Pricer AB Overview
Company Headquarters: Sweden
Founded: 1991
Workforce: ~120
Company Working: Pricer AB engages in the provision of in-store digital shelf solutions. The company develops components and systems for communication in retail, electronics, and specialty stores. Its mobile shopping application offers electronic shelf labels, shopping routes, product information, store geofencing, store tasks, planogram compliance, and click and collects application. Its ESL solution provides reliable and scalable optical wireless communications systems in the near-infrared spectrum.
Strategy
Pricer AB’s business strategy revolves around market expansion and investment in research and development. The company is continuously innovating to integrate technology with its existing product line and expand into the untapped market. Moreover, as a part of its market development strategy, the company is also focused on collaborations and partnerships with local and regional players to broaden its product portfolio.
