Prestone Products Corporation

Prestone Products Corporation Overview

Company Headquarters: Chicago, US

Founded: 1927

Workforce: ~200

Prestone Products Corporation is one of the leading producers of antifreeze/coolants and power steering fluids in North America. It manufactures and promotes antifreeze/coolant fluids, windshield washer fluid, brake and power steering fluid, and other leading vehicle maintenance products. It offers automotive coolants through two product segments, namely antifreeze/coolants and “Prestone Command”. The coolants are available in both concentrated and 50/50 prediluted formulas and can be used in passenger cars, light commercial trucks, luxury cars, and heavy commercial vehicles.

Prestone operates as a subsidiary of KIK Custom Products Inc. since its acquisition in 2016.

Strategy

Prestone Products Corporation is focused on offering advanced and innovative products according to the rapidly developing advanced engine technologies in automobile manufacturing. It aims to be a leading player in the coolant technology business. It is working on developing an entirely new product line to suit the needs of its customers.

Company Snapshot

200

Employees

1927

Founded

Chicago, US

Headquarters

SWOT Analysis

Strengths

Wide product portfolio
Market leader in the North American market

Weaknesses

Limited geographic presence

Opportunities

Geographic expansion outside North America through strategic agreements and acquisitions

Threats

Volatility in raw material prices

Product Offering

Prestone Products Corporation
- PRESTONE COMMAND

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