to appeal to growing health-conscious consumers. The company launched four SKU which are manufactured by Premier Foods in the house at its facility in Stoke.

Product Offering

Premier Foods Plc
- Plantastics

Financial Performance

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